SEO Why bother if your site is dead slow
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SEO Why bother if your site is dead slow

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SEO Why bother if your site is dead slow...

SEO Why bother if your site is dead slow
J and Beyond 2011, Kerkrade

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  • 1. SEO? Why bother if your site is dead slow? @jab11SEO? Why bother if your site is dead slow? Website Performance Optimization (WPO) Server Performance Optimization (SPO)Jira ICT www.jira.nl - @jiraictYireo www.yireo.com - @yireo
  • 2. SEO? Why bother if your site is dead slow? @jab11About myself Ray Bogman • Computer Geek since 1983 • Ethical hacker, security specialist • Performance specialist • Founder Jira ICT | Yireo • Owner of wildhibiscus.nl • Joomla Lover since Day One • Joomla/Magento trainer/consultant
  • 3. SEO? Why bother if your site is dead slow? @jab11Why do we need fast website?
  • 4. SEO? Why bother if your site is dead slow? @jab11Whats new
  • 5. SEO? Why bother if your site is dead slow? @jab11Response timeWhats a good response time to aim for?Studies by Akamai claim 2 seconds is thethreshold for websites being acceptle.At Google they aim for under 1.5 second.
  • 6. SEO? Why bother if your site is dead slow? @jab11Google Analytics – Site Speed
  • 7. SEO? Why bother if your site is dead slow? @jab11Is Joomla slow?
  • 8. SEO? Why bother if your site is dead slow? @jab11Case: joomla-speed.comBefore:
  • 9. SEO? Why bother if your site is dead slow? @jab11Response timeNo more “next-next-next-finish” clicking• A faster website requires work• First analyzing, then tuning
  • 10. SEO? Why bother if your site is dead slow? @jab11Case: joomla-speed.comAfter:
  • 11. SEO? Why bother if your site is dead slow? @jab11Optimizing JoomlaHow to optimize Joomla?● Professional Webhosting● Reduce the number of HTTP requests● CSS Sprites● Compress your content● Deflate/Expires content● Reduce the image size● Use a Content Delivery Network (CDN)● ... and many many more tricks
  • 12. SEO? Why bother if your site is dead slow? @jab11•Professional Webhosting• Not every webhoster is optimazed• Shared, Dedicated or VPS/VDS• Apache, Nginx, Lighttpd• File cache, Xcache, APC, Memcache etc...www.byte.nl (shared/dedicated)www.xlshosting.nl (VPS, optimazed images by Jira)
  • 13. SEO? Why bother if your site is dead slow? @jab11Minimize HTTP requests• Minimize the number of images needed• Combine images with CSS Sprites• Combine CSS and JavaScript
  • 14. SEO? Why bother if your site is dead slow? @jab11CSS Sprites
  • 15. SEO? Why bother if your site is dead slow? @jab11Compress your contentCompress text-output (HTML, CSS, JavaScript):• mod_deflate• Gzip
  • 16. SEO? Why bother if your site is dead slow? @jab11Enable mod_deflate & mod_expires
  • 17. SEO? Why bother if your site is dead slow? @jab11Enable gzip
  • 18. SEO? Why bother if your site is dead slow? @jab11Reduce size of images • Indexing • Compression
  • 19. SEO? Why bother if your site is dead slow? @jab11Content Delivery Network (CDN) Content is delivered through network of servers, instead of just a single webserver
  • 20. SEO? Why bother if your site is dead slow? @jab11Measure from different entry points 0.19 sec 0.40 sec
  • 21. SEO? Why bother if your site is dead slow? @jab11Measure from different entry points 0.8 sec 0.9 sec
  • 22. SEO? Why bother if your site is dead slow? @jab11Techniques & Resources•YSlow (Firebug/Firefox plugin)•Google Page Speed (Firefox/Chrome plugin)•Webpagetest.org•Gtmetrix.com (http://gtmetrix.com/reports/www.joomla-speed.com/iFp0naj4)•Whatsmyip.org/http_compression•Smushit.com/ysmush.it•Host-tracker.com•CSS Sprites (CSS technique)•CDN (Content Delivery Network)•Byte Internet (Joomla hosting provider)•XLS Hosting (Joomla dedicated VPS images by Jira)
  • 23. SEO? Why bother if your site is dead slow? @jab11More Jira ICT•WPO/SPO audits – jira.nl/speed•Training & demo-days – www.joomla-competence-center.com/ – cursus.jira.nl
  • 24. SEO? Why bother if your site is dead slow? @jab11 Thank you ray@jira.nl #jiraict www.jira.nlhttp://www.slideshare.net/jiraicthttp://www.facebook.com/jiraict