Final Charrette Presentation

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Tucumcari Main Street Master Plan Charrette Presentation

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Final Charrette Presentation

  1. 1. Tucumcari Main Street Community Planning Charrette
  2. 2. How do we encourage in-fill and redevelopment by the private sector, and public infrastructure improvements in a manner that preserves Tucumcari’s unique history and character?
  3. 3. Design Promotion MAIN STREET MAIN STREET 4-POINT APPROACH Organization Economic Restructuring
  4. 4. <ul><li>Accommodate pedestrians, as well as cars </li></ul><ul><li>Serve the residents, as well as tourists </li></ul><ul><li>Seek public / private partnerships </li></ul><ul><li>Identify systematic improvements and identify funding sources </li></ul><ul><li>Focus on catalytic projects that will jump start redevelopment efforts and build upon that momentum </li></ul>What are the guiding principles for the redevelopment of Downtown Tucumcari?
  5. 5. MASTER PLAN PROCESS <ul><li>1. Research / Data </li></ul><ul><ul><li>Walking Tour </li></ul></ul><ul><ul><li>Public Meeting </li></ul></ul><ul><ul><li>Interviews </li></ul></ul><ul><ul><li>Questionnaires </li></ul></ul><ul><li>2. Analysis </li></ul><ul><ul><li>Building Conditions </li></ul></ul><ul><ul><li>Land Use </li></ul></ul><ul><ul><li>Opportunities and Constraints </li></ul></ul><ul><li>3. Design / Plan Development </li></ul><ul><ul><li>Planning Charrette </li></ul></ul><ul><li>4. Action Agenda </li></ul><ul><ul><li>Final Plan </li></ul></ul>
  6. 6. CHARRETTE PROCESS
  7. 7. CHARRETTE PROCESS
  8. 8. MARKET ANALYSIS: OVERVIEW <ul><li>Tucumcari’s has been population dropping: 5,268 (-12.0%) over a long period, but has now stabilized. </li></ul><ul><li>Las Vegas (-5.1%), Clovis (-1.0%), Lubbock (+10.5%), Amarillo (+7.8%), Trinidad (+.05%) </li></ul><ul><li>Medium age: 39.4 (slightly older) </li></ul><ul><li>Medium income: $26,700 (lower) </li></ul><ul><li>Education: 69% high school; 13% college (lower) </li></ul><ul><li>Medium house: $73,000 (lower) </li></ul><ul><li>Employment: government, hospitality, retail </li></ul><ul><li>Route 66 (historic) </li></ul><ul><li>I-40 </li></ul><ul><li>New energy economy </li></ul>
  9. 9. LITTLE TOWNS, BIG IDEAS <ul><li>50 cities less than 10,000 (UNC) </li></ul><ul><li>Strategic assets </li></ul><ul><ul><li>Recreational/retirement </li></ul></ul><ul><ul><li>Natural resources </li></ul></ul><ul><ul><li>Historic downtown/culture/heritage </li></ul></ul><ul><ul><li>College campus/interstate highway </li></ul></ul><ul><li>Strategic lessons: </li></ul><ul><ul><li>Leadership, entrepreneurship, philanthropy </li></ul></ul><ul><ul><li>Proactive, future-oriented (where puck is going) </li></ul></ul><ul><ul><li>Capitalize on community’s competitive advantages </li></ul></ul><ul><ul><li>Driven by broadly-held local vision </li></ul></ul><ul><ul><li>Innovative local governance, partnerships & orgs </li></ul></ul><ul><ul><li>Celebrate short-term success </li></ul></ul><ul><ul><li>Comprehensive package of strategies and tools </li></ul></ul>
  10. 10. COMPETITIVE ANALYSIS APPROACH <ul><li>Acoma Sky City </li></ul><ul><li>Albuquerque casinos </li></ul><ul><li>Laguna Route 66 </li></ul><ul><li>Navajo Fire Rock </li></ul><ul><li>Reinventing themselves; can’t carry out business as usual </li></ul><ul><li>Who is Tucumcari’s </li></ul><ul><li>immediate competition? </li></ul>
  11. 11. SANTA ROSA, NEW MEXICO <ul><li>Half the size of Tucumcari </li></ul><ul><li>New infrastructure </li></ul><ul><li>New convention center </li></ul><ul><li>New hospital </li></ul><ul><li>New assisted living </li></ul><ul><li>Revitalized downtown </li></ul><ul><ul><li>Curb appeal </li></ul></ul><ul><ul><li>Courthouse and gazebo </li></ul></ul><ul><ul><li>Façade squad </li></ul></ul><ul><li>New visitors center </li></ul><ul><li>Natural lake branding and park system integration </li></ul>
  12. 12. OPPORTUNITIES – DOWNTOWN CORE <ul><li>Depot District </li></ul><ul><li>Main Street </li></ul><ul><li>Vacant Land and Buildings </li></ul><ul><li>Character Defining Elements </li></ul>
  13. 13. CHARACTER DEFINING ELEMENTS We also look for character defining elements – signs, building types, landscape, etc.
  14. 14. We recognize that one way a district’s character is perceived is from the public space of its streets; noticing the sidewalks and connections, building setbacks, massing, parking areas, etc.
  15. 15. LAND USE
  16. 16. FIGURE / GROUND
  17. 17. OPPORTUNITIES AND CONSTRAINTS
  18. 18. OPPORTUNITIES – DEPOT DISTRICT
  19. 19. DEPOT DISTRICT
  20. 20. DEPOT DISTRICT
  21. 21. <ul><li>On track: train depot into train museum </li></ul><ul><li>Ties to Tucumcari’s origin </li></ul><ul><li>Train buffs (substantial market/easy to target) </li></ul><ul><li>Contemporary, hands-on, multimedia </li></ul><ul><li>Past (rich past) </li></ul><ul><li>Present (Union Pacific) </li></ul><ul><li>Future (keeping content alive) </li></ul><ul><li>Provides common theme for development of the rest of Depot District </li></ul>NM RAILROAD & TRANSPORTATION MUSEUM
  22. 22. ADD SKETCH EXISTING VIEW TO DEPOT DISTRICT
  23. 23. GATEWAY TO DEPOT DISTRICT
  24. 24. 113-117 S. SECOND ST.
  25. 25. 113-117 S. SECOND ST.
  26. 26. 115-125 E. MAIN STREET
  27. 27. 115-125 E. MAIN STREET
  28. 28. GATEWAYS
  29. 29. WAYFINDING PROGRAM
  30. 30. SANDS DORSEY - OVERVIEW <ul><li>Reviewed all reports – Money well spent </li></ul><ul><li>Need to act quickly </li></ul><ul><li>Need to explore all options </li></ul><ul><li>Need to get real bids – Lock in the $’s </li></ul><ul><li>Northern 1/3 of the building is in the best condition </li></ul>
  31. 31. SANDS DORSEY - OPTIONS <ul><li>Demolition – Clean Site </li></ul><ul><li>Save Northern 1/3 of the building with brick arch/entry </li></ul><ul><li>Save Northern 1/3 of the building and the Second Street façade </li></ul><ul><li>Save the entire building </li></ul>
  32. 32. SANDS DORSEY – Next Steps <ul><li>City needs to contract with a New Mexico Registered Professional Engineer </li></ul><ul><li>Engineer will prepare a detailed scope of work for the 4 options above </li></ul><ul><li>Engineer will pre-select 3 qualified demolition firms </li></ul><ul><li>Obtain bids – valid for 18 months – for all 4 options </li></ul><ul><li>Make a decision </li></ul>
  33. 33. ORGANIZATION <ul><li>Active Tucumcari Main Street (not all communities do) </li></ul><ul><li>Four committees </li></ul><ul><ul><li>Organization </li></ul></ul><ul><ul><li>Design </li></ul></ul><ul><ul><li>Economic Positioning </li></ul></ul><ul><ul><li>Promotion </li></ul></ul><ul><li>Micro-loan program </li></ul><ul><li>Main Street Master Plan </li></ul><ul><li>Depot District </li></ul><ul><li>Working with City, County, ED, Chamber & SBDC </li></ul>
  34. 34. PROMOTION <ul><li>Tucumcari. Tonight. (great for overnight) </li></ul><ul><li>Need brand that reflects revitalization and attitude of “renewed” Tucumcari </li></ul><ul><li>Deliver on the promise (exceed expectations) </li></ul><ul><li>Consistent marketing with compelling message </li></ul><ul><li>Cooperative marketing for downtown </li></ul><ul><li>Wayfinding from I-40 and historic Route 66 </li></ul><ul><li>Events to bring more people downtown </li></ul><ul><li>Capitalize on catalytic projects (Depot District) </li></ul>
  35. 35. COMPELLING MARKETING?
  36. 36. BETTER?
  37. 37. ECONOMIC POSITIONING <ul><li>Tucumcari Main Street has an economic positioning committee </li></ul><ul><li>Working closely with City, County, Economic Development, Chamber and SBDC </li></ul><ul><li>Recruitment, expansion and retention, start-up </li></ul><ul><li>3 rd Bedroom </li></ul><ul><li>Need better opportunity screening process </li></ul><ul><li>Educate various staffs to properly direct leads </li></ul><ul><li>Update websites and develop ED brochures </li></ul><ul><li>Continue to refine collaboration </li></ul>
  38. 38. BUSINESS DEVELOPMENT <ul><li>Public/Private Partnerships </li></ul><ul><li>EDA – Economic Development Administration </li></ul><ul><li>USDA Rural Development </li></ul><ul><li>Smart Money </li></ul><ul><li>JTIP – Job Training Incentive Training Program </li></ul><ul><li>New Market Tax Credit </li></ul><ul><li>IRB – Industrial Revenue Bond </li></ul><ul><li>SBA 504 </li></ul><ul><li>SBA 7-A </li></ul><ul><li>Micro-loans </li></ul><ul><li>Tax Credits </li></ul><ul><li>SBDC – Small Business Development Center </li></ul>
  39. 39. FINANCING STRATEGIES <ul><li>Public/Private Partnership Investments in Catalytic Projects </li></ul><ul><li>Investment Group for Downtown Real Estate Projects </li></ul><ul><li>“ Bootstrap” Investment Campaign </li></ul>
  40. 40. MUNICIPAL FINANCE PROGRAMS <ul><li>LEDA – Local Economic Development Act </li></ul><ul><li>MRA – Metropolitan Redevelopment Area </li></ul><ul><li>SAD – Special Assessment District </li></ul><ul><li>GRT – Gross Receipts Tax Increment Financing </li></ul><ul><li>Bonds – Revenue/General Obligation </li></ul><ul><li>CDBG – Community Development Block Grants </li></ul><ul><li>Brownfield Funding </li></ul>
  41. 41. NEXT STEPS <ul><li>Complete Master Plan </li></ul><ul><li>Present to City Commission </li></ul><ul><li>Detailed Design for the Depot District </li></ul><ul><ul><li>Infrastructure </li></ul></ul><ul><ul><li>Land Planning </li></ul></ul><ul><ul><li>Landscape </li></ul></ul><ul><ul><li>Architecture </li></ul></ul>
  42. 42. THANKS FOR PARTICIPATING!!

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