Why Enterprises Can’t InnovateHelping Companies Learn Design Thinking<br />Jon Innes<br />HCI International 2011<br />
Moore’s Adoption Curve<br />Crossing the Chasm, Moore, 1991<br />
Norman’s Transition Point<br />The Invisible Computer, Norman, 1998<br />
Debunking Technical Innovation<br />Peter Drucker describes seven sources of innovative opportunity. Only one is technolog...
The Silo Problem<br />
Some Solutions<br />Define clear goals based on valued added to customers<br />Develop metrics that objectively measure pr...
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Why Enterprises Can’t Innovate: Helping Companies Learn Design Thinking

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Slides for an invited short talk delivered at HCI International 2011 in Orlando, Florida. Full paper available on request or via the conference proceedings. I believe these will be made available via ACM Digital Library.

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Why Enterprises Can’t Innovate: Helping Companies Learn Design Thinking

  1. 1. Why Enterprises Can’t InnovateHelping Companies Learn Design Thinking<br />Jon Innes<br />HCI International 2011<br />
  2. 2. Moore’s Adoption Curve<br />Crossing the Chasm, Moore, 1991<br />
  3. 3. Norman’s Transition Point<br />The Invisible Computer, Norman, 1998<br />
  4. 4. Debunking Technical Innovation<br />Peter Drucker describes seven sources of innovative opportunity. Only one is technology. The others:<br />The unexpected<br />Incongruities<br />Process need<br />Changes in industry structure<br />Demographics<br />Changes in perception<br />Innovation and Entrepreneurship, Drucker,1985<br />
  5. 5. The Silo Problem<br />
  6. 6. Some Solutions<br />Define clear goals based on valued added to customers<br />Develop metrics that objectively measure progress<br />Recognize refining innovation is different than radical innovation<br />Develop cross functional teams accountable for progress<br />Establish a consumer-producer mindset within teams<br />Recognize that progress may take more than a fiscal year<br />Allocate resources based on facts about bottlenecks<br />Ensure the teams have adequate feedback loops<br />Based on data grounded in both user research and market data<br />Use an iterative design process that tracks metrics tied to goals<br />

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