Simple E-Mail Marketing for Business

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If you want to grow your business and make more money without working harder, email marketing needs to be the core of your business. It helps you convert site visitors that only visit once, and it helps you sell more products and services to your current customers. Here's how to get started.

Published in: Marketing, Business, Technology
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Simple E-Mail Marketing for Business

  1. 1. Simple E-Mail Marketing For Small Businesses
  2. 2. Introduction • E-mail marketing: – – – – Easy to use Cost-effective form of advertising Increases revenue, customers, brand recognition May produce up to $45 of revenue for every $1 spent
  3. 3. What is E-mail Marketing? • Similar to sending out snail mail • Connect with hundreds of people every day • Very cost-effective
  4. 4. What is E-mail Marketing? • Directly reach your potential customers • Very effective way for small businesses to market themselves
  5. 5. Types of E-mail Marketing • Direct e-mail > offers, deals, sales • Retention e-mailing > entertaining, engaging, informative content • Straight-up e-mail advertising > using content created by someone else
  6. 6. How Can E-Mail Marketing Benefit Your Small Business • Campaigns are very cost-effective • Targeted marketing • Allows for data tracking
  7. 7. How Can E-Mail Marketing Benefit Your Small Business • Can be automated • Tactics are super fast! • Can boost revenue
  8. 8. How to Run an E-Mail Marketing Campaign • 3 basics: – Creating a list of people willing to receive your message – Crafting that message – Creating a delivery system
  9. 9. How to Run an E-Mail Marketing Campaign • Getting started – Create an e-mail list > the heart of your marketing strategy – Create an e-mail signup sheet – Respect customer privacy > never send out spam!
  10. 10. How to Run an E-Mail Marketing Campaign • Getting started –Develop your campaign > quality content, appropriate amount –Carefully compose e-mails
  11. 11. How to Run an E-Mail Marketing Campaign • Tips for e-mails worth reading – Start with a new e-mail address – Pay attention to the subject line – Keep content short and to the point
  12. 12. How to Run an E-Mail Marketing Campaign • Tips for e-mails worth reading – Use a different e-mail for current customers – Test out your e-mails before you send them – Add disclaimer complying with the CAN-SPAM Act
  13. 13. How to Run an E-Mail Marketing Campaign • Broadcast messages – Sent to all customers at once – Recommendations, deals, promotions… • Pre-loaded follow up messages – Sent automatically at regular intervals – Plenty of content and ready to go Use both types for a quality e-mail marketing program
  14. 14. How to Run an E-Mail Marketing Campaign • Sending out your marketing e-mails – E-mails have a lifespan of about 3 days – Deal with opt-out requests > respect your client’s wishes
  15. 15. How to Run an E-Mail Marketing Campaign • Sending out your marketing e-mails – Bounced messages > collect them and update database – Follow-up e-mails > send enough, but not too much – Define your results
  16. 16. How to Run an E-Mail Marketing Campaign • Automated E-Mail Marketing Tools – Getresponse > $1 for 1-month trial period – Aweber > $1 for 1-month trial period – Constant Contact > full featured, low cost Beginners should consider TrafficWave Advanced users should consider AWeber
  17. 17. E-Mail Marketing Best Practices • Pay attention to your email’s preview • Keep your e-mails readable • Avoid spam > higher delivery rate
  18. 18. E-Mail Marketing Best Practices • Try personalizing your e-mails • Use an automated e-mail marketing tool • Make your e-mail content more personal
  19. 19. Sample List of E-Mail Marketing Topics • “Check Out Our Club All Week Risk Free” (gym) • “Four New Wines This Week Only” (wine shop) • “Buy 1 Get 1 Free Coffee All Week!” (coffee house)
  20. 20. Sample List of E-Mail Marketing Topics • “New Model Showcase” (RV Dealership Company) • “Dedicated Health Plans Available For All Families” (Health Care Insurance Company) • “Earn Energy Efficiency Tax Credits” (Window Company)
  21. 21. Conclusion • When well implemented, only few things can match the effectiveness of an e-mail marketing campaign • Your small business ABSOLUTELY should be using these strategies
  22. 22. Conclusion • Find your “marketing sweet spot” and enjoy • Don’t miss out on tons of revenue and customer interest!
  23. 23. Get Started Now Sign Up Today For Your Internet Marketing Newsletter: http://killermarketingarsenal.com
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