Music 2.0: Is MT9 or MXP4  going to replace MP3 as the digital music format in the future?
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Music 2.0: Is MT9 or MXP4 going to replace MP3 as the digital music format in the future?

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This is a presentation about the 2 alternative future digital music formats: MT9 and MXP4.

This is a presentation about the 2 alternative future digital music formats: MT9 and MXP4.

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  • Tell About two alternative digital music format in the future

Transcript

  • 1. MUSIC 2.0
  • 2. Is MT9 or MXP4 Going to Replace MP3 ?
  • 3. 20% 45% CD Sale 2007 Digital Music Sale
  • 4. C ost C onvenience Why consumers rather buying music online?
  • 5. Average player carried 1,770 songs
  • 6. I’m MPEG
  • 7.
    • Developed by Audizen and Korea’s ETRI, 2008
    • Candidate of new MPEG audio standard
    • 6 unmixed channels
      • Vocal, Piano, Guitar, Bass, Drum, Chorus
    • 6 volume control
    • Demo
  • 8. MULTIPLIED EXPERIENCE PLATFORM IN 4D
  • 9.
    • “ MXP4 transitions from one piece of music to another seamlessly. There’s no interruption in the transition. Music can now have element of surprise—different elements each time you listen to a song. I liken it to a live concert where each time a musician plays a song; it’s a little bit different.”
    • - Trish Thomson
    • CEO of Musinaut
  • 10.  
  • 11.
    • Higher sound quality
    • Listener and producers more controls over the song they own
    • More choice and facet of discovery to the listener
    MT9 / MXP4 MP3
    • “ Static”
    • Can only change Equalizer and Balance
    • WMA/AAC offer better sound quality or smaller file size, has eaten up MP3 market shares
  • 12. Digital Rights Management
  • 13. MT9 / MXP4 MP3
    • Large file size
      • MT9 (1 song=30MB)
      • MXT4 (1 “skin”=15MB)
    • Not well known
    • Market inertia to change (Dvorak’s keyboard)
    • Need industry leader support (Apple)
    • Smaller file size (5MB)
    • Maintain 76% market share
    • Most consumers are satisfied
  • 14. MT9 MXP4
    • “ R arely do I want music to change according to my mood. Just the opposite: I mostly listen to specific music to change my mood.”
    • -Joe Johnson
  • 15.
    • Only known to few Korean audiences
    • Audizen is selling selected album for $2/album
    • Samsung & LG are interest built MXP4 player in future mobile phones
    • Only known to some European Musicians and audiences
    • Offer Free professional-level MXP4Creator and MXP4 player to producers and consumers
    MT9 MXP4 Who is using MT9 / MXP4 ?
  • 16. Who is likely to use MT9 ?
  • 17. ANYONE ! Maybe And Who is likely to use MXP4 ?
  • 18. Not So Soon !
  • 19. Questions
    • Which of the following is not true about MXP4?
    • Developed by French company call Musinaut.
    • Allow users to embed graphic and artworks into the music file.
    • Allow musicians to record multiple version of a song in one file
    • Offer a smaller file size than MP3 at the same song quality. *
    • Currently, places no limit on how many “skins” or version of the song can be included in one file.
    • Which of the following is not a challenge that MT9 or MXP4 is facing when trying to replace MP3?
    • Market Inertia to change
    • Need music industry leaders’ support
    • Files can’t transfer and shared over the internet as easy as MP3
    • Both formats are only known to limited audiences.
    • Both formats have DRM that places restrictions on file sharing. *
  • 20.