16 Things I Learned At SXSW


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This is a casual lunchtime PowerPoint presentation that I gave to my company after returning from SXSW 2007. http://www.thresholdinteractive.com

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16 Things I Learned At SXSW

  1. 1 H L I LEARNED AT " By Jim Salinger 2 A 1 1 % LLI I 1 | _.
  2. ‘i [ wi‘: :;L3i‘ “S l: 12* Twitter is a social networking service that allows members to inform each other about what they are doing and what they think. It allows users to send messages via phone, instant messaging or the Twitter website. The Twitter team won the 2007 SXSW A’ Web Award for the best blog site. E-: ~“"'*~ * ‘ " " Twitter is based on functionality that was already in use at Facebook and _ ‘ *- ** ~ *‘ ‘ ~‘" Dodgeball. i www. twitter. com 5“ 1 -' 16 Things I Leamed at SXSW 2007 ; . ' “~ JimSa'ingi: r .
  3. ii. Iia. —:ie Te ; "L": icl< Drawing extensively on psychosocial studies on memory. emotion and motivation, Chip & Dan Heath's study is couched in terms of "stickiness"— that is, the art of making ideas unforgettable. The authors credit 6 key principles: - Simplicity - Unexpectedness - Concreteness - Credibility - Emotions - Stories D www. madetostick. com 16 Things I Leamed at sxsw 2007 : Jim Salinger
  4. 3. Texas R3-slits : Jim Salinger
  5. 4. The Yahoo Design Pattern Library Patterns are optimal solutions to """" Yfilfl Divan! -eensrwae-i common problems. As common 1.. ., problems are tossed around a _; ';j"__‘_"“""'""‘"' community and are resolved. common . ... ... ... ... .. nauvcnnuutonugnuiuovcnncuunacnuunanunw out-U-«rs-ca-no-nvlv-on-out solutions often spontaneously emerge. Eventually, the best of these rise above the din and self-identify and become refined until they reach the —~ L - status of a Design Pattern. """" Yahoo has their complete design """ " ""'“ _‘_= ""' pattern library open to public use: 'T‘I‘”. ..-. ... ... ... ._. ... ... ... .‘. .‘. .‘: ::. . -Iva. ---no-ouvoeuuvvncur-u-«ounce---1»-awscj jg -an . — ) I II. ‘mo. mm '7-'-. u'= ".J-: v:: :n7-'. '£. ‘.. '1'.7'. ".'I: .’T-‘-; '~""" * £ v umrw. di in irhflaceseom Em" "'""i'""'° "W: 1. Title 2. Problem 3. Context 4. Solution 161hingslLeamedatsXSW2oo7 1: 1: mm pi. Z A 3 I (‘/3 LL] 1 1 P
  6. 5. l. iL’3L’c‘: l‘7.'. L’f_”. ’ifj : i'oii'L ins "Disorder is only an order that “'1' we cannot See" - Henri Bergson Vegas understands user experience. Aside from Disney, few people think about creating total experiences. The carpet is designed to keep you in the building. Oxygen is pushed into the room to keep you there. The ceiling is painting like the daytime sky. Vegas understands both the macro and micro . levels of designing experiences. : -; L‘: «r- I Download the Presentation (6 ma PDF) U-| <-il. ’<i > complete Presentation Transcrip_t "“"“ l-. sj j_l-: (;, .s' 16 Things I Leamed at sxsw 2oo7 Kb’ ": Jim Salinger
  7. 6. A Field Guide To Inspiration “Give yourself rules. See limitations as _. . an opportunity to narrow your focus. " “Always leave yourself open to There IS no Inspiration. " inspiration on/ off switch. "Nothing inspires like a deadline. ” Read “The Art of Looking Sideways" by Alan Fletcher “Keep a random archive of graphic elements you discover in iPhoto" "Have a Friday Show & Tell at work" I Download The Presentation an us run > www. ]asonsantamarta. com 16 Things I Leamed at SXSW 2M7 ‘Q ‘k Jlm salngor Z —l 3 I % LL] 1 I F
  8. 7. Bullet Tooth Design Pull Off Your Web Site Like Pulling Off A Robbery “Plan for Everything" > Download The Presentation (2.: my run 16 Things I Leamed at SXSW 2M7 1} ‘k Jim salngor
  9. 8. Iggy Pop is really intelligent. pli Z —. l 3 I U3 LL] 1 I F 16 Things I Leamed at SXSW 2(1)? 1} } Jiinsalngu
  10. 9. Helvetica - The Movie Helvetica is a feature-length independent film about typography, graphic design and global visual é_<‘<><I#"7f"‘. ‘t*'3’ “'”‘ "V culture. It looks at the proliferation of "W "5 w' one typeface (which is celebrating its ’~*_ ~3»_' 5 KC 50th birthday this year) as part of a L. , ’ “ larger conversation about the way type affects our lives. > urIIIrw. IIetntleatIm. II p9 JhnSIIIfiI' THRESHOLD T 16‘l'hings| LeamedatsXSW2ll)7 1! 1:
  11. 10. High Class & Low Class Design “The public is more familiar with ‘ , ._. ,‘, ;‘, ;‘, ,’, u_, m_, ,,f E bad design than good design. ‘T “" -A It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring. ” -Paul Rand i Techo B Notes p10 16 Things I Leamed at SXSW 2W7 1} } Jim Saligor THRESHOLD
  12. 11. Dan Rather’s Keynote Address Rather suggested that modern journalism needs "a spine transplant. " He argued that competition is vital for the quality of news media and that it has become scarce. He pointed out that there are only 3 or 4 huge companies behind all of the major news sources. and one of their prime objectives is to stamp out competition. In this climate, Rather argued that news media outlets have no real motivation to slay honest and have integrity. i Austinist Review 16 Things I Leamed at SXSW ZIII7 1} ‘k Jim saligor Z —l 3 I Z LL] 1 I F
  13. 12. Satisfaction Unlimited "People-Powered customer Service" Satisfaction Unlimited Inc. was started to help companies and customers find better ways to interact. A good company's customers have always been more than just something to “support. " but historically that's been the main channel through which they've been able to communicate. Now, thanks to the Internet, customers have a lot more to say, and smart companies knew they need to listen — and even (gasp! ) engage. > I. |_ImLI!19mfl91§. §_I_i. §!i§! I0Al?9!1| 16 Things I Leamed at SXSW 21117 1} } Jlinsaligor p12 1 1| 1 1 % I-LI 1 I P
  14. 13. Pete Townsend’s “The Method” After more than 25 years of patient research Pete is launching the website he first described in the science fiction story behind the Who's legendary Who's Next album of 1971. The Method — designed by Lawrence Ball — offers subscribers the opportunity to create their own unique musical composition by ‘sitting’ for the Method software composer, just as you would sit for a painter making your portrait. 9 Link to IIIIE article 16 Things I Leamed at SXSW 2W7 1} } Jlm salngu p13 Z —l 1 1 U3 LL] 1 I F
  15. 14. Ad Stickers On Coins I received this change from Aaron's Rock & Roll a kind of Hot Topic meets 7-11 on 6th St. When I looked up at Aaron behind the counter with a quizzical face he quickly replied "It's totally legal, man. " I later discovered that GoG0ri| |a Media were the originators of this non-traditional advertising tactic. v www. gogorillamedia. com Jlm Saimr p14 2 —l $ 1 U3 LL] 1 I h w 16 Things I Leamed at sxsw2oo1 1} ‘ft
  16. 15. Bruce Sterling’s SXSW Rant "When you actually ignore reality for years on end, the payback is a bitch brother! .. .we're seeing just frantic collisions of fundamentalist delusion with objective reality. .. We're on a kind of slider bar between the unthinkable and the unimaginable now, between the grim meat-hook future and the bright green future. There are ways out of this situation; there are actual ways to move the slider bar from one side to the other, except that we haven't invented the words for them yet. ” > Link to full audio ot Pk. Sterling's rant Jlln Salton pl‘) 1 1| 2 1 % LLI 1 1 h T 16 ThingslLeamod at sxsw2oo1 ‘d T:
  17. 16. Congress Bridge Bats The Congress Avenue Bridge spans Town Lake in downtown Austin and is home to the largest urban bat colony in North America. The colony is estimated at 1.5 million Mexican free-tail bats. Each night from mid-March to November, the bats emerge from under the bridge at dusk to blanket the sky as they head out to forage for food. This event has become one of the most spectacular and unusual tourist attractions in Texas. p16 16ThingslLoamodatsXsW2o01 ‘Q } Jiinsalngu THRESHOLD
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