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Music 2.0: Is MT9 or MXP4  going to replace MP3 as the digital music format in the future?
Music 2.0: Is MT9 or MXP4  going to replace MP3 as the digital music format in the future?
Music 2.0: Is MT9 or MXP4  going to replace MP3 as the digital music format in the future?
Music 2.0: Is MT9 or MXP4  going to replace MP3 as the digital music format in the future?
Music 2.0: Is MT9 or MXP4  going to replace MP3 as the digital music format in the future?
Music 2.0: Is MT9 or MXP4  going to replace MP3 as the digital music format in the future?
Music 2.0: Is MT9 or MXP4  going to replace MP3 as the digital music format in the future?
Music 2.0: Is MT9 or MXP4  going to replace MP3 as the digital music format in the future?
Music 2.0: Is MT9 or MXP4  going to replace MP3 as the digital music format in the future?
Music 2.0: Is MT9 or MXP4  going to replace MP3 as the digital music format in the future?
Music 2.0: Is MT9 or MXP4  going to replace MP3 as the digital music format in the future?
Music 2.0: Is MT9 or MXP4  going to replace MP3 as the digital music format in the future?
Music 2.0: Is MT9 or MXP4  going to replace MP3 as the digital music format in the future?
Music 2.0: Is MT9 or MXP4  going to replace MP3 as the digital music format in the future?
Music 2.0: Is MT9 or MXP4  going to replace MP3 as the digital music format in the future?
Music 2.0: Is MT9 or MXP4  going to replace MP3 as the digital music format in the future?
Music 2.0: Is MT9 or MXP4  going to replace MP3 as the digital music format in the future?
Music 2.0: Is MT9 or MXP4  going to replace MP3 as the digital music format in the future?
Music 2.0: Is MT9 or MXP4  going to replace MP3 as the digital music format in the future?
Music 2.0: Is MT9 or MXP4  going to replace MP3 as the digital music format in the future?
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Music 2.0: Is MT9 or MXP4 going to replace MP3 as the digital music format in the future?

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This is a presentation about the 2 alternative future digital music formats: MT9 and MXP4.

This is a presentation about the 2 alternative future digital music formats: MT9 and MXP4.

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  • Tell About two alternative digital music format in the future
  • Transcript

    • 1. MUSIC 2.0
    • 2. Is MT9 or MXP4 Going to Replace MP3 ?
    • 3. 20% 45% CD Sale 2007 Digital Music Sale
    • 4. C ost C onvenience Why consumers rather buying music online?
    • 5. Average player carried 1,770 songs
    • 6. I’m MPEG
    • 7.
      • Developed by Audizen and Korea’s ETRI, 2008
      • Candidate of new MPEG audio standard
      • 6 unmixed channels
        • Vocal, Piano, Guitar, Bass, Drum, Chorus
      • 6 volume control
      • Demo
    • 8. MULTIPLIED EXPERIENCE PLATFORM IN 4D
    • 9.
      • “ MXP4 transitions from one piece of music to another seamlessly. There’s no interruption in the transition. Music can now have element of surprise—different elements each time you listen to a song. I liken it to a live concert where each time a musician plays a song; it’s a little bit different.”
      • - Trish Thomson
      • CEO of Musinaut
    • 10.  
    • 11.
      • Higher sound quality
      • Listener and producers more controls over the song they own
      • More choice and facet of discovery to the listener
      MT9 / MXP4 MP3
      • “ Static”
      • Can only change Equalizer and Balance
      • WMA/AAC offer better sound quality or smaller file size, has eaten up MP3 market shares
    • 12. Digital Rights Management
    • 13. MT9 / MXP4 MP3
      • Large file size
        • MT9 (1 song=30MB)
        • MXT4 (1 “skin”=15MB)
      • Not well known
      • Market inertia to change (Dvorak’s keyboard)
      • Need industry leader support (Apple)
      • Smaller file size (5MB)
      • Maintain 76% market share
      • Most consumers are satisfied
    • 14. MT9 MXP4
      • “ R arely do I want music to change according to my mood. Just the opposite: I mostly listen to specific music to change my mood.”
      • -Joe Johnson
    • 15.
      • Only known to few Korean audiences
      • Audizen is selling selected album for $2/album
      • Samsung & LG are interest built MXP4 player in future mobile phones
      • Only known to some European Musicians and audiences
      • Offer Free professional-level MXP4Creator and MXP4 player to producers and consumers
      MT9 MXP4 Who is using MT9 / MXP4 ?
    • 16. Who is likely to use MT9 ?
    • 17. ANYONE ! Maybe And Who is likely to use MXP4 ?
    • 18. Not So Soon !
    • 19. Questions
      • Which of the following is not true about MXP4?
      • Developed by French company call Musinaut.
      • Allow users to embed graphic and artworks into the music file.
      • Allow musicians to record multiple version of a song in one file
      • Offer a smaller file size than MP3 at the same song quality. *
      • Currently, places no limit on how many “skins” or version of the song can be included in one file.
      • Which of the following is not a challenge that MT9 or MXP4 is facing when trying to replace MP3?
      • Market Inertia to change
      • Need music industry leaders’ support
      • Files can’t transfer and shared over the internet as easy as MP3
      • Both formats are only known to limited audiences.
      • Both formats have DRM that places restrictions on file sharing. *
    • 20.  

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