Social Media Business Applications

Social Media 101 National CPE Expo Jim Schwab VP Business Development, Social Media Alterian Sept 21, 2009

Agenda Trying something a bit different, a social media discussion

Quick survey

Overview

What is SM?

Why should you care?

What should you do?

Listen, learn, engage and participate

Applications, case studies & demos.

Leveraging Social Media and Social Media Marketing

About me….. …..first a disclaimer

I am not a Tech Geek, Social Media Geek or Guru

I am a regular guy

Fax machine

Car phone, cell phone

Internet & email

I try to be a guru in understanding how to best communicate with my target consumers

Isn’t that what it’s all about?!!!

Communicate: Right place, time, with the right message, to the right individual

About me…..

Sales & Marketing in the BtoB space

Industrial products

Technology solutions, Product development & marketing

Most recently, market research

Talking to consumers, collecting very structured feedback on their thoughts, feelings and motivations products, services, brands….etc.

Currently, Social Media Monitoring

Techrigy, an Alterian Company

Quick Survey How many have social media account? How many participate regularly? How many work for a company larger than 500 people?

An overview…. What is Social Media?

My definition…..

It’s content, generated by consumers

User generated content

Technological advancements have allowed regular consumers to generate their own content and share it with the World

People share their thoughts, feelings, passions………and yes there is loads of crap

The clique

Why should you care? The world has changed for businesses

It's no longer about sending a message and expecting it to be heard

Consumers trust one another more than they trust corporations & marketers

Social media gives them a way to connect

They consume — and are a part of — multiple media, simultaneously

They determine what is relevant — and will avoid your communication if they don’t want to receive it

Why should you care? Consumers are overwhelmed

The Social Media Revolution Erik Qualman, Video & Book Socialnomics “ How social media transforms the way we live and do business” www.socialnomics.com Why should you care? It’s not a “fad” and it’s not going away…..

Twitter “ i was just talking about this the other day - how ineffective/lame the new tropicana packaging is…” Blog “ if you really want to stretch your dollars you can use your registered starbucks card to buy an iced coffee and get a free refill….” YouTube “ just got my new toshiba netbook. seems to be working reat. will be nice to use this rather then lugging around my big dell….” Why should you care? Listen, learn & engage

Jim’s Account LinkedIn is a business-oriented social networking site, mainly used for professional networking. ...

Jim’s Account Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets . Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers . …… per Wikipedia

Founded in February 2005, YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience.

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