Your SlideShare is downloading. ×
Dos And Donts Van Nieuwe Media Bij Events
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Dos And Donts Van Nieuwe Media Bij Events

424
views

Published on

nieuwe media bieden kansen om events en congressen te promoten, deelnemers te werven

nieuwe media bieden kansen om events en congressen te promoten, deelnemers te werven


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
424
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Agenda zoals jullie die gisteren ontvangen hebben
  • Agenda zoals jullie die gisteren ontvangen hebben
  • Agenda zoals jullie die gisteren ontvangen hebben
  • Transcript

    • 1. Do’s & Dont’s Online Marketing High Profile – New Media Congres Bussum – 23 november 2009
    • 2. AGENDA
      • Warming Up
      • Definition
      • Online Marketing Mix
      • Do’s & Dont’s
      • Summary
    • 3. WARMING UP. Source: Courtesy of aptrail2005, http://www.flickr.com/photos/brianfotos/ on Flickr
    • 4. LEVEL 1 - BEGINNERS 1. Welke kant van Google kun je met SEA beïnvloeden? a = linkerzijde. b = rechterzijde.
    • 5. LEVEL 1 - BEGINNERS 2. In hoeveel tijd behaalde Facebook 250mm gebruikers ? a = 2,5 jaar. b = 9 maanden.
    • 6. LEVEL 1 - BEGINNERS 3. Hoe heet het nieuwe besturingssysteem van Nokia ? a = android. b = maemo.
    • 7. DEFINITION. Source: Courtesy of therealm, http://www.flickr.com/photos/therealme// on Flickr
    • 8. DEFINITION Online Marketing = Internet Marketing = eMarketing = Promoten van de verkoop van producten en diensten via internet .
    • 9. THE ONLINE MARKETING MIX. Source: Courtesy of aptrail2005, http://www.flickr.com/photos/brianfotos/ on Flickr
    • 10. INGREDIENTS BOUGHT CONTROLLED AFFECTED E-mail Marketing Mobile Marketing Website Social Media Viral Marketing Online PR/ Seeding Bannering Search Marketing Affiliate Marketing
    • 11. OBJECTIVES ROI IIMPACT High Traffic Leads/ Sales . CRM Loyalty . Low Brand Awareness . Brand Image . Short Long TERM IMPACT
    • 12. PLANNING ROI IIMPACT High Low Short Long TERM IMPACT
    • 13. DO’S & DONT’S.
    • 14. WEBSITE. DO 1: Clear Design
    • 15. WEBSITE. DO 2: Create Buzz
    • 16. WEBSITE. DON’T 1: Outdated
    • 17. WEBSITE. DON’T 2: Clutter & Ads
    • 18. SEARCH. DO 3: SEO Friendly
    • 19. SEARCH. DON’T 3: Forget SEA
    • 20. EMAIL MARKETING. DO 4: News how and when I want it
    • 21. EMAIL MARKETING. DON’T 4: Overkill!
    • 22. MOBILE. DO 5: Mobile integration
    • 23. MOBILE. DON’T 5: NO K.I.S.S.
    • 24. SOCIAL MEDIA. DO 6: Set up a Social Network for fans
    • 25. SOCIAL MEDIA. DO 7: Engage Twitter Community
    • 26. SOCIAL MEDIA. DON’T 6: Neglect your account
    • 27. SOCIAL MEDIA. DO 8: Set up a YouTube Channel
    • 28. SOCIAL MEDIA. DO 9: Involve LinkedIn community
    • 29. SUMMARY. Source: Courtesy of therealm, http://www.flickr.com/photos/therealme// on Flickr
    • 30. IN SHORT Clear Design Create Buzz Outdated Cluttered & Ads SEO Friendly Forget SEA How and when I want it Overkill Mobile Integration No K.I.S.S Involve LinkedIn community Set up social network Engage Twitter community Neglect account Set up YouTube Channel
    • 31.
      • Klaas Weima :: Managing Director
      • klaas@ energize.nl
      • klaas@ weima.org
      • @Klaas_Weima
      • klaas_weima
      • +31 (0)30-23 26 030
      ENERGIZE. BOOSTING BRANDS CONTACT