‘Knowledge Transfer 2.0’
Web 2.0 meets KT
For 3 powerful
reasons:
KT is still a Contact



                   The number of hits
                   matters...
                   But who do...
Social Capital
                          Improves
                      Performance

“People & groups who do well are
some...
Openness Drives
Innovation


“most of the smart people
don’t work for you”
Using the ‘Innovation
Division of Labour’
Social Media is NOT
a passing fad
Fortune-100 use Social Media

 Twitter platform of choice             per cent

 60


 45
          54%
 30

             ...
50,000,000 users...
Social Media: not for the Kids
So how does this
      stimulate



              ?
1. We’re more intelligent
2. We’re our own media




        Financial Times circ: 421,000
3: We can re-engineer
the KT business model
Proposition 1
     You can’t do it all alone...
KT used to be about        KT 2.0  is all about
assembling and employing  ...
Proposition 1
        You can’t do it all alone...
                      KT 2.0  is about
                            asse...
Proposition 1
        You can’t do it all alone...
                      KT 2.0  is about
                            asse...
Proposition 2
We need more Market Pull...

                     KT 2.0  is about
                     maximising
         ...
Proposition 2
We need more Market Pull...

                     Clinical Value


Technology Push                Market Pul...
Network of Networks




...effect amplified via own Networks
Proposition 3
Learning to fail...
  KT used to be about
  focusing as much
  possible resource at
  every project...

    ...
Proposition 3
Learning to fail...
                Text-book Stage-gate process...




                                   ....
Reducing Risk
       1         2             3                4             5

                                           ...
Reducing Risk
       1         2             3                4             5

           risk &
                         ...
Reducing Risk
       1             2               3                4             5

                                     ...
What are the basic
indicators of high
chance of failure in
proof of concept?

...and what are
the different value
proposit...
Not an argument against fundamental science!
Proposition 4
Knowledge Transfer does not
stand still... KT 2.0 understands there are
                                new ...
Proposition 4
Knowledge Transfer does not
stand still...

Business Modelling
Virtual collaboration &
project management
De...
Proposition 4
Knowledge Transfer does not
stand still...
Proposition 5
The days of Leonardo da Vinci are
gone...

                           KT 2.0 understands
                   ...
Proposition 6
We can’t wait for the lightning strike
                                  KT2.0 understands that
            ...
“the future isn’t big
anymore, the future
is small”




we might revisit
the dismissive
notion of the
‘walking dead’
spino...
• The newofculture is open, fast-paced, and
“encouraging first-time entrepreneurs. It’s about blogging
    and tweeting an...
The web will facilitate finding funding...
“This is, if anything, the age of networks,”
…“This age of networks does not obviate
the fact that there are nodes and firm...
twitter: brianamc
               www.ginnn.com
http://leedsuniversity.sossoon.net/index.aspx
'Knowledge Transfer 2.0'
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'Knowledge Transfer 2.0'

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Web 2.0 meets Knowledge Transfer. Presentation by Brian McCaul delivered at AURIL 09 and within the Collaborative Tools project cluster.

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'Knowledge Transfer 2.0'

  1. 1. ‘Knowledge Transfer 2.0’ Web 2.0 meets KT
  2. 2. For 3 powerful reasons:
  3. 3. KT is still a Contact The number of hits matters... But who do you spar with? And how to you find the right partners?
  4. 4. Social Capital Improves Performance “People & groups who do well are somehow better connected” “Brokers do better” Prof. Ron Burt University of Chicago
  5. 5. Openness Drives Innovation “most of the smart people don’t work for you” Using the ‘Innovation Division of Labour’
  6. 6. Social Media is NOT a passing fad
  7. 7. Fortune-100 use Social Media Twitter platform of choice per cent 60 45 54% 30 32% 15 29% 0 Twitter Blogs Facebook Fan Page
  8. 8. 50,000,000 users...
  9. 9. Social Media: not for the Kids
  10. 10. So how does this stimulate ?
  11. 11. 1. We’re more intelligent
  12. 12. 2. We’re our own media Financial Times circ: 421,000
  13. 13. 3: We can re-engineer the KT business model
  14. 14. Proposition 1 You can’t do it all alone... KT used to be about KT 2.0  is all about assembling and employing assembling & connecting the most able team the right network
  15. 15. Proposition 1 You can’t do it all alone... KT 2.0  is about assembling the right network… KT 2.0  is all about assembling & connecting the right network Can’t employ all the smart people... Don’t want to employ them... Can give ‘skin’ to non-emloyees...
  16. 16. Proposition 1 You can’t do it all alone... KT 2.0  is about assembling the right network… KT 2.0  is all about assembling & connecting the right network Need to find experts T organise o experts... Reduce transaction costs
  17. 17. Proposition 2 We need more Market Pull... KT 2.0  is about maximising market pull... KT used to be primarily about technology-push...
  18. 18. Proposition 2 We need more Market Pull... Clinical Value Technology Push Market Pull - Radical Innovation Commercial Value
  19. 19. Network of Networks ...effect amplified via own Networks
  20. 20. Proposition 3 Learning to fail... KT used to be about focusing as much possible resource at every project... KT 2.0 is about learning to fail early and cheaply...
  21. 21. Proposition 3 Learning to fail... Text-book Stage-gate process... ...won’t work
  22. 22. Reducing Risk 1 2 3 4 5 Increasing expenditure inevitable - hard to manage iture ex pend Technical Clinical Commercial Concept Feasibility Freedom Feasibility of Use Regulation
  23. 23. Reducing Risk 1 2 3 4 5 risk & unce Increasing expenditure rtain ty inevitable - hard to manage Reduction of level of risk is not inevitable iture ex pend Technical Clinical Commercial Concept Feasibility Freedom Feasibility of Use Regulation
  24. 24. Reducing Risk 1 2 3 4 5 Increasing expenditure inevitable - hard to manage ris k& un Reduction of level of cer tai nty risk is not inevitable iture ex pend But risk can be managed Technical Clinical Commercial Concept Feasibility Freedom Feasibility of Use Regulation
  25. 25. What are the basic indicators of high chance of failure in proof of concept? ...and what are the different value propositions? wisdom of the crowd improves decisions...
  26. 26. Not an argument against fundamental science!
  27. 27. Proposition 4 Knowledge Transfer does not stand still... KT 2.0 understands there are new innovation drivers emerging that need adding to the mix. KT was primarily about legal, technical/regulatory & commercial matters
  28. 28. Proposition 4 Knowledge Transfer does not stand still... Business Modelling Virtual collaboration & project management Design expertise again begs the question why employ..?
  29. 29. Proposition 4 Knowledge Transfer does not stand still...
  30. 30. Proposition 5 The days of Leonardo da Vinci are gone... KT 2.0 understands that innovation is a social process KT was about individual research excellence - groups or individuals
  31. 31. Proposition 6 We can’t wait for the lightning strike KT2.0 understands that alternative funding/exit strategies will become an important part of the mix KT was solely focused on the large VC deal and avoidance of the ‘low-value’ deal
  32. 32. “the future isn’t big anymore, the future is small” we might revisit the dismissive notion of the ‘walking dead’ spinout.
  33. 33. • The newofculture is open, fast-paced, and “encouraging first-time entrepreneurs. It’s about blogging and tweeting and digitized networks of people sharing information about what they’re interested in, and where they’re investing. ” • The Cultural Revolution: Which Side Are You On? Skirsne, Boston Globe diverse her finance forms)
  34. 34. The web will facilitate finding funding...
  35. 35. “This is, if anything, the age of networks,” …“This age of networks does not obviate the fact that there are nodes and firms and firm-centric decision rights, as well as capital rights and ownership rights. “The Network Challenge:Strategy Profit and Risk in the InterlinkedWorld” Massive readjustment coming we might as well get good at it!
  36. 36. twitter: brianamc www.ginnn.com http://leedsuniversity.sossoon.net/index.aspx

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