JISC BCE Comms & Marketing

06/08/09 | | Slide Joint Information Systems Committee Supporting education and research JISC projects: Communications & Marketing Jane Charlton, Communications Co-ordinator 5 – 6 March 2009 Business and Community Engagement Programme Meeting

06/08/09 | | Slide
JISC is an internationally renowned and respected organisation and a national success story in the UK public sector.
As a consequence JISC needs to be:
more visible
increasingly responsive
demonstrate greater transparency across its range activities to multiple stakeholders.
Introducing the JISC Brand

06/08/09 | | Slide
JISC Brand Manual
www.jisc.ac.uk/brand
Further advice and guidance on JISC Brand
Greg Clemett, JISC Design & Production Manager
[email_address]
The JISC Brand

06/08/09 | | Slide
Display JISC logo on all communications and marketing materials, eg. events, print materials, press and marketing activities and websites
Link logo to JISC website and relevant JISC programme page
Include a brief strapline description of JISC involvement alongside the JISC logo
Display project standard text on project website above the JISC corporate standard text
Use JISC theme or programme colours where possible
Consider project name in relation to JISC
Acknowledging JISC

06/08/09 | | Slide
JISC corporate standard text:
“ JISC supports UK further & higher education and research by providing leadership in the use of Information and Communications Technology in support of learning, teaching, research and administration. JISC receives funding from all the UK further and higher education funding councils.”
Acknowledging JISC

06/08/09 | | Slide
The JISC Business and Community Engagement programme aims to support UK institutions in their strategic management of relationships with commercial, public sector (including charities and trusts), cultural, social and civic organisations.
www.jisc.ac.uk/bce
BCE 30 word standard text

06/08/09 | | Slide
Knowledge transfer, innovation and employer engagement are high on the Government’s agenda for economic prosperity and quality of life and are major drivers for strategic change in educational institutions. JISC supports colleges and universities in the strategic management of relationships with partners and clients external to the institution, and in managing the associated activities and services, such as knowledge exchange and workforce development. The benefits of effective business and community engagement include a more highly skilled workforce, a more efficient, dynamic and sustainable economy and a more cohesive, knowledge-enabled society.
JISC BCE website description

06/08/09 | | Slide Programme colours

06/08/09 | | Slide
Reflects our name and visual identity values
Must not be redrawn or modified in any way
Always use an approved version.
The JISC Logo

06/08/09 | | Slide The JISC Logo: Incorrect use

06/08/09 | | Slide News items
All press releases must go to the JISC News and Press Team
Useful tips:
Create an impact in the first paragraph
Keep your audience in mind
Keep it short and sweet
Stick to the facts and keep your message simple
Use images and quotes to bring the story to life
Rebecca O’Brien, Public Relations Officer, r.obrien@jisc.ac.uk

06/08/09 | | Slide News items

06/08/09 | | Slide
Co-ordination of JISC presence at national events
Guidelines on event organisation
List of external suppliers eg. event management companies
Events materials eg. stands and sidewinders
Advice and guidance on event organisation
Grace Porter, Events Co-ordinator, g.porter@jisc.ac.uk
Events

06/08/09 | | Slide Examples of display stands Large pop-up Banner

06/08/09 | | Slide
JISC publications www.jisc.ac.uk/publications
Projects welcome to contribute to JISC publications eg. JISC inform
Available for project staff to order (5 days notice)
Publication orders, publications@jisc.ac.uk
Advice and guidance on producing your own publications
Amy Butterworth, Dissemination and Production Co-ordinator, a.butterworth@jisc.ac.uk
Print

06/08/09 | | Slide
Include JISC branding
High quality design, accessibility, usability and content
Web advice and guidance
Netskills www.netskills.ac.uk
Techdis www.techdis.ac.uk
Ben Whitehouse, Digital Communications Manager b.whitehouse@jisc.ac.uk
Web

06/08/09 | | Slide
Brief sentence describing JISC's involvement
JISC logo on the project homepage
Links in the text to the Programme page (eg. Digitisation) and the JISC website homepage
Project web page example

JISC wiki
Username and password contact web@jisc.ac.uk

JISC involve blog

JISC BCE blog

JISC involve blog
Use a blog name that is meaningful in the format: http://blogname.jiscinvolve.org
Ensure blog posts are short, chatty and informal
Be generous in your links to other material
Use a disclaimer if not expressing the views of JISC
Do not use objectionable language or violate the privacy or publicity rights of any third party
Comply with copyright legislation

Managing our messages: The problem JISC Corporate Campaign Theme Programmes Projects

Managing our messages: The Solution JISC Corporate Campaign Theme Programmes Projects

06/08/09 | | Slide
Work with JISC Communications Co-ordinator and Advisory Services BCE Team on audiences, messages and communications activities to:
Reduce the ‘noise’
Send clear and consistent messages
Promote and raise awareness of the JISC brand and JISC activities
JISC’s new themed approach

06/08/09 | | Slide
Three consultation workshops with institutional BCE practitioners and representatives from business and community organisations. Workshop report due soon.
Next steps:
Finalise key messages and themes and circulate BCE Communications Plan
Map key issues and themes to BCE programme streams and to other JISC programmes and services
Build a community of practice through the BCE blog, JISC-BCE@jiscmail.ac.uk discussion list, relevant associations eg. AURIL.
Communications tools eg. briefing paper, animation, event materials, news items, vodcasts and podcasts.
BCE communication themes

Project plan: communications
Communications plan to include:
Aims and objectives
Audience (stakeholder analysis)
Key messages related to benefits
Communications activities, timescales and budget
06/08/09 | | Slide

Co-ordination of project outputs
Remember your project is part of a programme of work
Liaise with the BCE Programme Manager, Advisory Services BCE Team and JISC Communications Co-ordinator to ensure join up and synthesis of the overall programme outputs
Work with projects and JISC Services that have similar themes and collaborate on communications activities
06/08/09 | | Slide

Project Communications & Marketing Workshop
Practical and interactive workshop with focus on discussions and action planning to include:
Fundamentals of marketing and communications
Good and bad practice in communications and marketing
Working with JISC branding and guidelines
Working with JISC Communications & Marketing
Developing messages for your themed cluster of projects
Identifying, segmenting and targeting stakeholders
Tailoring messages to specific audiences
Communications and marketing plans
Q&A surgery for specific challenges or issues
06/08/09 | | Slide

06/08/09 | | Slide
Jane Charlton, Communications Co-ordinator
[email_address]
+44 (0)776 017 3223
Contact details

JISC Advisory Services BCE Team blog www.pageflakes.com/bce_team/

06/08/09 | | Slide
Support 4 BCE Advisory Services projects
Support Advisory Services in engaging with BCE audiences
Advisory Services a possible dissemination route for BCE projects
JISC Digital Media (formerly TASI)
JISC infonet
JISC Netskills
JISC Techdis
JISC Procureweb
JISC Legal
JISC Advisory Services BCE Team

JISC BCE Comms & Marketing

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