06/08/09 | | Slide Joint Information Systems Committee Supporting education and research JISC projects: Communications & Marketing Jane Charlton, Communications Co-ordinator 5 – 6 March 2009 Business and Community Engagement Programme Meeting

06/08/09 | | Slide JISC is an internationally renowned and respected organisation and a national success story in the UK public sector. As a consequence JISC needs to be: more visible increasingly responsive demonstrate greater transparency across its range activities to multiple stakeholders. Introducing the JISC Brand

JISC is an internationally renowned and respected organisation and a national success story in the UK public sector.

As a consequence JISC needs to be:

more visible

increasingly responsive

demonstrate greater transparency across its range activities to multiple stakeholders.

06/08/09 | | Slide JISC Brand Manual www.jisc.ac.uk/brand Further advice and guidance on JISC Brand Greg Clemett, JISC Design & Production Manager [email_address] The JISC Brand

JISC Brand Manual

www.jisc.ac.uk/brand

Further advice and guidance on JISC Brand

Greg Clemett, JISC Design & Production Manager

[email_address]

06/08/09 | | Slide Display JISC logo on all communications and marketing materials, eg. events, print materials, press and marketing activities and websites Link logo to JISC website and relevant JISC programme page Include a brief strapline description of JISC involvement alongside the JISC logo Display project standard text on project website above the JISC corporate standard text Use JISC theme or programme colours where possible Consider project name in relation to JISC Acknowledging JISC

Display JISC logo on all communications and marketing materials, eg. events, print materials, press and marketing activities and websites

Link logo to JISC website and relevant JISC programme page

Include a brief strapline description of JISC involvement alongside the JISC logo

Display project standard text on project website above the JISC corporate standard text

Use JISC theme or programme colours where possible

Consider project name in relation to JISC

06/08/09 | | Slide JISC corporate standard text: “ JISC supports UK further & higher education and research by providing leadership in the use of Information and Communications Technology in support of learning, teaching, research and administration. JISC receives funding from all the UK further and higher education funding councils.” Acknowledging JISC

JISC corporate standard text:

“ JISC supports UK further & higher education and research by providing leadership in the use of Information and Communications Technology in support of learning, teaching, research and administration. JISC receives funding from all the UK further and higher education funding councils.”

06/08/09 | | Slide The JISC Business and Community Engagement programme aims to support UK institutions in their strategic management of relationships with commercial, public sector (including charities and trusts), cultural, social and civic organisations. www.jisc.ac.uk/bce BCE 30 word standard text

The JISC Business and Community Engagement programme aims to support UK institutions in their strategic management of relationships with commercial, public sector (including charities and trusts), cultural, social and civic organisations.

www.jisc.ac.uk/bce

06/08/09 | | Slide Knowledge transfer, innovation and employer engagement are high on the Government’s agenda for economic prosperity and quality of life and are major drivers for strategic change in educational institutions. JISC supports colleges and universities in the strategic management of relationships with partners and clients external to the institution, and in managing the associated activities and services, such as knowledge exchange and workforce development. The benefits of effective business and community engagement include a more highly skilled workforce, a more efficient, dynamic and sustainable economy and a more cohesive, knowledge-enabled society. JISC BCE website description

Knowledge transfer, innovation and employer engagement are high on the Government’s agenda for economic prosperity and quality of life and are major drivers for strategic change in educational institutions. JISC supports colleges and universities in the strategic management of relationships with partners and clients external to the institution, and in managing the associated activities and services, such as knowledge exchange and workforce development. The benefits of effective business and community engagement include a more highly skilled workforce, a more efficient, dynamic and sustainable economy and a more cohesive, knowledge-enabled society.

06/08/09 | | Slide Programme colours

06/08/09 | | Slide Reflects our name and visual identity values Must not be redrawn or modified in any way Always use an approved version. The JISC Logo

Reflects our name and visual identity values

Must not be redrawn or modified in any way

Always use an approved version.

06/08/09 | | Slide The JISC Logo: Incorrect use

06/08/09 | | Slide News items All press releases must go to the JISC News and Press Team Useful tips: Create an impact in the first paragraph Keep your audience in mind Keep it short and sweet Stick to the facts and keep your message simple Use images and quotes to bring the story to life Rebecca O’Brien, Public Relations Officer, r.obrien@jisc.ac.uk

All press releases must go to the JISC News and Press Team

Useful tips:

Create an impact in the first paragraph

Keep your audience in mind

Keep it short and sweet

Stick to the facts and keep your message simple

Use images and quotes to bring the story to life

Rebecca O’Brien, Public Relations Officer, r.obrien@jisc.ac.uk

06/08/09 | | Slide News items

06/08/09 | | Slide Co-ordination of JISC presence at national events Guidelines on event organisation List of external suppliers eg. event management companies Events materials eg. stands and sidewinders Advice and guidance on event organisation Grace Porter, Events Co-ordinator, g.porter@jisc.ac.uk Events

Co-ordination of JISC presence at national events

Guidelines on event organisation

List of external suppliers eg. event management companies

Events materials eg. stands and sidewinders

Advice and guidance on event organisation

Grace Porter, Events Co-ordinator, g.porter@jisc.ac.uk

06/08/09 | | Slide Examples of display stands Large pop-up Banner

06/08/09 | | Slide JISC publications www.jisc.ac.uk/publications Projects welcome to contribute to JISC publications eg. JISC inform Available for project staff to order (5 days notice) Publication orders, publications@jisc.ac.uk Advice and guidance on producing your own publications Amy Butterworth, Dissemination and Production Co-ordinator, a.butterworth@jisc.ac.uk Print

JISC publications www.jisc.ac.uk/publications

Projects welcome to contribute to JISC publications eg. JISC inform

Available for project staff to order (5 days notice)

Publication orders, publications@jisc.ac.uk

Advice and guidance on producing your own publications

Amy Butterworth, Dissemination and Production Co-ordinator, a.butterworth@jisc.ac.uk

06/08/09 | | Slide Include JISC branding High quality design, accessibility, usability and content Web advice and guidance Netskills www.netskills.ac.uk Techdis www.techdis.ac.uk Ben Whitehouse, Digital Communications Manager b.whitehouse@jisc.ac.uk Web

Include JISC branding

High quality design, accessibility, usability and content

Web advice and guidance

Netskills www.netskills.ac.uk

Techdis www.techdis.ac.uk

Ben Whitehouse, Digital Communications Manager b.whitehouse@jisc.ac.uk

06/08/09 | | Slide Brief sentence describing JISC's involvement JISC logo on the project homepage Links in the text to the Programme page (eg. Digitisation) and the JISC website homepage Project web page example

Brief sentence describing JISC's involvement

JISC logo on the project homepage

Links in the text to the Programme page (eg. Digitisation) and the JISC website homepage

JISC wiki Username and password contact web@jisc.ac.uk

Username and password contact web@jisc.ac.uk

JISC involve blog

JISC BCE blog

JISC involve blog Use a blog name that is meaningful in the format: http://blogname.jiscinvolve.org Ensure blog posts are short, chatty and informal Be generous in your links to other material Use a disclaimer if not expressing the views of JISC Do not use objectionable language or violate the privacy or publicity rights of any third party Comply with copyright legislation

Use a blog name that is meaningful in the format: http://blogname.jiscinvolve.org

Ensure blog posts are short, chatty and informal

Be generous in your links to other material

Use a disclaimer if not expressing the views of JISC

Do not use objectionable language or violate the privacy or publicity rights of any third party

Comply with copyright legislation

Managing our messages: The problem JISC Corporate Campaign Theme Programmes Projects

Managing our messages: The Solution JISC Corporate Campaign Theme Programmes Projects

06/08/09 | | Slide Work with JISC Communications Co-ordinator and Advisory Services BCE Team on audiences, messages and communications activities to: Reduce the ‘noise’ Send clear and consistent messages Promote and raise awareness of the JISC brand and JISC activities JISC’s new themed approach

Work with JISC Communications Co-ordinator and Advisory Services BCE Team on audiences, messages and communications activities to:

Reduce the ‘noise’

Send clear and consistent messages

Promote and raise awareness of the JISC brand and JISC activities

06/08/09 | | Slide Three consultation workshops with institutional BCE practitioners and representatives from business and community organisations. Workshop report due soon. Next steps: Finalise key messages and themes and circulate BCE Communications Plan Map key issues and themes to BCE programme streams and to other JISC programmes and services Build a community of practice through the BCE blog, JISC-BCE@jiscmail.ac.uk discussion list, relevant associations eg. AURIL. Communications tools eg. briefing paper, animation, event materials, news items, vodcasts and podcasts. BCE communication themes

Three consultation workshops with institutional BCE practitioners and representatives from business and community organisations. Workshop report due soon.

Next steps:

Finalise key messages and themes and circulate BCE Communications Plan

Map key issues and themes to BCE programme streams and to other JISC programmes and services

Build a community of practice through the BCE blog, JISC-BCE@jiscmail.ac.uk discussion list, relevant associations eg. AURIL.

Communications tools eg. briefing paper, animation, event materials, news items, vodcasts and podcasts.

Project plan: communications Communications plan to include: Aims and objectives Audience (stakeholder analysis) Key messages related to benefits Communications activities, timescales and budget 06/08/09 | | Slide

Communications plan to include:

Aims and objectives

Audience (stakeholder analysis)

Key messages related to benefits

Communications activities, timescales and budget

Co-ordination of project outputs Remember your project is part of a programme of work Liaise with the BCE Programme Manager, Advisory Services BCE Team and JISC Communications Co-ordinator to ensure join up and synthesis of the overall programme outputs Work with projects and JISC Services that have similar themes and collaborate on communications activities 06/08/09 | | Slide

Remember your project is part of a programme of work

Liaise with the BCE Programme Manager, Advisory Services BCE Team and JISC Communications Co-ordinator to ensure join up and synthesis of the overall programme outputs

Work with projects and JISC Services that have similar themes and collaborate on communications activities

Project Communications & Marketing Workshop Practical and interactive workshop with focus on discussions and action planning to include: Fundamentals of marketing and communications Good and bad practice in communications and marketing Working with JISC branding and guidelines Working with JISC Communications & Marketing Developing messages for your themed cluster of projects Identifying, segmenting and targeting stakeholders Tailoring messages to specific audiences Communications and marketing plans Q&A surgery for specific challenges or issues 06/08/09 | | Slide

Practical and interactive workshop with focus on discussions and action planning to include:

Fundamentals of marketing and communications

Good and bad practice in communications and marketing

Working with JISC branding and guidelines

Working with JISC Communications & Marketing

Developing messages for your themed cluster of projects

Identifying, segmenting and targeting stakeholders

Tailoring messages to specific audiences

Communications and marketing plans

Q&A surgery for specific challenges or issues

06/08/09 | | Slide Jane Charlton, Communications Co-ordinator [email_address] +44 (0)776 017 3223 Contact details

Jane Charlton, Communications Co-ordinator

[email_address]

+44 (0)776 017 3223

JISC Advisory Services BCE Team blog www.pageflakes.com/bce_team/

06/08/09 | | Slide Support 4 BCE Advisory Services projects Support Advisory Services in engaging with BCE audiences Advisory Services a possible dissemination route for BCE projects JISC Digital Media (formerly TASI) JISC infonet JISC Netskills JISC Techdis JISC Procureweb JISC Legal JISC Advisory Services BCE Team

Support 4 BCE Advisory Services projects

Support Advisory Services in engaging with BCE audiences

Advisory Services a possible dissemination route for BCE projects

JISC Digital Media (formerly TASI)

JISC infonet

JISC Netskills

JISC Techdis

JISC Procureweb

JISC Legal