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Marilynn Monroe China Exhibition_ProposalPresentation Transcript
Debut To China: ! Present to: Hollywood Museum
Presented by :!1Event Plan • Event Background • Event Objec<ve • Event Strategy • Event Outline • Event Rundown • Event Venue 2Exhibi0on Concept and Design • Exhibi<on Concept • Exhibi<on Layout • Illustra<ve Images 3IMC and PR Campaign • IMC Overview • Messaging and Posi<oning • Media Strategy • PR Execu<on 5• Timeline • Budget Rundown TimeLine and Budget Rundown 4Sponsor Strategy • Maximise Sponsorship • Iden<fy and pitch sponsors
As 2012 is the 50th anniversary of Marilyn Monroes passing away, Hollywood Museum hosted an unprecedented Marilyn Monroe exhibi<on, featuring some rare and never-‐seen-‐before memorabilia and personal items of the screen legend. Presented by :!An everlas<ng beauty, a symbol for sexiness and charm and a Hollywood legend from the classical era, Marilyn Monroe does not only belong to the American people, but also the world. People from all over the world deem her as one of the most beau<ful and inﬂuen<al ladies in history as she inspired so many people in the pursuit of beauty, fashion, dream and happiness.
Presented by :!Bring and share the stories and glories of the Hollywood icon Increase business and cultural understandings of Hollywood in China Inspire ar<s<c and fashion industry, enhance collabora<ons between Hollywood and China Bridge Hollywood and China in a lucra<ve and sustaining way
q China has very special cultural, poli0cal and ecnomic landscaes in many ways, it is essen0al to go local to do any business outreach in China. Presented by :!q Leverage the local resources -‐-‐ governmental, organiza<onal, cultural or business -‐-‐ to spread out the message, bring audiences and promote the events q Invite and connect with local celebri<es for greater buzzes and media exposures q Collaborate with local agencies and vendors to excute the event
Presented by :!q Create an upscale, innova0ve, ar0s0c and elegant atmosphere of the eshibi0on
Presented by :!Launch Ceremony Red Carpet Cocktail Party Two Weeks’ Exhibi0on Launch Ceremony Cocktail Party Two Weeks’ Exhibi0on Launch Ceremony Red Carpet Cocktail Party Two Weeks’ Exhibi0on
Presented by :! Ullens Center for Contemporary Art: Beijing The Ullens Center for Contemporary Art (UCCA) is a comprehensive, not-‐for-‐proﬁt art center serving a global Beijing public. Located at the heart of the 798 Art District, it was founded by collectors Guy and Myriam Ullens and opened in November 2007. Through a wide array of exhibi<ons and programs, UCCA promotes the development of the local ar<s<c environment, fosters interna<onal exchange, and showcases the latest in art, design, and other ﬁelds ADD：北京市朝阳区酒仙桥路4号798艺术区内
Presented by :!Iberia Center for Contemporary Art: BeijingLocated in the 798 Art Zone, Chaoyang District of Beijing, IberiaCenter covers an area of more than 4000 square meters. Itincorporates exposition area, film & video archive, médiathèque,visual studio, auditorium, library, Café & Restaurant and art store.Besides, around the area of 798 Art Zone therere also studios forChinese or international artists, in order to facilitate their workingprojects in Beijing.ADD：中国北京市朝 区酒仙桥路4号798艺术区E06
Presented by :!5 Exhibition Beijing: Beijing5 Exhibition Beijing is a large building integrated withvarious functions, such as exhibition, conference,business, banquet and entertainment. The Center willmainly be used for the exhibition and auction of high-end artwork, antiques, jewelries as well as other typesof conventions and forums.ADD：北京市朝 区光华路5号院世纪财富中心北座
Presented by :!Osage Gallery: ShanghaiOsage is an interdisciplinary platform devoted to the exhibitionand promotion of international and Asian contemporary visualarts, operating spaces in Hong Kong and offices in Beijing,Shanghai and Singapore. Osages spaces function synergisticallyto explore the diverse and complex artistic relationships betweenthe different regions of Asia, and beyond that, of the artisticrelationships between Asia and other. Osage provides an valuableplatform for working with artists based parts of the world..ADD:上海奥沙艺术空间 虹口区多伦路93号
Presented by :!Wu JiaoChang Pres0gious Space: Shanghai A trading environment for high-‐valued artwork necessitates both reﬁned space and superior service. However, before there can be reﬁned space, there must be ﬂawless planning, and professional management. Wu Jiao Chang 800 Art Space is the ﬁrst interna<onal group in Shanghai to specialize in art management. Pioneered the concept of opera<ng an art gallery in the manner of a shopping mall, and having established the very ﬁnest art space. ADD：上海市国顺东路800号东楼
Presented by :!Hong Kong Conven0on & Exhibi0on Center: Hong Kong located on the magniﬁcent and renowned Victoria Harbour, HKCEC is among the best exhibi<on and conven<on centers globally, renowned for excellence and hos<ng the world’s greatest events while enhancing Hong Kong’s interna<onal image. ADD：中国香港湾仔博览道一号
Presented by :!6:00pm(PreviousDay)10:00am-11:30amProduc<on/stage setup Representa0ves from HCC deliver a speech MC deliver opening speech Local Chinese representa0ves deliver a speech Final produc<on/stage setup and check 11:30am-2:00pm5:30pm6:30pm6:30pm-7:30pm7:30pm-7:40pm7:40pm-7:50pm7:50pm-8:00pm8:00pm-8:10pm8:10pm8:10pm-10:00pm
q For half a century Marilyn Monroe is thesynonyms for feminine beauty andcharm.q Why Marilyn Monroe is so special?What is the origin and element of hercharisma?q This is something intrigues everyone andis an eternal subject of human being.q The exhibition will unveil all the enigmasbehind-the-scene and bring a true,authentic Marilyn Monroe to theChinese audiences.q The exhibition will be specially designedto restore the real scenes and representthe vogues of Monroes time to createan engaging and storytellingexperience for the audiences.
Bird’s Eye View
Presented by :!Adver0sing Public & Media Rela0ons Online & Social Media Social Media: Weibo, Youku, Tudou … eMail blast Tianya, Baidu, Sina, Tencent, Sohu … Billboard TV Commercial Print Ad In-‐advance Newsleer Target Audience Key Messages Media Pitch & Invita0on
Presented by :!Adver0sing Print Ad TV Commercial Billboard
Presented by :!Online & Social Media Social Media: Weibo, Youku, Tudou … eMail blast Tianya, Baidu, Sina, Tencent, Sohu …
Presented by :!
Presented by :!Set diﬀerent levels to maximise sponsorship MEDIA SPONSOR GIFT SPONSOR EVENT EXCLUSIVE SPONSOR VENUE SPONSOR PREMIUM SPONSOR PLATINUM SPONSOR
Presented by :!
Presented by :!August, 20 Contract singed, event plan conﬁrmed September, 5 Event Coordina<on with China partners, everything conﬁrmed September, 25 IMC compaign kick oﬀ and pre-‐event coordina<on done October, 5 Exhibi<on items prepared and ready to go September, 13 Celebri<es pitched and responded with intent to go or not August, 27-‐30 Sponsor iden<ﬁed and ﬁrst round negocia<on done