Best practises for engagement on mobile

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Engaging employee's is an essential practice for HR professionals. Using mobile phones as a tool of engagement is ideal with the workforce being dispersed. Read about the best practices of engaging …

Engaging employee's is an essential practice for HR professionals. Using mobile phones as a tool of engagement is ideal with the workforce being dispersed. Read about the best practices of engaging employees using mobile phones.

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  • 1. Deltecs confidential | www.dronamobile.comImplementation – Best Practiceswww.dronamobile.comUSED BY FORTUNE COMPANIES
  • 2. Deltecs confidential | www.dronamobile.comContents• Mobile Strategy for HR• Mobile Usage Patterns• Success of Mobile Strategy – factors• Content Strategy– Quantity, Mix, Employee Demographics, Scheduling• Tips for driving Content– Content, User• Summarywww.dronamobile.com
  • 3. Deltecs confidential | www.dronamobile.com– Make internal communication accessible onemployee’s mobile device• CEO video messages• Company news• Industry news– Send individualized recognition messages onemployee’s mobile device– Making Learning & Development contentavailable on-the-goMobile Strategy for HRwww.dronamobile.com
  • 4. Deltecs confidential | www.dronamobile.comInformation consumption on mobile on the rise, but habits need to be examinedMobile Usage Patternswww.dronamobile.com10minsMaximum attention span for a content/ eachinstance of the user interacting with the app
  • 5. Deltecs confidential | www.dronamobile.comInformation consumption on mobile on the rise, but habits need to be examinedMobile Usage Patternswww.dronamobile.com10minsMaximum attention span for a content/ eachinstance of the user interacting with the appMost effective contenttypes VIDEOAUDIOCONCISE TEXT (WITH IMAGES)
  • 6. Deltecs confidential | www.dronamobile.comInformation consumption on mobile on the rise, but habits need to be examinedMobile Usage Patternswww.dronamobile.com10minsMaximum attention span for a content/ eachinstance of the user interacting with the app30minsAn achievable target for engaging users onmobile/ tablet devicesMost effective contenttypes VIDEOAUDIOCONCISE TEXT (WITH IMAGES)
  • 7. Deltecs confidential | www.dronamobile.comMobile Content Consumption is a functionof:Success of mobile strategy - factorsQuality of contentRelevance of the content to an employeeTime of the day when the content is made availablewww.dronamobile.com
  • 8. Deltecs confidential | www.dronamobile.comPer User (content quantified in time)GOAL 30 min/ week26 hours/ yearAdd: (30% of above) 8 hours/ yearTOTAL 34 hours/ yearINVENTORY 75 hours of contentREQUIREDContent Strategy - QuantityUnique EngagementRepeat Usagewww.dronamobile.com
  • 9. Deltecs confidential | www.dronamobile.comContent Strategy - Mix50%20%15%15%Audio/ VideosRSS FeedsCompany & Industry NewsQuizzes & PollsBY SOURCE: SOFT SKILLS TRANING PEER CONTENT INTERNAL COMMUNICATION INDUSTRY NEWS MESSAGES FROM LEADERS ENFORCING CULTURE AND VALUESBY TYPE:www.dronamobile.com
  • 10. Deltecs confidential | www.dronamobile.comVideo Series of thought leaders (eg.Bizpunditz, TED), Businessdashboards, Industry news, FeedbacksContent Strategy – Employee DemographicsSENIORMANAGEMENTMIDDLEMANAGEMENTLeadership coaching videos, Soft skill trainingcontent, Industry news, Internalcommunication, Quizzes & PollsEXECUTIVESInternal communication, Soft & behavioralskills, Messages from leadership, Personalmanagement, Quizzes & pollswww.dronamobile.com
  • 11. Deltecs confidential | www.dronamobile.com• Make campaigns of contenton monthly basis based on:– Themes– Industry trends– Business requirements– Relevance of audience• Assign campaigns to groupof users & monitor on weeklybasisContent Strategy - Schedulingwww.dronamobile.comCAMPAIGNDAY 1 0800 HRS Content 1DAY 3 0800 HRS Content 2DAY 3 1600 HRS Content 3DAY 5 1200 HRS Content 4GROUPUSER 1USER 2USER 3ASSIGN TO
  • 12. Deltecs confidential | www.dronamobile.com– Group content in appropriate categories– Add meta tags to content to make itsearch friendly– Use data from analytics to fine-tunecontent strategy– Pushing content on a consistent basisincreases the chances of creating usagehabits• Have fixed time slots/ days of week to increasestickiness of user• Check usage statistics & determine mostaccessible time of the day for contentconsumptionwww.dronamobile.comTips for driving traffic - contentPUSH
  • 13. Deltecs confidential | www.dronamobile.comTips for driving traffic - userswww.dronamobile.com– Group users in clusters ofbands/domain/function andaddress the groups needs– Promote recommendations, likesand shares of content by theusers– Take frequent feedbacks fromusers – directly in the form ofpolls and surveys, and indirectlyin the form of user reports
  • 14. Deltecs confidential | www.dronamobile.com• To achieve a goal of 30+ engagement hours per user peryear, 75 hours of content inventory must be planned.• Content must be segregated into categories andaccording to sources• Users can be divided into groups• Campaigns must be created to push content on regularintervals• Pull of the content is equally important and can beachieved by careful meta tags to make content searchfriendlySummarywww.dronamobile.com
  • 15. Deltecs confidential | www.dronamobile.comContactsales@dronamobile.com+91 022 6758 1740www.dronamobile.com