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Why Enterprises Can’t Innovate: Helping Companies Learn Design Thinking
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Why Enterprises Can’t Innovate: Helping Companies Learn Design Thinking

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Slides for an invited short talk delivered at HCI International 2011 in Orlando, Florida. Full paper available on request or via the conference proceedings. I believe these will be made available via ...

Slides for an invited short talk delivered at HCI International 2011 in Orlando, Florida. Full paper available on request or via the conference proceedings. I believe these will be made available via ACM Digital Library.

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Why Enterprises Can’t Innovate: Helping Companies Learn Design Thinking Why Enterprises Can’t Innovate: Helping Companies Learn Design Thinking Presentation Transcript

  • Why Enterprises Can’t InnovateHelping Companies Learn Design Thinking
    Jon Innes
    HCI International 2011
  • Moore’s Adoption Curve
    Crossing the Chasm, Moore, 1991
  • Norman’s Transition Point
    The Invisible Computer, Norman, 1998
  • Debunking Technical Innovation
    Peter Drucker describes seven sources of innovative opportunity. Only one is technology. The others:
    The unexpected
    Incongruities
    Process need
    Changes in industry structure
    Demographics
    Changes in perception
    Innovation and Entrepreneurship, Drucker,1985
  • The Silo Problem
  • Some Solutions
    Define clear goals based on valued added to customers
    Develop metrics that objectively measure progress
    Recognize refining innovation is different than radical innovation
    Develop cross functional teams accountable for progress
    Establish a consumer-producer mindset within teams
    Recognize that progress may take more than a fiscal year
    Allocate resources based on facts about bottlenecks
    Ensure the teams have adequate feedback loops
    Based on data grounded in both user research and market data
    Use an iterative design process that tracks metrics tied to goals