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Tucumcari Main Street Master Plan Charrette Presentation

Tucumcari Main Street Master Plan Charrette Presentation

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Final Charrette Presentation Final Charrette Presentation Presentation Transcript

  • Tucumcari Main Street Community Planning Charrette
  • How do we encourage in-fill and redevelopment by the private sector, and public infrastructure improvements in a manner that preserves Tucumcari’s unique history and character?
  • Design Promotion MAIN STREET MAIN STREET 4-POINT APPROACH Organization Economic Restructuring
    • Accommodate pedestrians, as well as cars
    • Serve the residents, as well as tourists
    • Seek public / private partnerships
    • Identify systematic improvements and identify funding sources
    • Focus on catalytic projects that will jump start redevelopment efforts and build upon that momentum
    What are the guiding principles for the redevelopment of Downtown Tucumcari?
  • MASTER PLAN PROCESS
    • 1. Research / Data
      • Walking Tour
      • Public Meeting
      • Interviews
      • Questionnaires
    • 2. Analysis
      • Building Conditions
      • Land Use
      • Opportunities and Constraints
    • 3. Design / Plan Development
      • Planning Charrette
    • 4. Action Agenda
      • Final Plan
  • CHARRETTE PROCESS
  • CHARRETTE PROCESS
  • MARKET ANALYSIS: OVERVIEW
    • Tucumcari’s has been population dropping: 5,268 (-12.0%) over a long period, but has now stabilized.
    • Las Vegas (-5.1%), Clovis (-1.0%), Lubbock (+10.5%), Amarillo (+7.8%), Trinidad (+.05%)
    • Medium age: 39.4 (slightly older)
    • Medium income: $26,700 (lower)
    • Education: 69% high school; 13% college (lower)
    • Medium house: $73,000 (lower)
    • Employment: government, hospitality, retail
    • Route 66 (historic)
    • I-40
    • New energy economy
  • LITTLE TOWNS, BIG IDEAS
    • 50 cities less than 10,000 (UNC)
    • Strategic assets
      • Recreational/retirement
      • Natural resources
      • Historic downtown/culture/heritage
      • College campus/interstate highway
    • Strategic lessons:
      • Leadership, entrepreneurship, philanthropy
      • Proactive, future-oriented (where puck is going)
      • Capitalize on community’s competitive advantages
      • Driven by broadly-held local vision
      • Innovative local governance, partnerships & orgs
      • Celebrate short-term success
      • Comprehensive package of strategies and tools
  • COMPETITIVE ANALYSIS APPROACH
    • Acoma Sky City
    • Albuquerque casinos
    • Laguna Route 66
    • Navajo Fire Rock
    • Reinventing themselves; can’t carry out business as usual
    • Who is Tucumcari’s
    • immediate competition?
  • SANTA ROSA, NEW MEXICO
    • Half the size of Tucumcari
    • New infrastructure
    • New convention center
    • New hospital
    • New assisted living
    • Revitalized downtown
      • Curb appeal
      • Courthouse and gazebo
      • Façade squad
    • New visitors center
    • Natural lake branding and park system integration
  • OPPORTUNITIES – DOWNTOWN CORE
    • Depot District
    • Main Street
    • Vacant Land and Buildings
    • Character Defining Elements
  • CHARACTER DEFINING ELEMENTS We also look for character defining elements – signs, building types, landscape, etc.
  • We recognize that one way a district’s character is perceived is from the public space of its streets; noticing the sidewalks and connections, building setbacks, massing, parking areas, etc.
  • LAND USE
  • FIGURE / GROUND
  • OPPORTUNITIES AND CONSTRAINTS
  • OPPORTUNITIES – DEPOT DISTRICT
  • DEPOT DISTRICT
  • DEPOT DISTRICT
    • On track: train depot into train museum
    • Ties to Tucumcari’s origin
    • Train buffs (substantial market/easy to target)
    • Contemporary, hands-on, multimedia
    • Past (rich past)
    • Present (Union Pacific)
    • Future (keeping content alive)
    • Provides common theme for development of the rest of Depot District
    NM RAILROAD & TRANSPORTATION MUSEUM
  • ADD SKETCH EXISTING VIEW TO DEPOT DISTRICT
  • GATEWAY TO DEPOT DISTRICT
  • 113-117 S. SECOND ST.
  • 113-117 S. SECOND ST.
  • 115-125 E. MAIN STREET
  • 115-125 E. MAIN STREET
  • GATEWAYS
  • WAYFINDING PROGRAM
  • SANDS DORSEY - OVERVIEW
    • Reviewed all reports – Money well spent
    • Need to act quickly
    • Need to explore all options
    • Need to get real bids – Lock in the $’s
    • Northern 1/3 of the building is in the best condition
  • SANDS DORSEY - OPTIONS
    • Demolition – Clean Site
    • Save Northern 1/3 of the building with brick arch/entry
    • Save Northern 1/3 of the building and the Second Street façade
    • Save the entire building
  • SANDS DORSEY – Next Steps
    • City needs to contract with a New Mexico Registered Professional Engineer
    • Engineer will prepare a detailed scope of work for the 4 options above
    • Engineer will pre-select 3 qualified demolition firms
    • Obtain bids – valid for 18 months – for all 4 options
    • Make a decision
  • ORGANIZATION
    • Active Tucumcari Main Street (not all communities do)
    • Four committees
      • Organization
      • Design
      • Economic Positioning
      • Promotion
    • Micro-loan program
    • Main Street Master Plan
    • Depot District
    • Working with City, County, ED, Chamber & SBDC
  • PROMOTION
    • Tucumcari. Tonight. (great for overnight)
    • Need brand that reflects revitalization and attitude of “renewed” Tucumcari
    • Deliver on the promise (exceed expectations)
    • Consistent marketing with compelling message
    • Cooperative marketing for downtown
    • Wayfinding from I-40 and historic Route 66
    • Events to bring more people downtown
    • Capitalize on catalytic projects (Depot District)
  • COMPELLING MARKETING?
  • BETTER?
  • ECONOMIC POSITIONING
    • Tucumcari Main Street has an economic positioning committee
    • Working closely with City, County, Economic Development, Chamber and SBDC
    • Recruitment, expansion and retention, start-up
    • 3 rd Bedroom
    • Need better opportunity screening process
    • Educate various staffs to properly direct leads
    • Update websites and develop ED brochures
    • Continue to refine collaboration
  • BUSINESS DEVELOPMENT
    • Public/Private Partnerships
    • EDA – Economic Development Administration
    • USDA Rural Development
    • Smart Money
    • JTIP – Job Training Incentive Training Program
    • New Market Tax Credit
    • IRB – Industrial Revenue Bond
    • SBA 504
    • SBA 7-A
    • Micro-loans
    • Tax Credits
    • SBDC – Small Business Development Center
  • FINANCING STRATEGIES
    • Public/Private Partnership Investments in Catalytic Projects
    • Investment Group for Downtown Real Estate Projects
    • “ Bootstrap” Investment Campaign
  • MUNICIPAL FINANCE PROGRAMS
    • LEDA – Local Economic Development Act
    • MRA – Metropolitan Redevelopment Area
    • SAD – Special Assessment District
    • GRT – Gross Receipts Tax Increment Financing
    • Bonds – Revenue/General Obligation
    • CDBG – Community Development Block Grants
    • Brownfield Funding
  • NEXT STEPS
    • Complete Master Plan
    • Present to City Commission
    • Detailed Design for the Depot District
      • Infrastructure
      • Land Planning
      • Landscape
      • Architecture
  • THANKS FOR PARTICIPATING!!