1. Political Smackdown: Senate and Gubernatorial Candidates Battle It Out on Social Media Presented By: Jim Reynolds jim.reynolds@alterian.com twitter.com/jimmyrey

3. Senate Candidates from IL, CA, FL, DE, CT, KY, LA, NV, OH & PA

4. Gubernatorial Candidates from AZ, CA, CO, FL, IL, MA, TX, PA & NY

5. Categories

6. State

7. Race (Senate or Governor)

9. Volume steadily increasing leading up to elections

12. Social Networks – 20%

13. Media Types – Other (Mainstream media) – 19.3%

14. Message boards – 18.8%

19. Harry Reid & Sharron Angle, both Senatorial candidates from Nevada rank 2nd & 3rd, respectively

22. Gubernatorial races in California, New York & Texas are most discussed

24. Interestingly, Nevada & Kentucky both beat California

26. Interestingly, Nevada & Kentucky both beat California

28. New York’s race has had a major increase recently due to a controversial Carl Paladino

30. New York’s race has had a major increase recently due to a controversial Carl Paladino

33. The volume of conversation around Boxer and Fiorina is roughly the same, but their favorability ratings differ

34. This race appears to be leaning towards the incumbent Boxer* Favorability is measured by diving the sum of positive and neutral mentions by the sum of positive, neutral and negative mentions Percentage of Conversation Number of Mentions Chart

37. Interestingly, Crist has the largest volume of conversation while Meek has the least

38. The volume would suggest that the race is between Rubio & CristPercentage of Conversation Number of Mentions Chart

41. O’Donnell dominates the conversation with 84% of the total posts

42. This race is leaning toward Chris Coons*Negative commentary is tied to O’Donnell Percentage of Conversation Number of Mentions Chart

45. Rand Paul owns 74% of the conversation vs. 26% by Jack Conway

46. If Rand Paul continues to trend upward in favorability he could win the race.Percentage of Conversation Number of Mentions Chart

49. Harry Reid also has a 14% lead in volume of conversation

50. This race looks very good for Harry ReidNumber of Mentions Chart

52. Election 2010 – Top 5 Gubernatorial Races Texas: Rick Perry Bill White California: Jerry Brown Meg Whitman Massachusetts: Tim Cahill Deval Patrick Charlie Baker Florida: Rick Scott Alex Sink New York: Andrew Cuomo Carl Paladino

54. Whitman is beating Brown by 5% in volume of conversation

55. This is one of the most challenging races to predictPercentage of Conversation Number of Mentions Chart

58. Paladino leads Cuomo by 10% in volume of conversation, due largely to a recent spike

59. This race appears to be in favor of CuomoPercentage of Conversation Number of Mentions Chart

62. Perry has a 16% lead over Bill White in chatter

63. It appears that Democrat White has a chance in the Texas racePercentage of Conversation Number of Mentions Chart

66. Rick Scott racks up nearly 30% more conversations than Alex Sink

67. This race appears to be in Rick Scott’s favorPercentage of Conversation Number of Mentions Chart

70. Deval Patrick is in the lead with volume of conversation as well

71. This race seems to be in Patrick’s favorPercentage of Conversation Number of Mentions Chart