'Knowledge Transfer 2.0'

‘Knowledge Transfer 2.0’ Web 2.0 meets KT

For 3 powerful reasons:

KT is still a Contact The number of hits matters... But who do you spar with? And how to you find the right partners?

Social Capital Improves Performance “People & groups who do well are somehow better connected” “Brokers do better” Prof. Ron Burt University of Chicago

Openness Drives Innovation “most of the smart people don’t work for you” Using the ‘Innovation Division of Labour’

Social Media is NOT a passing fad

Fortune-100 use Social Media Twitter platform of choice per cent 60 45 54% 30 32% 15 29% 0 Twitter Blogs Facebook Fan Page

50,000,000 users...

Social Media: not for the Kids

So how does this stimulate ?

1. We’re more intelligent

2. We’re our own media Financial Times circ: 421,000

3: We can re-engineer the KT business model

Proposition 1 You can’t do it all alone... KT used to be about KT 2.0 is all about assembling and employing assembling & connecting the most able team the right network

Proposition 1 You can’t do it all alone... KT 2.0 is about assembling the right network… KT 2.0 is all about assembling & connecting the right network Can’t employ all the smart people... Don’t want to employ them... Can give ‘skin’ to non-emloyees...

Proposition 1 You can’t do it all alone... KT 2.0 is about assembling the right network… KT 2.0 is all about assembling & connecting the right network Need to find experts T organise o experts... Reduce transaction costs

Proposition 2 We need more Market Pull... KT 2.0 is about maximising market pull... KT used to be primarily about technology-push...

Proposition 2 We need more Market Pull... Clinical Value Technology Push Market Pull - Radical Innovation Commercial Value

Network of Networks ...effect amplified via own Networks

Proposition 3 Learning to fail... KT used to be about focusing as much possible resource at every project... KT 2.0 is about learning to fail early and cheaply...

Proposition 3 Learning to fail... Text-book Stage-gate process... ...won’t work

Reducing Risk 1 2 3 4 5 Increasing expenditure inevitable - hard to manage iture ex pend Technical Clinical Commercial Concept Feasibility Freedom Feasibility of Use Regulation

Reducing Risk 1 2 3 4 5 risk & unce Increasing expenditure rtain ty inevitable - hard to manage Reduction of level of risk is not inevitable iture ex pend Technical Clinical Commercial Concept Feasibility Freedom Feasibility of Use Regulation

Reducing Risk 1 2 3 4 5 Increasing expenditure inevitable - hard to manage ris k& un Reduction of level of cer tai nty risk is not inevitable iture ex pend But risk can be managed Technical Clinical Commercial Concept Feasibility Freedom Feasibility of Use Regulation

What are the basic indicators of high chance of failure in proof of concept? ...and what are the different value propositions? wisdom of the crowd improves decisions...

Not an argument against fundamental science!

Proposition 4 Knowledge Transfer does not stand still... KT 2.0 understands there are new innovation drivers emerging that need adding to the mix. KT was primarily about legal, technical/regulatory & commercial matters

Proposition 4 Knowledge Transfer does not stand still... Business Modelling Virtual collaboration & project management Design expertise again begs the question why employ..?

Proposition 4 Knowledge Transfer does not stand still...

Proposition 5 The days of Leonardo da Vinci are gone... KT 2.0 understands that innovation is a social process KT was about individual research excellence - groups or individuals

Proposition 6 We can’t wait for the lightning strike KT2.0 understands that alternative funding/exit strategies will become an important part of the mix KT was solely focused on the large VC deal and avoidance of the ‘low-value’ deal

“the future isn’t big anymore, the future is small” we might revisit the dismissive notion of the ‘walking dead’ spinout.

• The newofculture is open, fast-paced, and “encouraging first-time entrepreneurs. It’s about blogging and tweeting and digitized networks of people sharing information about what they’re interested in, and where they’re investing. ” • The Cultural Revolution: Which Side Are You On? Skirsne, Boston Globe diverse her ﬁnance forms)

The web will facilitate finding funding...

“This is, if anything, the age of networks,” …“This age of networks does not obviate the fact that there are nodes and ﬁrms and ﬁrm-centric decision rights, as well as capital rights and ownership rights. “The Network Challenge:Strategy Profit and Risk in the InterlinkedWorld” Massive readjustment coming we might as well get good at it!

twitter: brianamc www.ginnn.com http://leedsuniversity.sossoon.net/index.aspx

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'Knowledge Transfer 2.0'

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