MUSIC 2.0

Is MT9 or MXP4 Going to Replace MP3 ?

20% 45% CD Sale 2007 Digital Music Sale

C ost C onvenience Why consumers rather buying music online?

Average player carried 1,770 songs

I’m MPEG

Developed by Audizen and Korea’s ETRI, 2008 Candidate of new MPEG audio standard 6 unmixed channels Vocal, Piano, Guitar, Bass, Drum, Chorus 6 volume control Demo

Developed by Audizen and Korea’s ETRI, 2008

Candidate of new MPEG audio standard

6 unmixed channels

Vocal, Piano, Guitar, Bass, Drum, Chorus

6 volume control

Demo

MULTIPLIED EXPERIENCE PLATFORM IN 4D

“ MXP4 transitions from one piece of music to another seamlessly. There’s no interruption in the transition. Music can now have element of surprise—different elements each time you listen to a song. I liken it to a live concert where each time a musician plays a song; it’s a little bit different.” - Trish Thomson CEO of Musinaut

“ MXP4 transitions from one piece of music to another seamlessly. There’s no interruption in the transition. Music can now have element of surprise—different elements each time you listen to a song. I liken it to a live concert where each time a musician plays a song; it’s a little bit different.”

- Trish Thomson

CEO of Musinaut

Higher sound quality Listener and producers more controls over the song they own More choice and facet of discovery to the listener MT9 / MXP4 MP3 “ Static” Can only change Equalizer and Balance WMA/AAC offer better sound quality or smaller file size, has eaten up MP3 market shares

Higher sound quality

Listener and producers more controls over the song they own

More choice and facet of discovery to the listener

“ Static”

Can only change Equalizer and Balance

WMA/AAC offer better sound quality or smaller file size, has eaten up MP3 market shares

Digital Rights Management

MT9 / MXP4 MP3 Large file size MT9 (1 song=30MB) MXT4 (1 “skin”=15MB) Not well known Market inertia to change (Dvorak’s keyboard) Need industry leader support (Apple) Smaller file size (5MB) Maintain 76% market share Most consumers are satisfied

Large file size

MT9 (1 song=30MB)

MXT4 (1 “skin”=15MB)

Not well known

Market inertia to change (Dvorak’s keyboard)

Need industry leader support (Apple)

Smaller file size (5MB)

Maintain 76% market share

Most consumers are satisfied

MT9 MXP4 “ R arely do I want music to change according to my mood. Just the opposite: I mostly listen to specific music to change my mood.” -Joe Johnson

“ R arely do I want music to change according to my mood. Just the opposite: I mostly listen to specific music to change my mood.”

-Joe Johnson

Only known to few Korean audiences Audizen is selling selected album for $2/album Samsung & LG are interest built MXP4 player in future mobile phones Only known to some European Musicians and audiences Offer Free professional-level MXP4Creator and MXP4 player to producers and consumers MT9 MXP4 Who is using MT9 / MXP4 ?

Only known to few Korean audiences

Audizen is selling selected album for $2/album

Samsung & LG are interest built MXP4 player in future mobile phones

Only known to some European Musicians and audiences

Offer Free professional-level MXP4Creator and MXP4 player to producers and consumers

Who is likely to use MT9 ?

ANYONE ! Maybe And Who is likely to use MXP4 ?

Not So Soon !

Questions Which of the following is not true about MXP4? Developed by French company call Musinaut. Allow users to embed graphic and artworks into the music file. Allow musicians to record multiple version of a song in one file Offer a smaller file size than MP3 at the same song quality. * Currently, places no limit on how many “skins” or version of the song can be included in one file. Which of the following is not a challenge that MT9 or MXP4 is facing when trying to replace MP3? Market Inertia to change Need music industry leaders’ support Files can’t transfer and shared over the internet as easy as MP3 Both formats are only known to limited audiences. Both formats have DRM that places restrictions on file sharing. *

Which of the following is not true about MXP4?

Developed by French company call Musinaut.

Allow users to embed graphic and artworks into the music file.

Allow musicians to record multiple version of a song in one file

Offer a smaller file size than MP3 at the same song quality. *

Currently, places no limit on how many “skins” or version of the song can be included in one file.

Which of the following is not a challenge that MT9 or MXP4 is facing when trying to replace MP3?

Market Inertia to change

Need music industry leaders’ support

Files can’t transfer and shared over the internet as easy as MP3

Both formats are only known to limited audiences.

Both formats have DRM that places restrictions on file sharing. *