• Like
  • Save
2010 11-4 election slides hot topic final
Upcoming SlideShare
Loading in...5
×
 

2010 11-4 election slides hot topic final

on

  • 781 views

 

Statistics

Views

Total Views
781
Views on SlideShare
775
Embed Views
6

Actions

Likes
0
Downloads
0
Comments
0

2 Embeds 6

http://www.spreecast.com 5
http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    2010 11-4 election slides hot topic final 2010 11-4 election slides hot topic final Presentation Transcript

    • Political Smackdown: Senate and Gubernatorial Candidates Battle It Out on Social Media
      Presented By: Jim Reynolds
      jim.reynolds@alterian.com
      twitter.com/jimmyrey
    • Election 2010 – Senate & Gubernatorial Races
      • Setup
      • Senate Candidates from IL, CA, FL, DE, CT, KY, LA, NV, OH & PA
      • Gubernatorial Candidates from AZ, CA, CO, FL, IL, MA, TX, PA & NY
      • Categories
      • State
      • Race (Senate or Governor)
      • Party Affiliation (Independent, Republican or Democrat)
    • Election 2010 – Senate & Gubernatorial Races
      Analysis
      • 560K social media mentions of candidates since 3rd week of September
      • Volume steadily increasing leading up to elections
      • Conversation follows a weekly trend with decrease in chatter on weekends
    • Election 2010 – Senate & Gubernatorial Races
      Analysis
      • Updated 11-3-2010
      • 882k total mentions of candidates with a peak yesterday of 56k mentions
    • Election 2010 – Senate & Gubernatorial Races
      Analysis
      • Microblogs – 36%
      • Social Networks – 20%
      • Media Types – Other (Mainstream media) – 19.3%
      • Message boards – 18.8%
      • All Other Types – Less than 10%
    • Election 2010 – Senate & Gubernatorial Races
      Analysis
      Updated 11-3-2010
      • There was virtually no change in the percentages of social media types
      • The largest media type increase was Microblogs (Twitter) with an additional 116k mentions
    • Election 2010 – Senate & Gubernatorial Races
      Analysis:
      • Microblog (Twitter) & Social Network (Facebook et al) mentions follow identical patterns
      • Message Board / Forum has picked up volume significantly leading up to the election
    • Election 2010 – Senate & Gubernatorial Races
      Analysis – UPDATED 11-3-2010
      • Microblogs (Twitter) had the largest number of mentions on election day
      • Public Social Network Chatter (Facebook) also followed a similar pattern on election day
    • Election 2010 – Senate Races
      Number of Mentions Chart
      Percentage of Conversation
      Analysis:
      • Christine O’Donnell has had over 100K mentions since mid-September
      • Harry Reid & Sharron Angle, both Senatorial candidates from Nevada rank 2nd & 3rd, respectively
      • Overall, the Republicans lead the conversation largely because of Christine O’Donnell (DE)
    • Election 2010 – Senate Races - Update
      Percentage of Conversation
      Analysis:– UPDATED 11-3-2010
      • Christine O’Donnell is still #1 with over 140k social media mentions
      • Rand Paul jump from 4th to 2nd with nearly 100k social media mentions
    • Election 2010 – Gubernatorial Races
      Number of Mentions Chart
      Percentage of Conversation
      Analysis
      • Meg Whitman is the second most talked about candidate overall (after Christine O’Donnell)
      • Gubernatorial races in California, New York & Texas are most discussed
      • In the Senate races, there is more conversation about Republicans but not by a large margin
    • Election 2010 – Gubernatorial Races - Update
      Number of Mentions Chart
      Percentage of Conversation
      Analysis UPDATED 11-3-2010
      • Very minimal changes from pre election except for 2% increase for Dem overall
    • Election 2010 – Senate Races
      Analysis
      • Delaware is the most talked about Senate Race since mid-September due largely to Christine O’Donnell
      • Interestingly, Nevada & Kentucky both beat California
      • Ohio’s Senate race is the least discussed on social media
    • Election 2010 – Senate Races - Update
      Analysis
      • Delaware is the most talked about Senate Race since mid-September due largely to Christine O’Donnell
      • Interestingly, Nevada & Kentucky both beat California
      • Ohio’s Senate race is the least discussed on social media
    • Election 2010 – Gubernatorial Races
      Analysis
      • Unlike the CA Senate race, the Gubernatorial race in California is more frequently discussed than the races in NY & TX combined
      • New York’s race has had a major increase recently due to a controversial Carl Paladino
      • Surprisingly, Pennsylvania ‘s Senate race is in last place
    • Election 2010 – Gubernatorial Races - Update
      Analysis
      • Unlike the CA Senate race, the Gubernatorial race in California is more frequently discussed than the races in NY & TX combined
      • New York’s race has had a major increase recently due to a controversial Carl Paladino
      • Surprisingly, Pennsylvania ‘s Senate race is in last place
    • Election 2010 – Top 5 Senate Races
      Kentucky: Rand PaulJack Conway
      Delaware:
      Chris Coons
      Christine O’Donnell
      Florida:
      Kendrick Meek
      Marco Rubio
      Charlie Crist
      California:
      Carly FiorinaBarbara Boxer
      Nevada:
      Sharron Angle
      Harry Reid
    • California Senate Race
      Average percent of posts
      Favorability Chart
      Analysis
      • Barbara Boxer leads Carly Fiorina in favorability*
      • The volume of conversation around Boxer and Fiorina is roughly the same, but their favorability ratings differ
      • This race appears to be leaning towards the incumbent Boxer
      * Favorability is measured by diving the sum of positive and neutral mentions by the sum of positive, neutral and negative mentions
      Percentage of Conversation
      Number of Mentions Chart
    • California Senate Race
      Favorability Chart
      Average percent of posts
      Analysis
      • As we predicted Barbara Boxer won kept her Senate Seat
      * Favorability is measured by diving the sum of positive and neutral mentions by the sum of positive, neutral and negative mentions
      Number of Mentions Chart
      Percentage of Conversation
    • Florida Senate Race
      Favorability Chart
      Average percent of posts
      Analysis
      • Kendrick Meek leads all candidates in favorability while Charlie Crist is last
      • Interestingly, Crist has the largest volume of conversation while Meek has the least
      • The volume would suggest that the race is between Rubio & Crist
      Percentage of Conversation
      Number of Mentions Chart
    • Florida Senate Race – Update
      Favorability Chart
      Average percent of posts
      Analysis
      • As we predicted the Race was certainly between Rubio and Crist, but Rubio won in a landslide
      Percentage of Conversation
      Number of Mentions Chart
    • Delaware Senate Race
      Average percent of posts
      Favorability Chart
      Analysis
      • Chris Coons has a slight advantage over Christine O’Donnell in terms of favorability *
      • O’Donnell dominates the conversation with 84% of the total posts
      • This race is leaning toward Chris Coons
      *Negative commentary is tied to O’Donnell
      Percentage of Conversation
      Number of Mentions Chart
    • Delaware Senate Race - Update
      Favorability Chart
      Average percent of posts
      Analysis
      • As we predicted Chris Coons won this seat for the Democrats
      *Negative commentary is tied to O’Donnell
      Number of Mentions Chart
      Percentage of Conversation
    • Kentucky Senate Race
      Average percent of posts
      Favorability Chart
      Analysis
      • Jack Conway has a 4% favorability lead to Rand Paul
      • Rand Paul owns 74% of the conversation vs. 26% by Jack Conway
      • If Rand Paul continues to trend upward in favorability he could win the race.
      Percentage of Conversation
      Number of Mentions Chart
    • Kentucky Senate Race
      Favorability Chart
      Average percent of posts
      Analysis
      • As we predicted Rand Paul won this seat and overall was the 2nd most talked about candidate
      Number of Mentions Chart
      Percentage of Conversation
    • Nevada Senate Race
      Average percent of posts
      Favorability Chart
      Percentage of Conversation
      Analysis
      • Harry Reid leads Sharron Angle in favorability
      • Harry Reid also has a 14% lead in volume of conversation
      • This race looks very good for Harry Reid
      Number of Mentions Chart
    • Nevada Senate Race
      Favorability Chart
      Average percent of posts
      Analysis
      • As we predicted Harry Reid kept his seat and defeated Sharron Angle
      Number of Mentions Chart
      Percentage of Conversation
    • Election 2010 – Top 5 Gubernatorial Races
      Texas:
      Rick Perry
      Bill White
      California:
      Jerry Brown
      Meg Whitman
      Massachusetts:
      Tim Cahill
      Deval Patrick
      Charlie Baker
      Florida:
      Rick Scott
      Alex Sink
      New York:
      Andrew Cuomo
      Carl Paladino
    • California Gubernatorial Race
      Average percent of posts
      Favorability Chart
      Analysis
      • Jerry Brown leads Meg Whitman in favorability
      • Whitman is beating Brown by 5% in volume of conversation
      • This is one of the most challenging races to predict
      Percentage of Conversation
      Number of Mentions Chart
    • California Gubernatorial Race – Update
      Favorability Chart
      Average percent of posts
      Analysis
      • As we predicted this race was going to be very close and it was with Jerry Brown winning out over Meg Whitman
      Number of Mentions Chart
      Percentage of Conversation
    • New York Gubernatorial Race
      Favorability Chart
      Average percent of posts
      Analysis
      • Andrew Cuomo leads Carl Paladino by more than 3% in favorability
      • Paladino leads Cuomo by 10% in volume of conversation, due largely to a recent spike
      • This race appears to be in favor of Cuomo
      Percentage of Conversation
      Number of Mentions Chart
    • New York Gubernatorial Race - Update
      Favorability Chart
      Average percent of posts
      Analysis
      • As we predicted Andrew Cuomo won over Carl Paladino
      Number of Mentions Chart
      Percentage of Conversation
    • Texas Gubernatorial Race
      Favorability Chart
      Average percent of posts
      Analysis
      • Bill White has a slight advantage over Rick Perry in favorability
      • Perry has a 16% lead over Bill White in chatter
      • It appears that Democrat White has a chance in the Texas race
      Percentage of Conversation
      Number of Mentions Chart
    • Texas Gubernatorial Race - Update
      Favorability Chart
      Average percent of posts
      Analysis
      • As we incorrectly predicted we felt that Bill White had a stronger chance in this race which he didn't
      Number of Mentions Chart
      Percentage of Conversation
    • Florida Gubernatorial Race
      Favorability Chart
      Average percent of posts
      Analysis
      • Alex Sink has a slight .6% lead over Rick Scott in favorability
      • Rick Scott racks up nearly 30% more conversations than Alex Sink
      • This race appears to be in Rick Scott’s favor
      Percentage of Conversation
      Number of Mentions Chart
    • Florida Gubernatorial Race - Update
      Favorability Chart
      Average percent of posts
      Analysis
      • As we predicted this race was Rick Scott’s to win, which he did.
      Percentage of Conversation
      Number of Mentions Chart
    • Massachusetts Gubernatorial Race
      Average percent of posts
      Favorability Chart
      Analysis
      • Deval Patrick leads in favorability over the other 2 candidates but is followed closely by Charlie Barker & Tim Cahill
      • Deval Patrick is in the lead with volume of conversation as well
      • This race seems to be in Patrick’s favor
      Percentage of Conversation
      Number of Mentions Chart
    • Massachusetts Gubernatorial Race - Update
      Favorability Chart
      Average percent of posts
      Analysis
      • As we predicted Deval Patrick kept his governorship.
      Percentage of Conversation
      Number of Mentions Chart