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work/life: UX stream of consciousness
work/life: UX stream of consciousness
work/life: UX stream of consciousness
work/life: UX stream of consciousness
work/life: UX stream of consciousness
work/life: UX stream of consciousness
work/life: UX stream of consciousness
work/life: UX stream of consciousness
work/life: UX stream of consciousness
work/life: UX stream of consciousness
work/life: UX stream of consciousness
work/life: UX stream of consciousness
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work/life: UX stream of consciousness
work/life: UX stream of consciousness
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work/life: UX stream of consciousness

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A glimpse of the people, projects and ideas that have kept me inspired. It reads like a coffee table book—invite me for coffee and we can fill in the spaces :)

A glimpse of the people, projects and ideas that have kept me inspired. It reads like a coffee table book—invite me for coffee and we can fill in the spaces :)

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  • Transcript

    • 1. look. there’s one now...
    • 2.  
    • 3.  
    • 4.  
    • 5. portfolio? alexbeim.markwallace samdallyn.julieyoo.pablomarques kayepuhlmann.fabiocosta markury.colleendecourcey andrewdaniel.markschulze
    • 6. portfolio? alexbeim .markwallace samdallyn.julieyoo.pablomarques kayepuhlmann.fabiocosta markury.colleendecourcey andrewdaniel.markschulze
    • 7.  
    • 8. portfolio? alexbeim .1+1
    • 9. portfolio? alexbeim . 1+1=3
    • 10.  
    • 11.  
    • 12.  
    • 13.  
    • 14.  
    • 15.  
    • 16.  
    • 17.  
    • 18. why? share a vision
    • 19. why? share your vision
    • 20. why? share your vision UX insights & strategy, team, possibilities
    • 21. disclaimer.
    • 22. thank you. you’ve been a wonderful audience
    • 23. how?
    • 24. how? blame the brazilians
    • 25.  
    • 26.  
    • 27.  
    • 28.  
    • 29.  
    • 30.  
    • 31.  
    • 32.  
    • 33.  
    • 34.  
    • 35. how? blame the brazilians blame stewart
    • 36.  
    • 37.  
    • 38.  
    • 39.  
    • 40.  
    • 41. who?
    • 42. who? person with a vision
    • 43. who? person with a vision connectedness
    • 44. who? person with a vision connectedness vs. disconnect
    • 45. who? person with a vision korean. acadian/cajun.aboriginal indian.latin american. european.
    • 46. who? person with a vision ice floes. sweat lodge. univ.stacks. 16th century paris deporting geese to oklahoma
    • 47. who? person with a vision soulcarving .snowboard.surf. rockclimbing. ocean diving/skydiving
    • 48. who? person with a vision marine biologist. geneticist. ad exec. new media consultant.
    • 49. who? person with a vision science.nature.tech.food.conv.
    • 50. who? person with a vision geeky.techie.foodie.
    • 51. who? person with a vision geeky.techie.foodie. observe.listen.learn.
    • 52. who? person with a vision geeky.techie.foodie. observe.listen.learn. be open
    • 53. how?
    • 54. how? teamwork
    • 55. how? teamwork respect.
    • 56. how? teamwork respect. what’s the matter?
    • 57. how? teamwork respect. what’s the matter ?
    • 58. how? teamwork respect. what’s the matter ? people want/need to matter
    • 59.  
    • 60.  
    • 61.  
    • 62.  
    • 63.  
    • 64. music? tomwaits.nickdrake.keithjarrett. explosionsinthesky.portland brokensocialscene.arcadefire. trespasserwilliam.stars.tgmt lalipuna.sigur ros.giaa
    • 65. music? tomwaits.nickdrake.keithjarrett. explosionsinthesky.portland brokensocialscene.arcadefire. trespasserwilliam .stars.tgmt lalipuna.sigur ros.giaa
    • 66.  
    • 67. healthy workplace?
    • 68. healthy workplace? guns don’t kill people
    • 69. healthy workplace? guns don’t kill people cubicles kill people
    • 70.  
    • 71.  
    • 72.  
    • 73.  
    • 74.  
    • 75.  
    • 76.  
    • 77.  
    • 78.  
    • 79.  
    • 80.  
    • 81.  
    • 82.  
    • 83.  
    • 84.  
    • 85.  
    • 86.  
    • 87.  
    • 88. how?
    • 89. how? teamwork insight.compassion.leadership.
    • 90. how? blast radius.organic.tribalDDB insight.compassion.leadership.
    • 91. how? blast radius.organic.tribalDDB creative director.
    • 92. how? blast radius.organic.tribalDDB creative director. UX.innovation
    • 93. how? blast radius.organic.tribalDDB creative director. UX.innovation AOL search & e.commerce
    • 94. how? blast radius.organic.tribalDDB EVP/SVP/VP/Sr.Directors CEO/COO/CCO/CTO Director, UE
    • 95. how? blast radius.organic.tribalDDB CD/ACD/AD/BA usability/IA/content/design 40/5
    • 96. what? team building/re.vitalizing respect.listen.empower.
    • 97. portfolio? alexbeim.markwallace samdallyn.julieyoo.pablomarques kayepuhlmann.fabiocosta markury.colleendecourcey andrewdaniel.markschulze
    • 98. portfolio? alexbeim.mark w allace samdallyn.julieyoo.pablomarques kayepuhlmann.fabi o costa markury.colleendecou r cey andrewdaniel.mar k schulze
    • 99. AOL search: 2004/2005/2006 e.commerce: shopping/travel portal/mobile/autos/video/kids
    • 100. search (culture)
    • 101.  
    • 102.  
    • 103.  
    • 104.  
    • 105.  
    • 106.  
    • 107.  
    • 108.  
    • 109.  
    • 110.  
    • 111.  
    • 112.  
    • 113.  
    • 114.  
    • 115.  
    • 116.  
    • 117. shopping (culture)
    • 118.  
    • 119.  
    • 120.  
    • 121.  
    • 122.  
    • 123.  
    • 124.  
    • 125.  
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    • 132.  
    • 133.  
    • 134.  
    • 135.  
    • 136.  
    • 137.  
    • 138.  
    • 139.  
    • 140.  
    • 141. travel search (culture)
    • 142.  
    • 143.  
    • 144.  
    • 145.  
    • 146.  
    • 147.  
    • 148.  
    • 149.  
    • 150.  
    • 151.  
    • 152.  
    • 153.  
    • 154.  
    • 155.  
    • 156.  
    • 157. about (culture)
    • 158. <ul><li>who? </li></ul>michael skoletsky Client Partner robert hartt Business Development robin forbes Client Director peter jin hong Group Creative Director
    • 159. <ul><li>who’s honorary? </li></ul>wendy boswell Web Search, about.com guide reviews/recommendations
    • 160.  
    • 161.  
    • 162. <ul><li>why? usability, UX </li></ul>ease of use, relevant, organized & accessible, cool features... worth checking out” “ – about.com & searchenginewatch.com, 2005
    • 163. <ul><li>why? ad rev./financial success </li></ul>AOL gets highest conversion rates – beats out Google, MSN, and Yahoo” “ – DMN news, feb.2006
    • 164. <ul><li>why? solutions/partnerships </li></ul>...music to our ears” “ – Director, AOL Search
    • 165. <ul><li>what? </li></ul>
    • 166. <ul><li>what? </li></ul>clutter clean it up branding improve it navigation improve it relevancy improve it
    • 167. <ul><li>what? </li></ul>every page is a front door
    • 168. <ul><li>what? </li></ul>article page guide page
    • 169. <ul><li>what? </li></ul>article page > tagging guide page > blog
    • 170. <ul><li>what? </li></ul>article page > tagging guide page > blog clippings > memory
    • 171. <ul><li>what? </li></ul>url: homebuying.about.com
    • 172. <ul><li>what? </li></ul>questions. insights. approach.
    • 173. <ul><li>what? </li></ul>2 sec. 34 years
    • 174. <ul><li>what? </li></ul>
    • 175. <ul><li>what? </li></ul>
    • 176. <ul><li>what? </li></ul>
    • 177. <ul><li>what? </li></ul>what’s ‘about’ about?
    • 178. <ul><li>what? </li></ul>passionate people in the know talking to real people about things they want to know
    • 179. <ul><li>what? </li></ul>passionate people in the know talking to real people about things they want to know
    • 180. <ul><li>what? </li></ul>conversation
    • 181. <ul><li>what? </li></ul>rules. expectations. language. conversation attraction. loyalty
    • 182. <ul><li>what? </li></ul>rules. expectations. language. conversation attraction. loyalty
    • 183. <ul><li>what? </li></ul>passionate people in the know talking to real people about things they want to know
    • 184. <ul><li>what? </li></ul>what’s this about? people. real people.
    • 185. <ul><li>what? </li></ul>what’s this about? me. about my life. my world.
    • 186. <ul><li>what? </li></ul>what’s home buying about? what’s butter chicken about? what’s deporting geese about?
    • 187. <ul><li>what? </li></ul>url: homebuying .about.com
    • 188. <ul><li>what? </li></ul>url: whats. homebuying .about.com
    • 189. <ul><li>what's this about? </li></ul><ul><li>people. real people... </li></ul>complicated
    • 190. <ul><li>what's this about? </li></ul><ul><li>people. real people... </li></ul>issues.
    • 191. <ul><li>what's this about? </li></ul><ul><li>people. real people... </li></ul>biology/psychology cultural anthropology
    • 192. <ul><li>usability </li></ul>dr. wu
    • 193. <ul><li>usability </li></ul>“ What information consumes is rather obvious: it consumes the attention of the recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it” – herb simon (nobel prize winner - economics & father of A.I.)
    • 194. <ul><li>usability </li></ul>“ the tyranny of choice” – edward tufte
    • 195. <ul><li>usability </li></ul>“ i can’t take this anymore!” – everybody else
    • 196. <ul><li>usability </li></ul>if i can’t ‘see’ it... i can’t use it
    • 197. <ul><li>usability </li></ul>font: uniform, 10-12, contrast typography: reading width, synopsis
    • 198. <ul><li>usability </li></ul>navigation 3,5,8 (7 +/- 2 menu elements) scan-ability 3,5,8 (dereases after 8-16)
    • 199. <ul><li>usability </li></ul>publishing, books, magazines
    • 200. <ul><li>“ ignore me. don’t read this” </li></ul>please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me
    • 201.  
    • 202. <ul><li>social networking culture </li></ul>flick’r share/tag/blog del.icio.us tag/share/blog
    • 203. <ul><li>social networking culture/brand </li></ul>about’ r
    • 204. <ul><li>social networking culture/brand </li></ul>a.bo.ut
    • 205. <ul><li>what’s your culture/brand? </li></ul>passionate people in the know talking to real people about things they want to know
    • 206. <ul><li>what's social networking about: </li></ul><ul><li>people. real people... </li></ul>
    • 207.  
    • 208. <ul><li>what's your experience about? </li></ul><ul><li>approachable. credible. </li></ul><ul><li>friendly ≠ reliable </li></ul>
    • 209. <ul><li>UX </li></ul>
    • 210. <ul><li>what's UX about? </li></ul><ul><li>people. real people... </li></ul>
    • 211. <ul><li>timeline: </li></ul><ul><li>human nature </li></ul>
    • 212. <ul><li>fear </li></ul><ul><li>stupidity </li></ul><ul><li>alone </li></ul><ul><li>overwhelmed </li></ul><ul><li>forgetfulness </li></ul>
    • 213. <ul><li>need to be safe </li></ul><ul><li>need to ‘not feel stupid’ </li></ul><ul><li>need love </li></ul><ul><li>need space </li></ul><ul><li>need reminders </li></ul>
    • 214. <ul><li>50 - 500 millisec. </li></ul>fear. suspicion. worry. first impressions
    • 215. <ul><li>need to be safe </li></ul><ul><li>need to ‘not feel stupid’ </li></ul><ul><li>need love </li></ul><ul><li>need space </li></ul><ul><li>need reminders </li></ul>
    • 216.  
    • 217.  
    • 218.  
    • 219.  
    • 220.  
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    • 222.  
    • 223.  
    • 224.  
    • 225.  
    • 226. <ul><li>1 - 2 sec. </li></ul>validate. orient. decisions... decisions...
    • 227. <ul><li>need to be safe </li></ul><ul><li>need to ‘not feel stupid’ </li></ul><ul><li>need love </li></ul><ul><li>need space </li></ul><ul><li>need reminders </li></ul>
    • 228.  
    • 229.  
    • 230.  
    • 231.  
    • 232.  
    • 233.  
    • 234.  
    • 235. <ul><li>2 - 5 sec. </li></ul>lost? or keep going...
    • 236.  
    • 237.  
    • 238. <ul><li>2 - 5 sec. </li></ul>advertising is our friend
    • 239. <ul><li>need to be safe </li></ul><ul><li>need to ‘not feel stupid’ </li></ul><ul><li>need love </li></ul><ul><li>need space </li></ul><ul><li>need reminders </li></ul>
    • 240.  
    • 241.  
    • 242.  
    • 243.  
    • 244.  
    • 245. <ul><li>6+ sec. </li></ul>engage, connect, save for later
    • 246. <ul><li>need to be safe </li></ul><ul><li>need to ‘not feel stupid’ </li></ul><ul><li>need love </li></ul><ul><li>need space </li></ul><ul><li>need reminders </li></ul>
    • 247.  
    • 248. <ul><li>article page </li></ul>
    • 249.  
    • 250.  
    • 251. <ul><li>clippings page (memory) </li></ul>
    • 252.  
    • 253.  
    • 254. <ul><li>so... </li></ul>
    • 255.  
    • 256.  
    • 257.  
    • 258.  
    • 259.  
    • 260.  
    • 261.  
    • 262.  
    • 263. x6 x6
    • 264. <ul><li>it’s always better to be </li></ul><ul><li>running towards something... </li></ul><ul><li>rather than running away. </li></ul>– ron woodall, ad guru/yoda
    • 265.  
    • 266.  
    • 267.  
    • 268. questions?
    • 269. thx :)

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