work/life: UX stream of consciousness

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A glimpse of the people, projects and ideas that have kept me inspired. It reads like a coffee table book—invite me for coffee and we can fill in the spaces :)

A glimpse of the people, projects and ideas that have kept me inspired. It reads like a coffee table book—invite me for coffee and we can fill in the spaces :)

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  • 1. look. there’s one now...
  • 2.  
  • 3.  
  • 4.  
  • 5. portfolio? alexbeim.markwallace samdallyn.julieyoo.pablomarques kayepuhlmann.fabiocosta markury.colleendecourcey andrewdaniel.markschulze
  • 6. portfolio? alexbeim .markwallace samdallyn.julieyoo.pablomarques kayepuhlmann.fabiocosta markury.colleendecourcey andrewdaniel.markschulze
  • 7.  
  • 8. portfolio? alexbeim .1+1
  • 9. portfolio? alexbeim . 1+1=3
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18. why? share a vision
  • 19. why? share your vision
  • 20. why? share your vision UX insights & strategy, team, possibilities
  • 21. disclaimer.
  • 22. thank you. you’ve been a wonderful audience
  • 23. how?
  • 24. how? blame the brazilians
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29.  
  • 30.  
  • 31.  
  • 32.  
  • 33.  
  • 34.  
  • 35. how? blame the brazilians blame stewart
  • 36.  
  • 37.  
  • 38.  
  • 39.  
  • 40.  
  • 41. who?
  • 42. who? person with a vision
  • 43. who? person with a vision connectedness
  • 44. who? person with a vision connectedness vs. disconnect
  • 45. who? person with a vision korean. acadian/cajun.aboriginal indian.latin american. european.
  • 46. who? person with a vision ice floes. sweat lodge. univ.stacks. 16th century paris deporting geese to oklahoma
  • 47. who? person with a vision soulcarving .snowboard.surf. rockclimbing. ocean diving/skydiving
  • 48. who? person with a vision marine biologist. geneticist. ad exec. new media consultant.
  • 49. who? person with a vision science.nature.tech.food.conv.
  • 50. who? person with a vision geeky.techie.foodie.
  • 51. who? person with a vision geeky.techie.foodie. observe.listen.learn.
  • 52. who? person with a vision geeky.techie.foodie. observe.listen.learn. be open
  • 53. how?
  • 54. how? teamwork
  • 55. how? teamwork respect.
  • 56. how? teamwork respect. what’s the matter?
  • 57. how? teamwork respect. what’s the matter ?
  • 58. how? teamwork respect. what’s the matter ? people want/need to matter
  • 59.  
  • 60.  
  • 61.  
  • 62.  
  • 63.  
  • 64. music? tomwaits.nickdrake.keithjarrett. explosionsinthesky.portland brokensocialscene.arcadefire. trespasserwilliam.stars.tgmt lalipuna.sigur ros.giaa
  • 65. music? tomwaits.nickdrake.keithjarrett. explosionsinthesky.portland brokensocialscene.arcadefire. trespasserwilliam .stars.tgmt lalipuna.sigur ros.giaa
  • 66.  
  • 67. healthy workplace?
  • 68. healthy workplace? guns don’t kill people
  • 69. healthy workplace? guns don’t kill people cubicles kill people
  • 70.  
  • 71.  
  • 72.  
  • 73.  
  • 74.  
  • 75.  
  • 76.  
  • 77.  
  • 78.  
  • 79.  
  • 80.  
  • 81.  
  • 82.  
  • 83.  
  • 84.  
  • 85.  
  • 86.  
  • 87.  
  • 88. how?
  • 89. how? teamwork insight.compassion.leadership.
  • 90. how? blast radius.organic.tribalDDB insight.compassion.leadership.
  • 91. how? blast radius.organic.tribalDDB creative director.
  • 92. how? blast radius.organic.tribalDDB creative director. UX.innovation
  • 93. how? blast radius.organic.tribalDDB creative director. UX.innovation AOL search & e.commerce
  • 94. how? blast radius.organic.tribalDDB EVP/SVP/VP/Sr.Directors CEO/COO/CCO/CTO Director, UE
  • 95. how? blast radius.organic.tribalDDB CD/ACD/AD/BA usability/IA/content/design 40/5
  • 96. what? team building/re.vitalizing respect.listen.empower.
  • 97. portfolio? alexbeim.markwallace samdallyn.julieyoo.pablomarques kayepuhlmann.fabiocosta markury.colleendecourcey andrewdaniel.markschulze
  • 98. portfolio? alexbeim.mark w allace samdallyn.julieyoo.pablomarques kayepuhlmann.fabi o costa markury.colleendecou r cey andrewdaniel.mar k schulze
  • 99. AOL search: 2004/2005/2006 e.commerce: shopping/travel portal/mobile/autos/video/kids
  • 100. search (culture)
  • 101.  
  • 102.  
  • 103.  
  • 104.  
  • 105.  
  • 106.  
  • 107.  
  • 108.  
  • 109.  
  • 110.  
  • 111.  
  • 112.  
  • 113.  
  • 114.  
  • 115.  
  • 116.  
  • 117. shopping (culture)
  • 118.  
  • 119.  
  • 120.  
  • 121.  
  • 122.  
  • 123.  
  • 124.  
  • 125.  
  • 126.  
  • 127.  
  • 128.  
  • 129.  
  • 130.  
  • 131.  
  • 132.  
  • 133.  
  • 134.  
  • 135.  
  • 136.  
  • 137.  
  • 138.  
  • 139.  
  • 140.  
  • 141. travel search (culture)
  • 142.  
  • 143.  
  • 144.  
  • 145.  
  • 146.  
  • 147.  
  • 148.  
  • 149.  
  • 150.  
  • 151.  
  • 152.  
  • 153.  
  • 154.  
  • 155.  
  • 156.  
  • 157. about (culture)
  • 158.
    • who?
    michael skoletsky Client Partner robert hartt Business Development robin forbes Client Director peter jin hong Group Creative Director
  • 159.
    • who’s honorary?
    wendy boswell Web Search, about.com guide reviews/recommendations
  • 160.  
  • 161.  
  • 162.
    • why? usability, UX
    ease of use, relevant, organized & accessible, cool features... worth checking out” “ – about.com & searchenginewatch.com, 2005
  • 163.
    • why? ad rev./financial success
    AOL gets highest conversion rates – beats out Google, MSN, and Yahoo” “ – DMN news, feb.2006
  • 164.
    • why? solutions/partnerships
    ...music to our ears” “ – Director, AOL Search
  • 165.
    • what?
  • 166.
    • what?
    clutter clean it up branding improve it navigation improve it relevancy improve it
  • 167.
    • what?
    every page is a front door
  • 168.
    • what?
    article page guide page
  • 169.
    • what?
    article page > tagging guide page > blog
  • 170.
    • what?
    article page > tagging guide page > blog clippings > memory
  • 171.
    • what?
    url: homebuying.about.com
  • 172.
    • what?
    questions. insights. approach.
  • 173.
    • what?
    2 sec. 34 years
  • 174.
    • what?
  • 175.
    • what?
  • 176.
    • what?
  • 177.
    • what?
    what’s ‘about’ about?
  • 178.
    • what?
    passionate people in the know talking to real people about things they want to know
  • 179.
    • what?
    passionate people in the know talking to real people about things they want to know
  • 180.
    • what?
    conversation
  • 181.
    • what?
    rules. expectations. language. conversation attraction. loyalty
  • 182.
    • what?
    rules. expectations. language. conversation attraction. loyalty
  • 183.
    • what?
    passionate people in the know talking to real people about things they want to know
  • 184.
    • what?
    what’s this about? people. real people.
  • 185.
    • what?
    what’s this about? me. about my life. my world.
  • 186.
    • what?
    what’s home buying about? what’s butter chicken about? what’s deporting geese about?
  • 187.
    • what?
    url: homebuying .about.com
  • 188.
    • what?
    url: whats. homebuying .about.com
  • 189.
    • what's this about?
    • people. real people...
    complicated
  • 190.
    • what's this about?
    • people. real people...
    issues.
  • 191.
    • what's this about?
    • people. real people...
    biology/psychology cultural anthropology
  • 192.
    • usability
    dr. wu
  • 193.
    • usability
    “ What information consumes is rather obvious: it consumes the attention of the recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it” – herb simon (nobel prize winner - economics & father of A.I.)
  • 194.
    • usability
    “ the tyranny of choice” – edward tufte
  • 195.
    • usability
    “ i can’t take this anymore!” – everybody else
  • 196.
    • usability
    if i can’t ‘see’ it... i can’t use it
  • 197.
    • usability
    font: uniform, 10-12, contrast typography: reading width, synopsis
  • 198.
    • usability
    navigation 3,5,8 (7 +/- 2 menu elements) scan-ability 3,5,8 (dereases after 8-16)
  • 199.
    • usability
    publishing, books, magazines
  • 200.
    • “ ignore me. don’t read this”
    please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me
  • 201.  
  • 202.
    • social networking culture
    flick’r share/tag/blog del.icio.us tag/share/blog
  • 203.
    • social networking culture/brand
    about’ r
  • 204.
    • social networking culture/brand
    a.bo.ut
  • 205.
    • what’s your culture/brand?
    passionate people in the know talking to real people about things they want to know
  • 206.
    • what's social networking about:
    • people. real people...
  • 207.  
  • 208.
    • what's your experience about?
    • approachable. credible.
    • friendly ≠ reliable
  • 209.
    • UX
  • 210.
    • what's UX about?
    • people. real people...
  • 211.
    • timeline:
    • human nature
  • 212.
    • fear
    • stupidity
    • alone
    • overwhelmed
    • forgetfulness
  • 213.
    • need to be safe
    • need to ‘not feel stupid’
    • need love
    • need space
    • need reminders
  • 214.
    • 50 - 500 millisec.
    fear. suspicion. worry. first impressions
  • 215.
    • need to be safe
    • need to ‘not feel stupid’
    • need love
    • need space
    • need reminders
  • 216.  
  • 217.  
  • 218.  
  • 219.  
  • 220.  
  • 221.  
  • 222.  
  • 223.  
  • 224.  
  • 225.  
  • 226.
    • 1 - 2 sec.
    validate. orient. decisions... decisions...
  • 227.
    • need to be safe
    • need to ‘not feel stupid’
    • need love
    • need space
    • need reminders
  • 228.  
  • 229.  
  • 230.  
  • 231.  
  • 232.  
  • 233.  
  • 234.  
  • 235.
    • 2 - 5 sec.
    lost? or keep going...
  • 236.  
  • 237.  
  • 238.
    • 2 - 5 sec.
    advertising is our friend
  • 239.
    • need to be safe
    • need to ‘not feel stupid’
    • need love
    • need space
    • need reminders
  • 240.  
  • 241.  
  • 242.  
  • 243.  
  • 244.  
  • 245.
    • 6+ sec.
    engage, connect, save for later
  • 246.
    • need to be safe
    • need to ‘not feel stupid’
    • need love
    • need space
    • need reminders
  • 247.  
  • 248.
    • article page
  • 249.  
  • 250.  
  • 251.
    • clippings page (memory)
  • 252.  
  • 253.  
  • 254.
    • so...
  • 255.  
  • 256.  
  • 257.  
  • 258.  
  • 259.  
  • 260.  
  • 261.  
  • 262.  
  • 263. x6 x6
  • 264.
    • it’s always better to be
    • running towards something...
    • rather than running away.
    – ron woodall, ad guru/yoda
  • 265.  
  • 266.  
  • 267.  
  • 268. questions?
  • 269. thx :)