(2010.6.14) Digital Native By Shin


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Until today, most user service improvements are limited to web services. The improvement was approached only technically without considering the thoughts and characteristics of future library users

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(2010.6.14) Digital Native By Shin

  1. 1. 국립중앙도서관 디지털도서관 개관 1주년<br />What digital natives want from the library?<br />2010.6.15. <br />Dr. Yong Eon Shin<br />Director, National Digital Library of Korea<br />(assisted by Jinho Park, Senior Researcher, National Digital Library of Korea)<br />
  2. 2. 1. Big Trend<br />Map of the world 2.0<br />[http://media.appappeal.com]<br />
  3. 3. 1. Big Trend<br />Social Web Map<br />[http://sdow.semanticweb.org]<br />
  4. 4. 1. Big Trend<br />Web 2.0 identifies the web trends and phenomena since the collapse of dotcom, and has characteristics such as openness, sharing and participation. The term has since gained popularity and the idea of a second generation, a “2.0”, was attached to other concepts and terms. <br />Core Characteristics<br />- User-centered Design<br /><ul><li> Crowd-sourcing
  5. 5. Collective Intelligence
  6. 6. Web as Platform
  7. 7. Collaboration
  8. 8. Power Decentralisation
  9. 9. Dynamic Content
  10. 10. SaaS
  11. 11. Rich User Experience</li></ul>Business 2.0<br />E-learning 2.0<br />Government 2.0<br />Health 2.0<br />Law 2.0<br />Mobile 2.0<br />Library 2.0<br />
  12. 12. In Korea, however, many would argue that our internet culture is closed and confined. Though high-speed internet services are offered inexpensively, Korean internet culture is rigidly structured.<br />As a result, Korean library services could not break away from such a framework. Most services provided under the banner of “openness,” remain in the form of providing a different avenue of information using existing protocols such as RSS and providing news through popular media such as blogs. <br />The improvement of AJAX and X-internet-based process, in fact, simply moved the business management system of a client-server structure onto the web and did not achieve efficiency by improving actual business process. <br />1. Big Trend<br />
  13. 13. However, until today, most user service improvements are limited to web services. <br />The improvement was approached only technically without considering the thoughts and characteristics of future library users. <br />1. Big Trend<br />
  14. 14. 2. Digital Natives as Future Users<br />Who creates the information and Who uses the information.<br />
  15. 15. 2. Digital Natives as Future Users<br />Human Keyword in Information Society<br />
  16. 16. 2. Digital Natives as Future Users<br />Analysis on G Generation from “CARE” Perspective<br />[KT DigiECO]<br />
  17. 17. 2. Digital Natives as Future Users<br />Characteristics of Digital Natives<br />[LG Economic Research Institute]<br />
  18. 18. 2. Digital Natives as Future Users<br />Their ideas and actions incorporate all aspects of digital information society. <br />While digital immigrants accepted and became accustomed to the convenience of digital technologies, digital natives were raised in a digital environment from birth. This is the very reason this paper designates digital natives as future users. <br />In fact, the characteristics of digital natives are reflective of the current digital environment. If we need a more accurate analysis, we can accurately predict changes in the future society and assume the lives of digital natives. However, it is difficult to estimate the speed of technological development in information technology and the overall changes in society due to the advancement of IT technologies. <br />
  19. 19. 2. Digital Natives as Future Users<br />IT Megatrends by Samsung SDS<br />
  20. 20. 2. Digital Natives as Future Users<br />IT Megatrends by Samsung SDS<br />
  21. 21. 2. Digital Natives as Future Users<br />Transitions in Libraries<br />Constant requests for a new library and consequent development in the information society gave birth to many keywords and concepts such as an electronic library, digital library, ubiquitous library, and hybrid library. <br />A digital library enables the search and use of library resources in a virtual/online environment as well as the management, storage, and handing down of digital information resources including the web.<br /> <br />Moreover, there is a growing interest in a semantic digital library as people are active in realizing a semantic web and various technologies and concepts (RDF/OWL, SPAQLE, etc.). <br />As you can see from the fact that libraries are coming up with new ideas such as a social semantic digital library for users who are accustomed to social network services, the concept and objective of a library are transforming.<br />
  22. 22. 2. Digital Natives as Future Users<br />Transitions in Libraries<br />The social semantic digital library incorporates the fact that today’s users use social network services to communicate and exchange information on the web.<br />It is a significant change for libraries to participate directly in a social service where users participate and provide feedback, and to recognize the infrastructure as a part of a new digital library. <br />In order to participate more actively and promote their usage, libraries shall open up their information and establish a more open environment.<br />
  23. 23. 2. Digital Natives as Future Users<br />Digital Natives and Libraries<br />In the informatization society, further development cannot be achieved by simply introducing and applying technologies bought with money. <br />Its fundamental solution, then, will be to think about who creates and uses information, and to incorporate ways in which the producer and consumer of information can communicate well with each other. In this way, a library can be advanced and improved fundamentally. <br />Therefore, it is crucial for the national library to know who creates and uses information. <br />
  24. 24. 3. Requirement of Libraries for Digital Natives<br />01<br />Flexible organization and Management/Service System<br />02<br />Open most valuable assets<br />03<br />Preserve digital cultures<br />04<br />Exit everywhere<br />05<br />Make information appealing<br />06<br />Think about librarian roles<br />
  25. 25. 3. Requirement of Libraries for Digital Natives<br />01<br />Library must have a flexible organization and management/service system<br /><ul><li>Many methodologies : BPM, EA, and SOA, etc.
  26. 26. Flexibility in a business structure and organization, in principle.
  27. 27. IT is the most effective tool which supports the operation of business structure.
  28. 28. A wrong organization and business structure cannot create an excellent informatization environment.
  29. 29. A library needs to adapt to the enormous and rapidly changing environment and be responsive to users who are accustomed to the environment.
  30. 30. Digital natives are those who are already accustomed to and accepting of variable and rapid improvements. </li></li></ul><li>3. Requirement of Libraries for Digital Natives<br />02<br />Libraries shall open up their most valuable assets to the public.<br /><ul><li>Libraries provide secondary sources to allow users quick and accurate access to primary information.
  31. 31. Catalog and Metadata are such information sources.
  32. 32. The “linked data,” which is recently noted as a path toward a semantic web, is a good example.
  33. 33. Disclosing the lists libraries have provides a foundation for users to create various relationships with libraries.
  34. 34. The disclosure of catalog is not just for the survival of libraries, but also for the users to participate, share and open up.
  35. 35. As a result, digital natives will be able to access libraries from everywhere.</li></li></ul><li>3. Requirement of Libraries for Digital Natives<br />03<br />Libraries shall preserve digital cultures.<br /><ul><li>For digital natives, the internet, websites, blogs, Twitter, Facebook, and CyWorld are not just information services. They are cultural elements that digital natives embrace.
  36. 36. As people can learn about the past in the museum, it is important for libraries to preserve such digital cultures.
  37. 37. Although libraries can provide various experiences to users through the preservation of digital cultures, the preservation entails new opportunity costs, enormous infrastructures and maintenance.
  38. 38. In fact, since digital cultures rely on information technology, there is no end to their preservation. Digital natives who are the future users also demand new information management infrastructures. </li></li></ul><li>3. Requirement of Libraries for Digital Natives<br />04<br />Libraries shall exist everywhere users exist.<br /><ul><li>The changes brought on by the mobile environment make physical restrictions insignificant.
  39. 39. The services I use now can always be integrated with other services I have. As these new services are based on my human network.
  40. 40. Digital natives are accustomed to receiving information from peers and delivering the information to others.
  41. 41. Therefore, if libraries continue to maintain their passive delivery style, libraries will become unable to communicate with its users. It is necessary, therefore, for libraries to establish a new structure and service to approach users.</li></li></ul><li>3. Requirement of Libraries for Digital Natives<br />05<br />Libraries need to process information to make it appealing.<br /><ul><li>The evaluation of information differs based on the objectives of those who use the information.
  42. 42. The fragmentary metadata information organized by processors for convenient and accurate searches is no longer sufficient enough for some users.
  43. 43. Offering boring and unilateral second-hand information where there is no feedback is losing its value as a service.
  44. 44. While the need for information to be maintained cannot be denied, the loss in value of unused information cannot be ignored.
  45. 45. We have to keep in mind that an increase in digitalized data accelerates the advent of various types of information on the same subject and allows the visualization of these models. </li></li></ul><li>3. Requirement of Libraries for Digital Natives<br />06<br />Libraries must think about changes in the roles of librarians.<br /><ul><li>Libraries are the oldest institutions which manage information, and the importance of libraries are growing in the informatization society, they face a lot of crises at the same time.
  46. 46. Digital natives, who have become leaders in information production and consumption, may not want the librarians of the past.
  47. 47. To them, librarians can be just one of many information providers or the final informers with the most credible information.
  48. 48. From the perspective of knowledge management, the most important factor is not the location of information, but who knows how to access that information.
  49. 49. Libraries are still valuable as an aggregate of the most trustworthy information and knowledge.</li></li></ul><li>4. Conclusion<br />Talking about a future library requires a lot of background knowledge and analysis on the overall social phenomena.  <br />The quickest and most accurate way to know what someone needs is to ask the person. <br />The best way will be to predict various situations and prepare them in advance.  <br />Although digital natives exist today, they will become a growing percentage of library users who naturally embrace and grow with new inventions in near future. <br />Libraries can be transformed into places where digital natives can communicate with librarians and obtain the information they seek regardless of time, location, and method. <br />
  50. 50. [Reference]<br /> <br />[1] Kang, Seung-hun. 2004. “New Mankind of Digital Era, Digital Natives”. LG Weekly Economy』. No. 795. <br />[2] Park, Jin-ho. 2007. 21C Megatrends and Digital Library. 『2007 Exchanges between Korean and Chinese National Libraries』, Sept. 14, 2007. [Seoul: The National Library of Korea]<br />[3] Digieco. 2010. Secure Future Markets by Embracing G Generation.<br />[4] Michael E. Casey and Laura C. Savastinuk. 2006. Service for the next-generation library, Library Journal<br />[5] Michael Stephens and Maria Collins. 2007. Web2.0, Library 2.0, and Hyperlinked Library. Serials Revies, 33(4). 253-256<br /> [6] Brevik, Thomas. 2005. "Miromurr's photos." [ciled 2006.4.28]. http://www.flictckr.com/photos/brevik/<br />[7] http://www.tlc2009.co.kr/tlc2009/index.jsp<br />[8] http://manko.tistory.com/207<br />[9] http://media.appappeal.com/map/map20.JPG<br />[10] http://www.techpluto.com/web-20-services/<br />[11] http://givinginadigitalworld.files.wordpress.com/2009/06/social-network-map1.jpg<br />
  51. 51. Thank You!<br />