Do’s & Dont’s Online Marketing High Profile – New Media Congres Bussum – 23 november 2009
AGENDA <ul><li>Warming Up </li></ul><ul><li>Definition </li></ul><ul><li>Online Marketing Mix </li></ul><ul><li>Do’s & Don...
WARMING UP. Source: Courtesy of  aptrail2005,  http://www.flickr.com/photos/brianfotos/ on  Flickr
LEVEL 1 - BEGINNERS 1.  Welke  kant van Google kun je met SEA beïnvloeden? a = linkerzijde. b = rechterzijde.
LEVEL 1 - BEGINNERS 2.  In hoeveel tijd behaalde Facebook 250mm gebruikers ? a = 2,5 jaar. b = 9 maanden.
LEVEL 1 - BEGINNERS 3.  Hoe heet het nieuwe besturingssysteem van Nokia ? a = android. b = maemo.
DEFINITION. Source: Courtesy of  therealm,  http://www.flickr.com/photos/therealme// on  Flickr
DEFINITION Online Marketing  =   Internet Marketing  = eMarketing  =  Promoten van de verkoop van producten en diensten vi...
THE ONLINE MARKETING MIX. Source: Courtesy of  aptrail2005,  http://www.flickr.com/photos/brianfotos/ on  Flickr
INGREDIENTS BOUGHT CONTROLLED AFFECTED E-mail Marketing Mobile Marketing Website Social Media Viral Marketing Online PR/ S...
OBJECTIVES ROI IIMPACT High Traffic Leads/ Sales . CRM Loyalty . Low Brand Awareness . Brand Image . Short Long TERM IMPACT
PLANNING ROI IIMPACT High Low Short Long TERM IMPACT
DO’S & DONT’S.
WEBSITE. DO 1: Clear Design
WEBSITE. DO 2: Create Buzz
WEBSITE. DON’T 1: Outdated
WEBSITE. DON’T 2: Clutter & Ads
SEARCH. DO 3: SEO Friendly
SEARCH. DON’T 3: Forget SEA
EMAIL MARKETING. DO 4: News how and when I want it
EMAIL MARKETING. DON’T 4: Overkill!
MOBILE. DO 5: Mobile integration
MOBILE. DON’T 5: NO K.I.S.S.
SOCIAL MEDIA. DO 6: Set up a Social Network for fans
SOCIAL MEDIA. DO 7: Engage Twitter Community
SOCIAL MEDIA. DON’T 6: Neglect your account
SOCIAL MEDIA. DO 8: Set up a YouTube Channel
SOCIAL MEDIA. DO 9: Involve LinkedIn community
SUMMARY. Source: Courtesy of  therealm,  http://www.flickr.com/photos/therealme// on  Flickr
IN SHORT Clear Design Create Buzz Outdated Cluttered & Ads SEO Friendly Forget SEA How and when I want it Overkill Mobile ...
<ul><li>Klaas Weima :: Managing Director </li></ul><ul><li>  </li></ul><ul><li>  klaas@ energize.nl </li></ul><ul><li>  kl...
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Dos And Donts Van Nieuwe Media Bij Events

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nieuwe media bieden kansen om events en congressen te promoten, deelnemers te werven

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  • Dos And Donts Van Nieuwe Media Bij Events

    1. 1. Do’s & Dont’s Online Marketing High Profile – New Media Congres Bussum – 23 november 2009
    2. 2. AGENDA <ul><li>Warming Up </li></ul><ul><li>Definition </li></ul><ul><li>Online Marketing Mix </li></ul><ul><li>Do’s & Dont’s </li></ul><ul><li>Summary </li></ul>
    3. 3. WARMING UP. Source: Courtesy of aptrail2005, http://www.flickr.com/photos/brianfotos/ on Flickr
    4. 4. LEVEL 1 - BEGINNERS 1. Welke kant van Google kun je met SEA beïnvloeden? a = linkerzijde. b = rechterzijde.
    5. 5. LEVEL 1 - BEGINNERS 2. In hoeveel tijd behaalde Facebook 250mm gebruikers ? a = 2,5 jaar. b = 9 maanden.
    6. 6. LEVEL 1 - BEGINNERS 3. Hoe heet het nieuwe besturingssysteem van Nokia ? a = android. b = maemo.
    7. 7. DEFINITION. Source: Courtesy of therealm, http://www.flickr.com/photos/therealme// on Flickr
    8. 8. DEFINITION Online Marketing = Internet Marketing = eMarketing = Promoten van de verkoop van producten en diensten via internet .
    9. 9. THE ONLINE MARKETING MIX. Source: Courtesy of aptrail2005, http://www.flickr.com/photos/brianfotos/ on Flickr
    10. 10. INGREDIENTS BOUGHT CONTROLLED AFFECTED E-mail Marketing Mobile Marketing Website Social Media Viral Marketing Online PR/ Seeding Bannering Search Marketing Affiliate Marketing
    11. 11. OBJECTIVES ROI IIMPACT High Traffic Leads/ Sales . CRM Loyalty . Low Brand Awareness . Brand Image . Short Long TERM IMPACT
    12. 12. PLANNING ROI IIMPACT High Low Short Long TERM IMPACT
    13. 13. DO’S & DONT’S.
    14. 14. WEBSITE. DO 1: Clear Design
    15. 15. WEBSITE. DO 2: Create Buzz
    16. 16. WEBSITE. DON’T 1: Outdated
    17. 17. WEBSITE. DON’T 2: Clutter & Ads
    18. 18. SEARCH. DO 3: SEO Friendly
    19. 19. SEARCH. DON’T 3: Forget SEA
    20. 20. EMAIL MARKETING. DO 4: News how and when I want it
    21. 21. EMAIL MARKETING. DON’T 4: Overkill!
    22. 22. MOBILE. DO 5: Mobile integration
    23. 23. MOBILE. DON’T 5: NO K.I.S.S.
    24. 24. SOCIAL MEDIA. DO 6: Set up a Social Network for fans
    25. 25. SOCIAL MEDIA. DO 7: Engage Twitter Community
    26. 26. SOCIAL MEDIA. DON’T 6: Neglect your account
    27. 27. SOCIAL MEDIA. DO 8: Set up a YouTube Channel
    28. 28. SOCIAL MEDIA. DO 9: Involve LinkedIn community
    29. 29. SUMMARY. Source: Courtesy of therealm, http://www.flickr.com/photos/therealme// on Flickr
    30. 30. IN SHORT Clear Design Create Buzz Outdated Cluttered & Ads SEO Friendly Forget SEA How and when I want it Overkill Mobile Integration No K.I.S.S Involve LinkedIn community Set up social network Engage Twitter community Neglect account Set up YouTube Channel
    31. 31. <ul><li>Klaas Weima :: Managing Director </li></ul><ul><li> </li></ul><ul><li> klaas@ energize.nl </li></ul><ul><li> klaas@ weima.org </li></ul><ul><li> @Klaas_Weima </li></ul><ul><li> klaas_weima </li></ul><ul><li> +31 (0)30-23 26 030 </li></ul>ENERGIZE. BOOSTING BRANDS CONTACT
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