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Talking heads presentation
Talking heads presentation
Talking heads presentation
Talking heads presentation
Talking heads presentation
Talking heads presentation
Talking heads presentation
Talking heads presentation
Talking heads presentation
Talking heads presentation
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Talking heads presentation

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  • 1. The Battle of the Talking Heads:Reviewing cable talk shows
    Analyzing the topic conversations onFox News, CNN, MSNBC & Comedy Central
    Jim Reynolds
    jimmyrey@gmail.com
    Twitter.com/jimmyrey
  • 2. Analysis Setup
    Setup in Alterian SM2
    Details:
    • Setup in Alterian SM2
    • 3. Keywords for Major Cable TV Broadcasters
    • 4. SM2 Category Rules for Topic
    • 5. English Only
    • 6. Location Limited to US
    • 7. 3 Months of Data
  • Trend Analysis
    Daily Volume
    Analysis:
    • Large Volume of Conversation
    • 8. Weekly Pattern of Conversation
    • 9. Conversation Primarily Driven by Twitter + Social Networks
    • 10. Major Spike caused by Glenn Beck event
  • Trend Analysis
    Share of Voice:
    Ranking the Talking Heads
    Analysis:
    Glenn Beck - 54%
    Jon Stewart - 13%
    Rachel Maddow- 8%
    Stephen Colbert - 7%
    Bill O’Reilly - 7%
    Keith Olbermann- 5%
    Anderson Cooper - 5%
    Wolf Blitzer - 1%
  • 11. Trend Analysis
    Analysis:
    Glenn Beck leads the pack once again – As noted on the next slide he is also the most disliked
    Jon Stewart
    Stephen Colbert
    Rachel Maddow
    Keith Obermann
    Anderson Cooper
    Bill O’Reilly
    Wolf Blitzer
    Share of Voice:
    Ranking the Talking Heads - Who’s Most Loved? (On Twitter)
  • 12. Trend Analysis
    Share of Voice:
    Ranking the Talking Heads - Who’s Most Hated? (On Twitter)
    Analysis:
    Glenn Beck
    Jon Stewart
    Bill O’Reilly
    Rachel Maddow
    Keith Obermann
    Anderson Cooper
    Stephen Colbert
    Wolf Blitzer
  • 13. Trend Analysis
    Share of Voice:
    Fox News vs. CNN vs. MSNBC vs. Comedy Central
    Analysis:
    • Fox lands at #1 with 62%
    (Viewership driven predominantly by Glenn Beck)
    • Comedy Central is #2 with 20%
    • 14. MSNBC is #3 with 12%
    (Rachael Maddow trumps Keith Obermann)
    • CNN is #4 with 6%
    (As noted by the chart, a distant 4th)
  • 15. Topic Analysis
    Share of Voice Prop 8 vs. Tea Party vs. Ground Zero Mosque vs. Sarah Palin
    Analysis:
    • The Tea Party leads the conversation due to the recent Glenn Beck Rally
    • 16. Sarah Palin takes 2nd place with a close relationship to discussions about elections and the Ground Zero Mosque
    • 17. The mid term primaries rank 3rd
    • 18. The Ground Zero Mosque is the 4th most popular topic with a monster lift during the Glenn Beck Rally
    • 19. And, surprisingly, Prop 8 (Gay Marriage allowed in California) is in 5th place
  • Trend Analysis
    Share of Voice:
    Who’s Hating on Obama?
    Analysis:
    • Fox lands at #1 – hardly a surprise to anyone
    • 20. MSNBC is #2 - this is somewhat unexpected
    • 21. Comedy Central is #3
    • 22. CNN is #4
  • Social Media Channels
    Social Media Channels
    Analysis:
    • Microblogs (Twitter + Others) were the most active media type followed by message boards and social networks
    • 23. From diving into the data there is a huge following on Reddit & Digg as well

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