Twitter: part 1 - Getting the Bird - some stats
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Twitter: part 1 - Getting the Bird - some stats

  • 770 views
Uploaded on

Twitter background in relation to social mediaa nd some social media and Twitter statistics. Part 1 of 3

Twitter background in relation to social mediaa nd some social media and Twitter statistics. Part 1 of 3

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
770
On Slideshare
767
From Embeds
3
Number of Embeds
2

Actions

Shares
Downloads
4
Comments
0
Likes
0

Embeds 3

http://www.linkedin.com 2
https://www.linkedin.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Jim Symcox Getting the Bird
  • 2. What we’ll cover…
    • A few facts
    • Why use Twitter
    • Twitter best practise
    • How to use Twitter
    • Tools to make it easier
    • Questions
    Jim Symcox
  • 3. There are no Twitter experts! Source: 2011 Social Media Marketing Report -Social Media Examiner
  • 4. Twitter – the organisation
    • 21st March 2006
    • 400 employees
    • 2010 50,000,000 per day
    • 2011 140,000,000 per day
    • 11 th March 2011 - 177 million tweets
    • 500,000 accounts
    • 182% Increase in mobile over 12 months
    Jim Symcox
  • 5. Jim Symcox
  • 6. Twitter has changed Jim Symcox
    • 22.5% accounted for 90% of tweets
    • 80.6% made less than 500 tweets
    Source: Sysomos 33% 82% 44% 73% 31% 63.3% 22% 45% 2009 2010 Twitter users using own name Provide location information Provide a biography Provide a web site address
  • 7. Social media benefits Source: 2011 Social Media Marketing Report -Social Media Examiner
  • 8. Use Twitter to…
    • Get new customers
    • Keep in touch
    • Check competitors
    • Offers and sales
    • Referrals
    • Research
  • 9. What’s been said…
    • “ we soon learned that the most beneficial thing about Twitter is not what you can tweet, but who you can follow …
    Jim Symcox … our revenues have increased thanks to some priceless information tweeted by some of our new ‘friends’…”.
  • 10. What happens with Twitter 36% check Twitter at least once a day 21% never check for Tweets 55% share links to news stories 54% post general observations 53% Re-tweet other users 52% send direct messages 40% share photos 28% share videos 24% Tweet their location 37% brand followers: more likely to purchase 33% brand followers: more likely to recommend brand
  • 11. 36% check Twitter at least once a day 21% never check for Tweets 72% post personal updates 62% post work-related updates 55% share links to news stories 54% post general observations 53% Retweet other users 52% send direct messages 40% share photos 28% share videos 24% Tweet their location 37% brand followers: more likely to purchase 33% brand followers: more likely to recommend a brand
  • 12. Before you start…
    • Are my customers on Twitter?
    • Do I feel comfortable using Twitter?
  • 13.
    • Legal approval needed
    • Broadcast
    • SALES!
    • Disguised tweets
    • Paying for followers
    • Don’t respond to DMs
    • follower quantity is vital
    Don’t Tweet if …
  • 14. Twitter is not Superman
    • Part of your social media strategy
    • Used to engage
    • Helps content redistribution
  • 15.  
  • 16. Businesses are missing this point
  • 17.  
  • 18. Any Questions on Twitter or Social Media Jim Symcox Ring Jim Symcox on 07963768114 Email me at [email_address] Skype me at marketingmagic Tweet me @jimsymcox