Web 2.0 & Social Media Benchmark Study - June Release
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Web 2.0 & Social Media Benchmark Study - June Release

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Provides trend and market penetration data for Web 2.0 and Social Media Marketing strategies and best practices.

Provides trend and market penetration data for Web 2.0 and Social Media Marketing strategies and best practices.

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Web 2.0 & Social Media Benchmark Study - June Release Web 2.0 & Social Media Benchmark Study - June Release Presentation Transcript

  • Web 2.0 & Social Media Marketing Benchmark Study June, 2010 Release www.metricsboard.com
  • Study Methodology
    • The following research released by MetricsBoard gives you market penetration rates and trend data for Web 2.0 & Social Media Marketing strategies and best practice areas. The results are crowd generated and compiled from online participants who have taken our free Web 2.0 Marketing benchmark assessment through May, 2010.
    • Results reflect data entrees from more than 35 different countries, covering 14 different market segments and are crowd-verified using our automated online benchmark engine.
    • Our performance assessments instantly provide benchmarking results regarding a company’s relative maturity and performance level compared to others who have completed the same benchmark. Each assessment has been formulated using the latest best practice information from industry leading subject matter experts and from online polling data. The benchmark uses a series of yes/no questions with responses compared in real-time against our robust crowd populated database.
    • Using a proprietary algorithm and an automated benchmarking engine the results provide valuable comparative business information that can be used to help improve the performance of a company. Database integrity is monitored and verified using industry standards and is managed by a team of advisory experts to ensure statistically valid results.
    This document contains confidential and proprietary information and is the property of MetricsBoard, LLC. You are free to copy and use (in whole or in part) the charts and data in the results reports in order to promote your metrics to others in your company or for self-promotion as long as you reference the source of the data coming from MetricsBoard. Reproduction of our question structure, duplication of our benchmark methodology or other proprietary aspects is strictly prohibited. This document is provided for informational purposes only and the contents hereof are subject to change without notice. This document is not warranted to be error-free, nor subject to any other warranties or conditions, whether expressed orally or implied in law.
  • Web 2.0 and Social Media Benchmark Structure
    • 100 best practice questions
    • Covers 11 Web 2.0 and Social Media Marketing areas:
      • Blogosphere
      • Communities, Forums, Wikis, Message Boards
      • Public & Social Relations
      • eMarketing
      • Social Media
      • Multimedia Sharing
      • Reputation Management
      • Website
      • Virtual Worlds
      • Voice of The Customer
      • Socialization, Governance & Integration
  • Selective Web 2.0 Trend Data
    • Blogosphere
    • 57% of companies have a corporate blog
    • 26% of companies have more than one blog covering different topics and/or product lines
    • 39% of companies have a formalized content/editorial calendar they follow to preplan posts
    • 22% of companies actively monitor blogs/online conversations using tools like Backtype, Blogpulse and other blog tracking tools
    • User Communities and Forums
    • 30% of companies have set up their own corporate user community/forum
    • 39% of companies actively participate in external user communities, forums and wiki sites
    • Media Relations
    • 52% of companies distribute their press releases to the blog community
    • 43% of companies distribute press releases with RSS feed feature
    • 26% of companies provide Social Media sharing feature with press release
  • Selective Web 2.0 Trend Data, Cont’d
    • eMarketing and Search Engine Marketing
    • 52% of companies post (live/taped) Webcasts or Webinars to their Website
    • 30% of companies post Podcasts to their Website
    • 61% of companies use pay-per-click (PPC) search engine marketing programs
    • 74% of companies use email blast programs
    • 13% of companies are actively using mobile marketing
    • 39% of companies have a formalized lead nurturing program
    • Website Optimization
    • 78% of companies populate their Websites with SEO key words and long-tail phrases
    • 26% of companies have conducted A/B or multivariate testing on their Website
    • 48% of companies post new content to their Website at least once a week
    • 83% of companies post videos to their Website
    • 13% of companies have used an artificial intelligence (AI) feature and/or avatar to aid users
    • Social Media Marketing
    • 43% of companies have a formalized social media marketing plan
    • 52% of companies participate in more than two social media sites
    • 17% of companies have developed a customized program for their social media participation
    • 48% of companies have a published corporate social media policy governing employee participation
  • Selective Web 2.0 Trend Data, Cont’d
    • Multimedia Sharing
    • 65% of companies have posted a video to YouTube or other multimedia site
    • Reputation Management
    • 52% of companies use free monitoring tools like Technorati, Tweetbeeb and others to track online conversations/dialog
    • 22% of companies use paid alert tools like Trackur, Radian6 and others to track more detailed online information
    • 39% of companies have an assigned person that has daily responsibility to monitor online conversations and Website customer comments
    • Virtual Worlds
    • 9% of companies participate in online virtual worlds
    • Voice of the Customer
    • 52% of companies provide a way for users/customers to provide satisfaction feedback
    • 17% of companies monitor customer feedback sites like Getsatisfaction, Yelp and other sites
    • 35% of companies have an assigned person who monitors customer feedback on a daily basis
    • Governance, Integration and Measurement
    • 22% of companies have a formalized education program for employees to inform them on corporate Web 2.0 and Social Media marketing activities
    • 35% of companies follow a formalized quarterly process to evaluate metrics and goal obtainment
  • Free Online Performance Benchmarks
    • Benefit from the online crowd
    • Take a free performance benchmark
      • Learn from latest best practices
      • See how you compare to your competitors
      • Receive strategic recommendations
    • Automated: complete in 10 minutes
    • Privacy protected and no sales calls
    • Visit http://www.metricsboard.com
    • Blog: http://www.metricsboard.com/blog/
    Web 2.0 Marketing Corporate Communications B2B Sales IT Infrastructure Human Resources Procurement
  • MetricsBoard Partner Performance Network Be a Trusted Advisor Conduct Joint roadmap planning with your new customers to identify project needs and to give you visibility into future revenue streams Increase Your Sales & Exposure Increase traffic to your Website and improve your Google ranking by participating in our blog, newsletter, partner page and new business from our Partner Network Benefit from Attraction Marketing Use our Benchmarks to increase your prospecting success and provide a value-add for existing customers Gain valuable Insight Receive a copy of the results report so you can see your prospects/customers strengths and weaknesses Become a Partner Benefit from Free Benchmarks, co-branded interface and Partner Network Available Benchmarks: Web 2.0 Marketing – B2B Sales – IT – HR – Procurement – Corporate Communications 1 2 3 4 5
  • This document contains confidential and proprietary information and is the property of MetricsBoard, LLC. You are free to copy and use (in whole or in part) the charts and data in the results reports in order to promote your metrics to others in your company or for self-promotion as long as you reference the source of the data coming from MetricsBoard. Reproduction of our question structure, duplication of our benchmark methodology or other proprietary aspects is strictly prohibited. This document is provided for informational purposes only and the contents hereof are subject to change without notice. This document is not warranted to be error-free, nor subject to any other warranties or conditions, whether expressed orally or implied in law. www.metricsboard.com