Is Visibility The Next Big Thing V3

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Significant progress has been achieved in the development and application of RFID, RTLS, GPS, and other technologies that provide “visibility” for asset tracking, supply chain inefficiencies, physical …

Significant progress has been achieved in the development and application of RFID, RTLS, GPS, and other technologies that provide “visibility” for asset tracking, supply chain inefficiencies, physical security, product authenticity, etc.  With these emerging technologies, we are at the cusp of a world that allows us the freedom to know the exact location and state of many essential elements of our business and personal life. How will this come about and what will it look like?

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  • 1.  
  • 2. Jeff Irland October, 2006 Director, Global Commercial Industries Global Visible Commerce Is Visibility the Next Big Thing?
  • 3. Auto-ID Technologies Automatic identification encompasses a wide range of technologies which have as their purpose the automation of the data entry process. These technologies include: Wireless Auto-ID
  • 4. What is New Here? …. Emphasis on Visibility
    • Location: Where, exactly, is the product at all times?
    • Specificity: What is the product exactly? What is its color, size, expiration date, etc.?
    • 3. State: Has the product been in the proper environment? Is it in a safe/good condition?
    • Compliance: Have all relevant regulatory, trade and documentation requirements been met?
    • Integrity: Has the product been breached or compromised in any way?
    • 6. Authenticity: Is this exactly the product it is supposed to be?
    Emphasis on location and business events, not just automated data entry
  • 5. Is Visibility the Next Big Thing? The World Is Flat: A Brief History of the Twenty-first Century by Thomas L. Friedman For Audio Discussion: http://www.npr.org/templates/story/story.php?storyId=4600258 "Visibility into the movement of goods is vital to our customers' success … Our technology integration efforts are focused on enabling our customers to know, with a simple mouse click, if their shipment left Europe on a plane, or on a ship crossing the Pacific and when it was delivered by truck in Tianjin." Dave Barnes, UPS's CIO, Sept 6 th , 2006 at the fourth annual UPS Technology Summit "Enterprises who are proactive and develop a Global Supply Visibility and Performance Program have had fewer disruptions, reduce inventory and have increased quality over companies that do not have such a program,“ Sudy Bharadwaj, Sept 5 th , Vice President of Aberdeen Group.
  • 6. Where is my stuff? … Is my stuff OK?
    • Visibility is highly valued by all the major industrial verticals because of their complex business operations
    • Visibility can help a small business behave “big”
    • Visibility provides individual consumers a greater security in there personal lives
    I believe in the not too distant future, we will be able to inexpensively track and status nearly anything we care about. We will have near real-time answer to “Where is my stuff” … “Is my stuff OK”. We’ll not only be able to locate our car, pet or cell phone, but our pizza delivery or the power tool we loaned to the neighbor. This will come about because of convergence of emerging location technologies, low power wireless devices, ubiquitous networks, web-based services and standards. Today we have service providers, service like voice & data from telecos, that are critical enablers. In the near future we will have “visibility Service Providers” who understand that visibility isn’t just data but an assurance to their customer to answer the questions “Where is my stuff” … “Is my stuff OK”. Jeff Irland
  • 7. A Typical Visibility Solution Enterprise Applications Enterprise systems for coordinated decision making Local Site Coordination Distribution Center Warehouse Manufacturer Store Web Browser Alerts Enterprise Software Other Enterprises Reader Zones Tagged Assets Carton Pallet Container Pallet Container Carton Pallet Container Pallet Item Pallet Item
  • 8. A Typical Visibility Solution …. and the Embedded Networks Enterprise Applications Enterprise systems for coordinated decision making Local Site Coordination Distribution Center Warehouse Manufacturer Store Web Browser Alerts Enterprise Software Other Enterprises Reader Zones Tagged Assets Carton Pallet Container Pallet Container Carton Pallet Container Pallet Item Pallet Item
  • 9. A Typical Visibility Solution …. and the Embedded Networks Enterprise Applications Enterprise systems for coordinated decision making Local Site Coordination Distribution Center Warehouse Manufacturer Store Web Browser Alerts Enterprise Software Other Enterprises Reader Zones Tagged Assets Carton Pallet Container Pallet Container Carton Pallet Container Pallet Item Pallet Item Extensive RF network that could be shared across multiple enterprises
  • 10. A Definition for “Visibility Provider”
    • A visibility service provider is a commercial business entity that:
      • Provides dynamic location and status information concerning people, vehicles, or assets.
      • Provides location and status information directly to end-user or to 3 rd party value added service entities.
      • Usually provides subscription or metered service
      • Services are delivered over a shared network infrastructure
    Device Enabling Location and Status Information Network and Operations Infrastructure Value-Added Information End User “ Pure Play” Visibility Provider “ Enhanced Services” Visibility Provider
  • 11. Emerging Visibility Providers
  • 12. Characteristics of a Mature Visibility Provider
    • Visibility Provider
    • Visibility will require networks
    • Visibility will be priced based on usage
    • Visibility is an enabler of a solution
    • Visibility providers will need to provide wide coverage
    • Visibility will require “5 nines” uptime
    • Visibility will require interoperability and roaming agreements
    • Visibility networks will requires outside plant / right-of-way (e.g. antennas)
    • Visibility providers ideally will have knowledge of wireless technology and spectrum management
    • Visibility providers will initially roll-out within metropolitan areas and transportation corridors
  • 13. Barriers for Visibility Provider
    • Visibility Provider
    • Visibility will require networks
    • Visibility will be priced based on usage
    • Visibility is an enabler of a solution
    • Visibility providers will need to provide wide coverage
    • Visibility will require “5 nines” uptime
    • Visibility will require interoperability and roaming agreements
    • Visibility networks will requires outside plant / right-of-way (e.g. antennas)
    • Visibility providers ideally will have knowledge of wireless technology and spectrum management
    • Visibility providers will initially roll-out within metropolitan areas and transportation corridors
    • Barriers
    • Standards, Standards, Standards
    • Niche Opportunities but Lack of Mass Market
    • Technology
      • Continues to Evolve with a Confusing Set of Options
      • Lacking a Single Technology that Works in All Environments
  • 14. Alignment with Telco
    • Visibility Provider
    • Visibility will require networks
    • Visibility will be priced based on usage
    • Visibility is an enabler of a solution
    • Visibility providers will need to provide wide coverage
    • Visibility will require “5 nines” uptime
    • Visibility will require interoperability and roaming agreements
    • Visibility networks will requires outside plant / right-of-way (e.g. antennas)
    • Visibility providers ideally will have knowledge of wireless technology and spectrum management
    • Visibility providers will initially roll-out within metropolitan areas and transportation corridors
    • Cellular / Telco Provider
    • Operate Networks
    • Usage based billing
    • Partners with solution providers
    • National networks
    • High availability network provider
    • Support interoperability and roaming today
    • Has outside plant / right-of-way today
    • Experts in wireless services and spectrum issues
    • Cellular business initially roll-out within metropolitan areas and transportation corridors
  • 15. The Technology Options GPS Cellular Location Services Real Time Location Services (Time of Arrival) Active RFID (Antenna Zones) Passive RFID (Antenna Zones) High-Sensitivity GPS (e.g. Rosum) Fleet Visibility Cargo Visibility Yard Visibility Asset Visibility Product Visibility
    • Geo Location
    • Telemetry
    • Remote Diagnostics
    • Remote Monitoring & Control
    • Asset Management
    • Power provided
    • Real Time Tracking
    • Event Based Tracking
    • Cargo Status:
    • Sensor Interfaces
    • Remote Monitoring
    • Long Battery Life
    • Presence
    • In/Out Gate Status
    • XY Location
    • Real Time Tracking
    • Event Based Tracking
    • Long Battery Life
    • Parts Replenishment
    • Remote Status
    • Equipment Location
    • Equipment Status
    • Long Battery Life
    • Inventory Status
    • In/Out Gate Status
    • XY Location
    • Event Based Tracking
    • Inexpensive / No power
    WiFi Proximity Sensing (e.g. Skyhook Wireless ) RTLS on Steroids (e.g. S5 Wireless ) Available Now Future .. Maybe Main advantage is that they have similar precision and ubiquity as GPS but can work in-doors. Global WAN MAN LAN PAN Global National Regional Local Vicinity Proximity
  • 16. Evolutionary Path Mobile Handheld Readers Dedicated RFID Infrastructure Services Arrangement Shared RFID Infrastructure Services Arrangement Roaming Agreements Between Providers Wide Area Coverage Chock Point Coverage
  • 17. Strategic Vision for Visibility Provider NOC Servers
    • Location
    • Status
    • Network Management
    • Provisioning
    • Billing
    Franchise or Partner Internet Company or Individual
    • Truck Dispatch
    • Pizza Delivery
    • Pet Tracking
    • Package Delivery
    • etc.
    Enhanced Service Providers
    • Strategic Direction for Wide Area Solution
    • Roll-out within metropolitan areas and transportation corridors
    • Tag cost less than $10
    • Battery powered tag with a life time of 5+ years; typical beacon rate of 5 minutes
    • One-way data transmission providing ID and status
    • Positioning via triangulation over distances long distance (cellular tower distances)
    Wide Area Solution Local Area Solution
  • 18. Takeaways
    • What companies have successfully achieved a next generation level of visibility?
    • Could the RFID-enabled supply chain be a first step?
    • What are barriers and stimulates for this business model to emerge?
  • 19. Where is your stuff? Is your stuff OK?