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  • 1. CREATING GREEN CEO’S: WHY ‘SUSTAINABILITY’ IS A CAREER DEFINING DIRECTIVE
  • 2. GREEN IS A PROFIT CENTER NOT A LIABILITY
  • 3. 4 REASONS TO BECOME A GREEN CEO
  • 4. 1.INCREASE COMPANY VALUE. 2.INCREASE NET REVENUE. 3.CREATE AN ELITE BRAND. 4.CREATE A CLOSER BOND WITH YOUR BEST EMPLOYEES.
  • 5. 4 STEPS TO A GREEN BUSINESS STRATEGY
  • 6. SET THE GOALS WHERE IS YOUR COMPANY NOW? WHERE DO YOU WANT IT TO BE IN A YEAR? 3 YEARS? WHAT AREAS OF OPPORTUNITY DO YOU HAVE? WHAT ARE YOUR COMPETITORS DOING? BE BOLD.
  • 7. FIND THE BELIEVERS WHO IN YOUR COMPANY IS A CLOSET ‘GREENIE’? FIND THEM AND UNLEASH THEIR IDEAS AND PASSION ON YOUR GREEN STRATEGY. CHANCES ARE, THEY HAVE ALREADY THOUGHT OF WAYS TO GREEN YOUR COMPANY, SO LET THEM
  • 8. DELEGATE THE TACTICAL ONCE THE STRATEGY HAS BEEN DETERMINED, ASSIGN THE TACTICAL TO YOUR TEAM AND GET OUT OF THE WAY
  • 9. MEASURE THE RESULTS WHERE WERE YOU SUCCESSFUL? WHERE DID YOU FAIL? WHO PERFORMED HIGHER THAN EXPECTED? WHAT INTANGIBLES OCCURRED? ANY SURPRISES?
  • 10. SWASH-BUCKLING CHANGE AND REAL OPPORTUNITY : IT STARTS WITH YOU AND IT STARTS TODAY
  • 11. FOR MORE INFORMATION ON OUR GREEN BUSINESS STRATEGY SERVICES, PLEASE VISIT: WWW.ECOLIFECONSULTING.COM OR CALL: 760-271-7128