Assignment 2ARE YOU PAYING ATTENTION?                              By                Jirang Kumnuanta
Souvenir Shop Environment• Color scheme: White – Yellow -  Brown• Ceramic tile floor / 3m. Ceiling• Fluorescent lightings•...
Personnels             Products               Customers• Treat customers     • Local souvenirs are   • Most customers  sim...
Environment• Color scheme: Green• Cement floor / 2.5 m. Ceiling  / Open area• Natural light• Natural Air• Closed to a road...
Personnels            Products             Customers• Treat customers     • Plants are the       • Most customers  similar...
Aquarium Shop Environment• No color scheme• Brick floor / 3m. Ceiling• Fluorescent lightings /  natural light• Natural Air...
Personnels              Products                Customers• Treat customers     • Fishes is the major     • Most customers ...
Phone Shop Environment•   Color scheme: Blue – White•   Ceramic tile floor / 3m. Ceiling•   Fluorescent lightings•   Air c...
Personnels             Products           Customers• Treat customers     • Telephone is the   • Most customers  similarly ...
Environment• No color scheme               • No music / distinctive smell• Polished concrete floor / 3   • Cash register i...
Personnels             Products             Customers• Treat customers      • Machine hardware     • Most customers  simil...
Environment• No color scheme• Polished concrete floor / 2.5 m.  Ceiling• Fluorescent lightings, but still too  dark• Natur...
Personnels              Products               Customers• Treat customers      • Computer                • Most customers ...
Personnels             Products             Customers• 5/6 Treat            • 4/6 have central     • 4/6 customers use  cu...
Crash course on creativity - Assignment 2
Upcoming SlideShare
Loading in...5
×

Crash course on creativity - Assignment 2

122

Published on

Assignment 2 (Are you paying attention?) of the Venture Lab - Crash Course on Creativity

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
122
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Crash course on creativity - Assignment 2

  1. 1. Assignment 2ARE YOU PAYING ATTENTION? By Jirang Kumnuanta
  2. 2. Souvenir Shop Environment• Color scheme: White – Yellow - Brown• Ceramic tile floor / 3m. Ceiling• Fluorescent lightings• Air conditioning room• Glass swing door let the natural light to pass through• No street noise• Soft pop music• No distinctive smell• Cash register is closed to the entrance• Surveillance cameras• The environment influence the perceived value
  3. 3. Personnels Products Customers• Treat customers • Local souvenirs are • Most customers similarly the major product are a tourist group• 1:1 staff / • Central display • 20-50 years old customer table • Customers walk to • Divided in• 2 Female different sections different paths employees • Average time is 30 • No “for sale” items• Salespeople using • Customers can mins store products touch products • products are• Staffs wear local • All products are always touched costume easy to reach • Most customers• No script using • impulse items near are browsing• Salespeople match the cash register • 50% purchase the store image • Easy to find the price
  4. 4. Environment• Color scheme: Green• Cement floor / 2.5 m. Ceiling / Open area• Natural light• Natural Air• Closed to a road, but not noisy• No music• No distinctive smell• Cash register is at the left back of the room• No store security• The environment influence the perceived value
  5. 5. Personnels Products Customers• Treat customers • Plants are the • Most customers similarly major product are a couple or a• 1:1 staff / • Central display family customer gardening • 25 - 50 years old• Run by 1 owner accessories • Only 1 main path• 60 years old • No “for sale” item to walk female • All products are • Average time is 15• No script using touchable and mins• No uniform easy to reach • Customers appear• Salespeople • No impulse items to be browsing doesn’t match the near the cash • About 20 % store image register purchase • No price showed
  6. 6. Aquarium Shop Environment• No color scheme• Brick floor / 3m. Ceiling• Fluorescent lightings / natural light• Natural Air• Closed to a road, but not noisy• No music• No distinctive smell• Cash register is at the right of the entrance• No store security• The environment doesn’t influence the perceived value
  7. 7. Personnels Products Customers• Treat customers • Fishes is the major • Most customers similarly product are with friends or • Central display family• 1:1 staff / aquarium customer • No “for sale” item • 5 - 45 years old• Run by 1 owner • Fishes are keep • Only 1 main path• 45 years old male untouched to walk • Accessories for • Average time is 20• No script using aquarium are• No uniform touchable mins• Salespeople match • All products are easy • Customers appear the store image to reach to be browsing • impulse items near • More that 50% the cash register purchase • Easy to find the price
  8. 8. Phone Shop Environment• Color scheme: Blue – White• Ceramic tile floor / 3m. Ceiling• Fluorescent lightings• Air conditioning room• Glass sliding door prevent the street noise to get in• Soft pop music• No distinctive smell• Cash register is in the back of store• Surveillance cameras• The environment influence the perceived value
  9. 9. Personnels Products Customers• Treat customers • Telephone is the • Most customers similarly major product are alone• 1:1 staff / • Central display • 20-40 years old customer table • Only 1 path to • 5/6 don’t have walk• 3 Female “for sale” items employees • Average time is 15 • Customers can mins• Salespeople using trial products • products are store products • All products are touched if• The uniform is in easy to reach interested Blue-White • No impulse items • Some customers• No script using near the cash come for a register service, some• Salespeople match browsing products the store image • Easy to find the price
  10. 10. Environment• No color scheme • No music / distinctive smell• Polished concrete floor / 3 • Cash register is in the back m. Ceiling of store• Fluorescent lightings • No store security• Natural air room • The environment influence• Full of traffic noise the perceived value
  11. 11. Personnels Products Customers• Treat customers • Machine hardware • Most customers similarly are the major are alone• 1:1 staff / product • 20 - 45 years old customer • No central display • Customers walk in different paths• Run by 3 owners, 4 • No “for sale” item employees • Average time is 15 • Customers can mins• No script using touch items • Customers can• No uniform • Some products are touch some• Salespeople hard to reach products doesn’t match the • No impulse items • Most come for store image near the cash browsing register • More that 40% • No price showed purchase
  12. 12. Environment• No color scheme• Polished concrete floor / 2.5 m. Ceiling• Fluorescent lightings, but still too dark• Natural air room• Full of traffic noise• No music• No distinctive smell• Cash register is in the right back of store• No store security• The environment influence the perceived value
  13. 13. Personnels Products Customers• Treat customers • Computer • Most customers depends on accessories are the are alone major product customers’ mission • 20 - 45 years old • No central display• 1:1 staff / • Only 1 path to • No “for sale” item customer walk • Customers can touch• Run by 2 owners items • Average time is 15 mins• 32 years old • Computer bags are hard to reach • Customers can couple read product • Many accessories• No script using are locked in display specifications• No uniform counters • Most come for• Salespeople match • No impulse items advices & services near the cash • More that 50% the store image register purchase • No price showed
  14. 14. Personnels Products Customers• 5/6 Treat • 4/6 have central • 4/6 customers use customers display the same path similarly • 5/6 have no “for • Most customer• 100% 1:1 staff / sale” item spend less than 30 customer • Customers can mins touch items• 4/6 Run by owners • Customers can • 4/6 of stores easy• 100% has no script to reach all read product using products specifications• 4/6 have no • 5/6 don’t have • Most come for uniform impulse items near advices & services• 4/6 Salespeople the cash register • More that 50% match the store • 50% don’t show purchase image the price
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×