Strategies for Search Engine Success Strategies for Search Engine Success Polysort LLC Angela Charles Why is my competitor’s site on the first page of Google, and how can we get our company’s site there?
World Internet Use -- Internet World Stats, Dec. 2008 Latin America Asia Europe North America 10.6% 28.6% 166.3 41.3% 17.2% 650.3 24.8% 48.5% 390.1 15.7% 73.1% 246.8 % of World Users Penetration Internet Users (millions)
Search Engine Optimization (SEO) is the method of improving a web site’s position in the earned results of search engines, by altering on-page and off-page elements to increase traffic click-thru and leads.
Improve position on earned results
On-page and off-page elements
Increase site traffic and leads
Earned Results Paid Listing 87% of commercial clicks take place on earned listings 85% of searchers say they ignore paid listings
Are Your Keywords Missing the Boat? The term that most machinery companies use to describe their products gets the fewest searches. Determining your company’s “Performance Keywords” requires Keyword Research 8,100 417,000 Injection machines 3,600 930,000 Injection molding machines 246,000 1.28 million Injection molding machine 1,600 26.4 million Injection press # Searches on Google per month # Results on Google Keyword
Use your site to educate and the search engines will reward you with good placement. Most-Valued Content Detailed product information, including technical specifications. -- GlobalSpec 2006 survey of industrial sector technical buyers, engineers
Some sites that perform well on search engines fail to convert the visitor to a serious lead because the site looks unprofessional or does a poor job of conveying the company’s value to the prospect.
“ Many websites are only doing a mediocre job of intriguing users and inviting returns to the websites. There are many reasons a user might not return, but for many it is simply the layout of the site.” -- BizReport, April 17, 2007