Business Communication: DriveEngagement with Mobility
Why mobile?Source: http://60secondmarketer.com/blog/2011/10/18/more-mobile-phones-than-toothbrushesThere are 6.8 billion p...
The Future:Mobility
Beyond the StrategyBusiness uses• Sales• InternalCommunications• CorporateCommunication• Employee Engagement• Customer Eng...
Medium• Learning• Training• Collaboration• Engagement
Input ContentMobile AppContent Delivered
User Experience1.Awareness2.Consideration3.Intent
1.Awareness2.Consideration3.Intent• Company Policies• Videos• Newsletter• Internal Communication• Social Media sharing
1.Awareness2.Consideration3.Intent• Allow users to participate• Send quizzes and surveys• Users subscribe to blogs,videos ...
1.Awareness2.Consideration3.Intent• Increase:• Productivity• Engagement hours• Revenue
Popular input content• Videos• Concise Text• PodcastsSource: May 2012 report from Nielsen
USER EXAMPLES
SalesSend via mobile:• New Product flyers• Just-in-time updates oncompetitionTRADITIONALMOBILESend via• New Product flyers...
Internal/Corporate CommunicationsTRADITIONALMOBILESend via mobile:• Policies/News• HR CommunicationSend via• Emails• Pamph...
www.dronamobile.comContactsales@dronamobile.com+91 022 6758 1740
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Increase Engagement using Mobile

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Increasing engagement hours amongst employees is challenging. Using mobile phones for engagement definitely increases total engagement hours.

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Increase Engagement using Mobile

  1. 1. Business Communication: DriveEngagement with Mobility
  2. 2. Why mobile?Source: http://60secondmarketer.com/blog/2011/10/18/more-mobile-phones-than-toothbrushesThere are 6.8 billion peopleon earth4billion people have mobilephones3.5billion own atoothbrush
  3. 3. The Future:Mobility
  4. 4. Beyond the StrategyBusiness uses• Sales• InternalCommunications• CorporateCommunication• Employee Engagement• Customer Engagement
  5. 5. Medium• Learning• Training• Collaboration• Engagement
  6. 6. Input ContentMobile AppContent Delivered
  7. 7. User Experience1.Awareness2.Consideration3.Intent
  8. 8. 1.Awareness2.Consideration3.Intent• Company Policies• Videos• Newsletter• Internal Communication• Social Media sharing
  9. 9. 1.Awareness2.Consideration3.Intent• Allow users to participate• Send quizzes and surveys• Users subscribe to blogs,videos etc
  10. 10. 1.Awareness2.Consideration3.Intent• Increase:• Productivity• Engagement hours• Revenue
  11. 11. Popular input content• Videos• Concise Text• PodcastsSource: May 2012 report from Nielsen
  12. 12. USER EXAMPLES
  13. 13. SalesSend via mobile:• New Product flyers• Just-in-time updates oncompetitionTRADITIONALMOBILESend via• New Product flyers (email)• Just-in-time updates oncompetition (sms or email)
  14. 14. Internal/Corporate CommunicationsTRADITIONALMOBILESend via mobile:• Policies/News• HR CommunicationSend via• Emails• Pamphlets, flyers etc
  15. 15. www.dronamobile.comContactsales@dronamobile.com+91 022 6758 1740

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