Windows 8 App and            Game Development Landscape             all the different ways you can build apps and games fo...
agendaLandscape   Certification   Monetization
landscapeLandscape   Certification   Monetization
HTML5/JS Developers• HTML5/JS Project Templates
C# / VB / C++ developersXAML – develop apps from scratch using Visual Studio and Blend
C# developersXamarin - Xamarin enables developers to build fully native iOS and Android apps in C#that can share code with...
HTML5/JS developers• Free open source SDK/Toolkit for creating cross platform mobile apps• Windows 8 Support is delivered ...
HTML5/JS developers• Free open source cross platform framework for apps on mobile devices• Renders UI using HTML5 and CSS;...
Game On!• < 1/6 of apps in the Windows  Phone market are games• Games are the most downloaded   • 1/3 of all free apps are...
HTML5/JS developersCanvas – and of course you can develop your game from scratch using the Canvaselement in HTML5.
HTML5/JS developersGameMaker - family of products that caters to entry-level developers and seasoned game developmentprofe...
HTML5/JS developersGameSalad – create cross platform games rapidly with no code
HTML5/JS developersConstruct2 - cross platform game development for beginners
HTML5/JS developers   CreateJS – suite of modular libraries and tools which work together to   enable rich interactive con...
HTML5/JS developersImpactJS - JavaScript Game Engine that allows you to develop stunning crossplatform HTML5 Games
C# / C++ developersXAML – develop games from scratch using Visual Studio and Blend
C# developersMonoGame – cross platform implementation of the XNA 4.0 framework
C# developersUnity – most popular cross platform game development tool for 2D and 3Dgames
C++ developers                              http://www.unrealengine.com/udk/Epic Games Unreal Engine 3 (UDK ) – a complete...
certificationLandscape   Certification   Monetization
agendaLandscape   Certification   Monetization
landscapeLandscape
Read the  agreementshttp://bit.ly/Win8StoreDocs
Run the WACK
Quick Fixeshttp://bit.ly/FixW8CertIssues
Certification Summary123
monetizationLandscape   Certification   Monetization
Flexible options
Some Observations          Apps with a free trial downloaded 70 times more frequently          Apps with a free trial show...
• 40 million licenses of Windows 8 sold in first  month (launched Oct 26th)• 670M devices run Windows 7 – all  upgradable•...
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Windows 8 App and Game Development Landscape

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An overview of many of the options to create and monetize Windows 8 applications for the Windows Store. [Presented 12/3/2012 at Microsoft Store Boston]

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Windows 8 App and Game Development Landscape

  1. 1. Windows 8 App and Game Development Landscape all the different ways you can build apps and games for Windows 8Jim O’NeilTechnology Evangelist, Microsofthttp://aka.ms/jimoneil@jimoneil http://aka.ms/8in30
  2. 2. agendaLandscape Certification Monetization
  3. 3. landscapeLandscape Certification Monetization
  4. 4. HTML5/JS Developers• HTML5/JS Project Templates
  5. 5. C# / VB / C++ developersXAML – develop apps from scratch using Visual Studio and Blend
  6. 6. C# developersXamarin - Xamarin enables developers to build fully native iOS and Android apps in C#that can share code with Windows apps. Through code re-use and sharing, and byunifying mobile app development in C#, Xamarin makes it possible to deliver gorgeous,performant, native apps for all major device platforms quickly
  7. 7. HTML5/JS developers• Free open source SDK/Toolkit for creating cross platform mobile apps• Windows 8 Support is delivered via a set of NuGet packages • jqMobi – standard appMobi Javascript SDK and Toolkit • Direct Canvas – HTML5 Canvas support
  8. 8. HTML5/JS developers• Free open source cross platform framework for apps on mobile devices• Renders UI using HTML5 and CSS; Web browser encased in a native app for each platform• Build for Windows Phone and Port to Windows 8
  9. 9. Game On!• < 1/6 of apps in the Windows Phone market are games• Games are the most downloaded • 1/3 of all free apps are games • Over ½ of all paid apps are games• Demand > Supply = opportunity
  10. 10. HTML5/JS developersCanvas – and of course you can develop your game from scratch using the Canvaselement in HTML5.
  11. 11. HTML5/JS developersGameMaker - family of products that caters to entry-level developers and seasoned game developmentprofessionals to create cross platform games
  12. 12. HTML5/JS developersGameSalad – create cross platform games rapidly with no code
  13. 13. HTML5/JS developersConstruct2 - cross platform game development for beginners
  14. 14. HTML5/JS developers CreateJS – suite of modular libraries and tools which work together to enable rich interactive content on open web technologies via HTML5http://bit.ly/R3v2DH http://bit.ly/R8Rf1v
  15. 15. HTML5/JS developersImpactJS - JavaScript Game Engine that allows you to develop stunning crossplatform HTML5 Games
  16. 16. C# / C++ developersXAML – develop games from scratch using Visual Studio and Blend
  17. 17. C# developersMonoGame – cross platform implementation of the XNA 4.0 framework
  18. 18. C# developersUnity – most popular cross platform game development tool for 2D and 3Dgames
  19. 19. C++ developers http://www.unrealengine.com/udk/Epic Games Unreal Engine 3 (UDK ) – a complete professional framework that providestools for creating high-quality games and apps, movies and advanced 3D visualizationsand simulations
  20. 20. certificationLandscape Certification Monetization
  21. 21. agendaLandscape Certification Monetization
  22. 22. landscapeLandscape
  23. 23. Read the agreementshttp://bit.ly/Win8StoreDocs
  24. 24. Run the WACK
  25. 25. Quick Fixeshttp://bit.ly/FixW8CertIssues
  26. 26. Certification Summary123
  27. 27. monetizationLandscape Certification Monetization
  28. 28. Flexible options
  29. 29. Some Observations Apps with a free trial downloaded 70 times more frequently Apps with a free trial show a 10% conversion rate to purchase For the top 100 revenue grossing applications (Jun 2010 – Jun 2012) 84% feature in-app purchases; 81% of those are free downloads have doubled; revenue has tripled net-revenue for paid apps has dropped 5% in past two years
  30. 30. • 40 million licenses of Windows 8 sold in first month (launched Oct 26th)• 670M devices run Windows 7 – all upgradable• 1.2B devices run Windows• IDC forecasts • 300M Windows 8 units to ship in 2013 • 142.8M tablets to ship in 2013 (all OS) Unprecedented opportunity for today’s Application Developers!

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