‘Knowledge Transfer 2.0’
Web 2.0 meets KT

For 3 powerful
reasons:

KT is still a Contact
The number of hits
matters...
But who do you spar
with?
And how to you find
the right partners?

Social Capital
Improves
Performance
“People & groups who do well are
somehow better connected”
“Brokers do better”
Prof. Ron Burt University of Chicago

Openness Drives
Innovation
“most of the smart people
don’t work for you”
Using the ‘Innovation
Division of Labour’

Social Media is NOT
a passing fad

Fortune-100 use Social Media
Twitter platform of choice per cent
60
45
54%
30
32%
15 29%
0
Twitter Blogs Facebook Fan Page

50,000,000 users...

Social Media: not for the Kids

So how does this
stimulate
?

1. We’re more intelligent

2. We’re our own media
Financial Times circ: 421,000

3: We can re-engineer
the KT business model

Proposition 1
You can’t do it all alone...
KT used to be about KT 2.0 is all about
assembling and employing assembling & connecting
the most able team the right network

Proposition 1
You can’t do it all alone...
KT 2.0 is about
assembling the right
network…
KT 2.0 is all about
assembling & connecting
the right network Can’t employ all
the smart people...
Don’t want to
employ them...
Can give ‘skin’ to
non-emloyees...

Proposition 1
You can’t do it all alone...
KT 2.0 is about
assembling the right
network…
KT 2.0 is all about
assembling & connecting
the right network Need to find
experts
T organise
o
experts...
Reduce
transaction costs

Proposition 2
We need more Market Pull...
KT 2.0 is about
maximising
market pull...
KT used to be
primarily about
technology-push...

Proposition 2
We need more Market Pull...
Clinical Value
Technology Push Market Pull -
Radical Innovation Commercial Value

Network of Networks
...effect amplified via own Networks

Proposition 3
Learning to fail...
KT used to be about
focusing as much
possible resource at
every project...
KT 2.0 is about
learning to fail early
and cheaply...

Proposition 3
Learning to fail...
Text-book Stage-gate process...
...won’t work

Reducing Risk
1 2 3 4 5
Increasing expenditure
inevitable - hard to manage
iture
ex pend
Technical Clinical Commercial
Concept Feasibility
Freedom
Feasibility
of Use Regulation

Reducing Risk
1 2 3 4 5
risk &
unce Increasing expenditure
rtain
ty inevitable - hard to manage
Reduction of level of
risk is not inevitable
iture
ex pend
Technical Clinical Commercial
Concept Feasibility
Freedom
Feasibility
of Use Regulation

Reducing Risk
1 2 3 4 5
Increasing expenditure
inevitable - hard to manage
ris
k&
un Reduction of level of
cer
tai
nty risk is not inevitable
iture
ex pend
But risk can be managed
Technical Clinical Commercial
Concept Feasibility
Freedom
Feasibility
of Use Regulation

What are the basic
indicators of high
chance of failure in
proof of concept?
...and what are
the different value
propositions?
wisdom of the
crowd improves
decisions...

Not an argument against fundamental science!

Proposition 4
Knowledge Transfer does not
stand still... KT 2.0 understands there are
new innovation drivers
emerging that need adding to the mix.
KT was primarily about
legal, technical/regulatory &
commercial matters

Proposition 4
Knowledge Transfer does not
stand still...
Business Modelling
Virtual collaboration &
project management
Design expertise
again begs the question
why employ..?

Proposition 4
Knowledge Transfer does not
stand still...

Proposition 5
The days of Leonardo da Vinci are
gone...
KT 2.0 understands
that innovation is a
social process
KT was about individual
research excellence
- groups or individuals

Proposition 6
We can’t wait for the lightning strike
KT2.0 understands that
alternative funding/exit
strategies will become an
important part of the mix
KT was solely focused on the
large VC deal and avoidance of
the ‘low-value’ deal

“the future isn’t big
anymore, the future
is small”
we might revisit
the dismissive
notion of the
‘walking dead’
spinout.

• The newofculture is open, fast-paced, and
“encouraging first-time entrepreneurs. It’s about blogging
and tweeting and digitized networks of people sharing
information about what they’re interested in, and where
they’re investing.
”
• The Cultural Revolution: Which Side Are You On? Skirsne, Boston Globe diverse
her finance forms)

The web will facilitate finding funding...

“This is, if anything, the age of networks,”
…“This age of networks does not obviate
the fact that there are nodes and firms and
firm-centric decision rights, as well as capital
rights and ownership rights.
“The Network Challenge:Strategy Profit and Risk in the InterlinkedWorld”
Massive readjustment coming
we might as well get good at it!

twitter: brianamc
www.ginnn.com
http://leedsuniversity.sossoon.net/index.aspx