Twitter: part 1 - Getting the Bird - some stats

825 views

Published on

Twitter background in relation to social mediaa nd some social media and Twitter statistics. Part 1 of 3

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
825
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Twitter: part 1 - Getting the Bird - some stats

  1. 1. Jim Symcox Getting the Bird
  2. 2. What we’ll cover… <ul><li>A few facts </li></ul><ul><li>Why use Twitter </li></ul><ul><li>Twitter best practise </li></ul><ul><li>How to use Twitter </li></ul><ul><li>Tools to make it easier </li></ul><ul><li>Questions </li></ul>Jim Symcox
  3. 3. There are no Twitter experts! Source: 2011 Social Media Marketing Report -Social Media Examiner
  4. 4. Twitter – the organisation <ul><li>21st March 2006 </li></ul><ul><li>400 employees </li></ul><ul><li>2010 50,000,000 per day </li></ul><ul><li>2011 140,000,000 per day </li></ul><ul><li>11 th March 2011 - 177 million tweets </li></ul><ul><li>500,000 accounts </li></ul><ul><li>182% Increase in mobile over 12 months </li></ul>Jim Symcox
  5. 5. Jim Symcox
  6. 6. Twitter has changed Jim Symcox <ul><li>22.5% accounted for 90% of tweets </li></ul><ul><li>80.6% made less than 500 tweets </li></ul>Source: Sysomos 33% 82% 44% 73% 31% 63.3% 22% 45% 2009 2010 Twitter users using own name Provide location information Provide a biography Provide a web site address
  7. 7. Social media benefits Source: 2011 Social Media Marketing Report -Social Media Examiner
  8. 8. Use Twitter to… <ul><li>Get new customers </li></ul><ul><li>Keep in touch </li></ul><ul><li>Check competitors </li></ul><ul><li>Offers and sales </li></ul><ul><li>Referrals </li></ul><ul><li>Research </li></ul>
  9. 9. What’s been said… <ul><li>“ we soon learned that the most beneficial thing about Twitter is not what you can tweet, but who you can follow … </li></ul>Jim Symcox … our revenues have increased thanks to some priceless information tweeted by some of our new ‘friends’…”.
  10. 10. What happens with Twitter 36% check Twitter at least once a day 21% never check for Tweets 55% share links to news stories 54% post general observations 53% Re-tweet other users 52% send direct messages 40% share photos 28% share videos 24% Tweet their location 37% brand followers: more likely to purchase 33% brand followers: more likely to recommend brand
  11. 11. 36% check Twitter at least once a day 21% never check for Tweets 72% post personal updates 62% post work-related updates 55% share links to news stories 54% post general observations 53% Retweet other users 52% send direct messages 40% share photos 28% share videos 24% Tweet their location 37% brand followers: more likely to purchase 33% brand followers: more likely to recommend a brand
  12. 12. Before you start… <ul><li>Are my customers on Twitter? </li></ul><ul><li>Do I feel comfortable using Twitter? </li></ul>
  13. 13. <ul><li>Legal approval needed </li></ul><ul><li>Broadcast </li></ul><ul><li>SALES! </li></ul><ul><li>Disguised tweets </li></ul><ul><li>Paying for followers </li></ul><ul><li>Don’t respond to DMs </li></ul><ul><li>follower quantity is vital </li></ul>Don’t Tweet if …
  14. 14. Twitter is not Superman <ul><li>Part of your social media strategy </li></ul><ul><li>Used to engage </li></ul><ul><li>Helps content redistribution </li></ul>
  15. 16. Businesses are missing this point
  16. 18. Any Questions on Twitter or Social Media Jim Symcox Ring Jim Symcox on 07963768114 Email me at [email_address] Skype me at marketingmagic Tweet me @jimsymcox

×