Green Business Strategy

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Notes on slide 1

more $ for you = more buying power = more eco-results

-they need ICE

-be a super-hero to your community, your family, your kids, your planet,

-get more in tune.
-direct correlation between how in tune you are to green and how in tune you are to your other relationships
-you HAVE a relationship with the planet (are you cheating them?)

is there anyone who doesn’t like to be adored?

-too much info?
-like ordering chinese food in russian
-dancing on rollerskates

this is the foundation

what do your customers see?
what do your employees think?

-high performance
-ahead of the pack
-the highest quality

Operations:
           - water- low flow devices (sinks, showers, toilets, urinals)
           - electricity- smart strips, motion sensor lighting, intelligent HVAC systems, cool roofs, etc


Building/Office (fixtures and equipment):
           - outside irrigation (the story of a sprinkler-head)
           - lighting
           - Windows (window film)

People:
           - business processes (paper use, recycling)
           - vendor relationships (story of local, green printer)

- people see right through this
- important that we discuss before a talk baout marketing

- everybody loves a feel good story
- puppies and babies have no agenda
- be the puppy/baby in your clients eyes
my example - becker surf

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Tags developping green strategy - eco life
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Green Business Strategy - Presentation Transcript

Developing a Green Business Strategy Jim Simcoe
The ‘Real’ Reasons to do it:
Is this ‘green’ to you?
Is this your strategy?
Build ‘GREEN’ and they will come
3 Cornerstones to build on: Healthier environment Eco-friendly Cash-friendly
3 MAJOR Beneﬁts: Increased Proﬁts Elite Brand Increased company value
Is this your brand?
or is this:
The 4biggest green myths:
You need green certiﬁcation People think ‘Planet ﬁrst’ You can buy your way out It costs too much
The Magic Green Formula: GBP = PG = CS = EJS (Green Business Practices = Proﬁtable Growth = Company Stability = Employee Job Stability)
3 First Steps: Audit Set the Goals and...
Find the Believers
What to audit: Energy Water Waste
Think: Remove Replace Relax
Set the Goals: Low hanging fruit Measurable Customer-driven
About the Believers
Green Marketing 101
Be Honest Be Social Power the Believers Blog endlessly
Greenwashing (i.e. don’t be this guy)
Get Free PR/Media:
The All American Kissing Babies and Petting Puppies Phenomena
Everybody loves a heart-warming story...
Thanks. For more green business info, check out our site: www.ecolifeconsulting.com