SEOSearch Engine Optimization means that it is aprocess of improve the appearance of a webpage.SEO is a technique which helps search enginesfind and rank your site higher than the millions ofother sites in response to a search query.SEO thus helps you get traffic from search engines.But we have to see more and more mistakes inSEO.
SEO MistakesTargeting the wrong keywordsDuplicate ContentLow value backlinkIgnoring URLsIgnoring title and H1/H2 tags
Wrong keywordsFirst step in the optimization is choosing a properkeyword. Websites show up in search engineresults only when they’re relevant to keywordqueries.To research keywords for your industry, use toolssuch as Google’s free Ad words KeywordResearch service to look for search queries thatgenerate an adequate volume of website resultswithout being so competitive that your site won’trank high in the search results.
Duplicate ContentDuplicate content means same content that ispresent in internet in more than one place.It is correctly identified by the search engine andis badly affect our SEO process.Ensure that your page does hold any duplicatecontent; this will help to increase traffic to yoursite. By using the rel=”canonical tag” , itinstructing Google search engine for finding outthe primary URL.
Low value backlinkLow value back link means links from spam siteand irrelevant website. This link may damage ourwebsite.A tool to help you keep track of your backlinks isthe Domain Stats Tool. This tool displays thebacklinks of a domain in Google, Yahoo, andMSN. It will also tell you a few other details aboutyour website.
Ignoring URLsIf your website is not with good URLs, and itsshowing all the weird stuff in the URL like querystring or any numbers, etc, that means, you arein the wrong path.Your URLs should be something, which isreadable by human beings and the searchengine robots as well.
Ignoring title tagsMake sure to use the top keywords you aretargeting in your title and don’t make the title thesame on every page. If you want to make agood title we should bothered about somepoints.Some point keep the title as short, Googlesupport maximum of 65 characters. Don’t startwith the ‘welcome’ and avoid word ‘great’ fromtitle. Tried to add some dash (-) and bar (|)symbol to your page title.