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Recently, Federal and State Authorities have declared war on dealer advertising practices — and their favorite target is YOUR WEBSITE. The days of just a “slap on the wrist” and “business as usual” are long gone and have been replaced with multi-million dollar penalties, lawsuits, 20-year consent decrees and negative publicity. Inadvertent, trivial and easily overlooked missteps in digital marketing initiatives can result in costly and devastating consequences for the dealerships that haven’t adhered to the existing compliance regulations.
It’s important to understand that advertising violations are easy to find yet difficult to defend against – especially in the digital age. In spite of this, there is good news for dealers. Employing a comprehensive compliance program will not only protect dealerships from liability, but also greatly enhance the dealership’s reputation, increase sales and profitability, and increase customer satisfaction and retention.
In this crucial 1 hour webinar, automotive compliance expert Jim Radogna will teach you how to definitively defend yourself against this onslaught and ensure that your digital marketing compliance is “bulletproof”.
If you are ready to learn how to defend your dealership against the Advertising Compliance War, then don’t miss this very important presentation.