Advanced Research in Multiple Disciplinary- Create Values through Design Research  蔡敦仁 Denny TsaiSr. Design ResearcherFutu...
Self PortraitPART I Introducing Quanta Research InstitutePART II Paradigm ShiftPART III How we works?                     ...
Self Portrait                1996   Marketing/Product Manager                 |     - BS, Dpt. International Business, Yua...
Self Portrait                1996   Marketing/Product Manager                 |     - BS, Dpt. International Business, Yua...
Self Portrait                1996   Marketing/Product Manager                 |     - BS, Dpt. International Business, Yua...
Self Portrait                New iMac(1998)       1996   Marketing/Product Manager                  Google (1998)       | ...
About Quanta Research Institute    1 Technology Research Initiatives        • Mobile Multimedia SoC        • Digital Imagi...
Global Site                                  Copenhagen      UNIV. WATERLOO                             UNIV. of ST.MARTIN...
Design Team in QRI                                                       Design Values                                    ...
Design Team in QRI                                                      Usability                                         ...
Cross the Boundary, Out of the box                New iMac(1998)                   Google (1998)              Windows 95(1...
Cross the Boundary, Out of the box                New iMac(1998)                   Google (1998)              Windows 95(1...
011110001110000101   Paradigm Shift11101110000100                      13
011110001110000101   Paradigm Shift in Design11101110000100                                14
011110001110000101   Paradigm Shift with Interaction Design11101110000100                                              15
Model of Interaction Design StudyImplicit and Explicit Interactions                               Multi-sensor device     ...
Model of Interaction Design Study                      Action                      Interaction                            ...
Model of Interaction Design Study                      Action                      Interaction              human         ...
Model of Interaction Design Study  Experience          e   0              e   1               e    2              e     3 ...
Model of Interaction Design Study                         Action     Meaning           Interaction               human    ...
Model of Interaction Design Study                          Activity                         Behavior                      ...
Model of Interaction Design Study                               Activity                              Behavior            ...
Model of Interaction Design Study                               Activity                              Behavior            ...
Model of Interaction Design Study                                      ActivitySOCIAL - CULTURAL                          ...
011110001110000101   Paradigm Shift with Interaction Design11101110000100                                              25
Paradigm Shift with Interaction DesignEveryone is a designerIterative curve in every decision makingFocus on human valueMa...
011110001110000101   Paradigm Shift with Designing Prototypes11101110000100                                               ...
Apple II           28
Motorola Dyna Tac                    29
Bush Button Phone                    30
Moog       31
Rapid Prototype for Experiencing Interactions                                            2010年10月10日日曜日                   ...
Tokyo Designer’s Week (TDW) 2010                                   33
Jing-Hua  Jei- Hou(2010)                   34
Prototype = Talks Physically                               35
Using Prototype to Solve the Real Problem                                      Design Values                              ...
Using Prototype to Solve the Real Problem                         ? ??                             ?                      ...
Using Prototype to Solve the Real Problem                         ? ??                             ?                      ...
Vision                >100 yearsUser’s need - 10 years  ApplicationTechnology       - 2 years                             39
預測未來最好的方法、即是去創造它。The best way to predict the future is to invent it.                                       - Alan Kay     ...
Thanks, and any question?    tungjentsai@gmail.com                            41
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  1. 1. Advanced Research in Multiple Disciplinary- Create Values through Design Research  蔡敦仁 Denny TsaiSr. Design ResearcherFuture Lab 1, Quanta Research Institute (QRI) 1
  2. 2. Self PortraitPART I Introducing Quanta Research InstitutePART II Paradigm ShiftPART III How we works? 2
  3. 3. Self Portrait 1996 Marketing/Product Manager | - BS, Dpt. International Business, Yuan-Ze University - 4 years work in marketing/product manager/UI design 2004 - IT - Financial Business 3
  4. 4. Self Portrait 1996 Marketing/Product Manager | - BS, Dpt. International Business, Yuan-Ze University - 4 years work in marketing/product manager/UI design 2004 - IT - Financial Business 2005 Design Disciplinary | - MS., Industrial Design, National Cheng Kung University (NCKU) - Ph.D., Design Science, Chiba University 2007 - Visual Affordance in Car Back Lamp Design 4
  5. 5. Self Portrait 1996 Marketing/Product Manager | - BS, Dpt. International Business, Yuan-Ze University - 4 years work in marketing/product manager/UI design 2004 - IT - Financial Business 2005 Design Disciplinary | - MS., Industrial Design, National Cheng Kung University (NCKU) - Ph.D., Design Science, Chiba University 2007 - Visual Affordance in Car Back Lamp Design 2007 Design Researcher | - Experienced in Fujitsu, GK Tech and Dentsu - Post-Doc in Nifty and Quanta Research Institute Now - Method for designing interaction for Service Product System 5
  6. 6. Self Portrait New iMac(1998) 1996 Marketing/Product Manager Google (1998) | - BS, Dpt. International Business, Yuan-Ze University Windows 95(1996) - 4 years work in marketing/product manager/UI design 2004 - IT - Financial Business Windows XP (2001) iPod (2001) Nokia Vertu (2002) Amazon Web Service (2002) 2005 Design Disciplinary Google Map(2004) - MS., Industrial Design, National Cheng Kung University (NCKU) | iTunes (2005) - Ph.D., Design Science, Chiba University 2007 - Visual Affordance in Car Back Lamp Design Facebook (2006) iPhone (2007) Windows Vista (2007) Windows 7 (2009) iPad (2010) 2007 Design Researcher | - Experienced in Fujitsu, GK Tech and Dentsu Nokia acquired by MS (2011) - Post-Doc in Nifty and Quanta Research Institute Now Windows 8 (2012) - Method for designing interaction for Service Product System 6
  7. 7. About Quanta Research Institute 1 Technology Research Initiatives • Mobile Multimedia SoC • Digital Imaging Processing Engine • Just Play (Configuration free ad hoc network for smart devices) • Trusted Virtual Storage and Computing • T-Net (Overlay networks for peer-to-peer communications) • Natural Interaction (Human centric interface by spoken and written input) • Blade Server-Based Grid Computing for Scientific Applications 2 Product Research Initiatives • Wireless Communication Technology and related applications      (WiMax, UWB etc) • Digital Home Solution • Digital Mobile Computing Devices • Advanced Storage Systems(NAS, SAN, etc) 7
  8. 8. Global Site Copenhagen UNIV. WATERLOO UNIV. of ST.MARTIN MIT CSAIL QRC QRI NTU NTHU NCKU 8
  9. 9. Design Team in QRI Design Values Aesthetics Design Research User Research Engineer User Study 7 Designers / 12 Engineer (FL1) / 450+ Engineer (QRI) 9
  10. 10. Design Team in QRI Usability Design Values User Aesthetics Interaction (Actor) Design Sociology Physical Design Contextual Design Research Study Human Factor Cognitive Psychology User Research Engineer User Study 7 Designers / 12 Engineer (FL1) / 450+ Engineer (QRI) 10
  11. 11. Cross the Boundary, Out of the box New iMac(1998) Google (1998) Windows 95(1996) Windows XP (2001) 01 11 iPod (2001) 10 Nokia Vertu (2002) 00 11 Amazon Web Service (2002) 10 00 Google Map(2004) 01 iTunes (2005) 01 11 Facebook (2006) 10 11 iPhone (2007) 10 Windows Vista (2007) 00 01 Windows 7 (2009) 00 iPad (2010) Nokia acquired by MS (2011) Windows 8 (2012) 11
  12. 12. Cross the Boundary, Out of the box New iMac(1998) Google (1998) Windows 95(1996) Windows XP (2001) 01 11 iPod (2001) 10 Nokia Vertu (2002) 00 11 Amazon Web Service (2002) 10 00 Google Map(2004) iTunes (2005) 01 01 11 Paradigm Shift Facebook (2006) 10 11 iPhone (2007) 10 Windows Vista (2007) 00 01 Windows 7 (2009) 00 iPad (2010) Nokia acquired by MS (2011) Windows 8 (2012) 12
  13. 13. 011110001110000101 Paradigm Shift11101110000100 13
  14. 14. 011110001110000101 Paradigm Shift in Design11101110000100 14
  15. 15. 011110001110000101 Paradigm Shift with Interaction Design11101110000100 15
  16. 16. Model of Interaction Design StudyImplicit and Explicit Interactions Multi-sensor device Usability Augment Reality Multi-touch Interface Context-awareness Tactile Social Network Media Augment Tangible Stimuli Activities Spatial Experience Semantic Haptic Perception Emotions Movement Cognitions Kansei Ethics Social-cultural Aesthetics 16
  17. 17. Model of Interaction Design Study Action Interaction Action human object 17
  18. 18. Model of Interaction Design Study Action Interaction human Sensation object 18
  19. 19. Model of Interaction Design Study Experience e 0 e 1 e 2 e 3 e 4 e 5 = external Action a 0 a 1 a 2 a 3 a 4 a 5 = input Sensation s 1 s 2 s 3 s 4 s 5 = output Meaning m 1 m 2 m 3 m 4 m 5human object K,Krippendorf, 2006. The Semantic Turn: A New foundation of design, CRC Press. 19
  20. 20. Model of Interaction Design Study Action Meaning Interaction human object Sensation Experience 20
  21. 21. Model of Interaction Design Study Activity Behavior Action Movement Meaning Interaction human Sense object Sensation Experience 21
  22. 22. Model of Interaction Design Study Activity Behavior Action Movement Meaning Interaction Mediation human Sense object Sensation Interpretation Experience Expression 22
  23. 23. Model of Interaction Design Study Activity Behavior Action Movement Meaning Interaction Mediation human Sense object Cognition Sensation Interface Interpretation Experience Expression 23
  24. 24. Model of Interaction Design Study ActivitySOCIAL - CULTURAL TECHNOLOGYPSYCHOLOGY ENGINEERING... Behavior .... Adoption Adaption Action Movement Meaning Interaction Mediation human Sense object Cognition Sensation Interface Interpretation Experience Expression 24
  25. 25. 011110001110000101 Paradigm Shift with Interaction Design11101110000100 25
  26. 26. Paradigm Shift with Interaction DesignEveryone is a designerIterative curve in every decision makingFocus on human valueMake failure smartly - prototyping 26
  27. 27. 011110001110000101 Paradigm Shift with Designing Prototypes11101110000100 27
  28. 28. Apple II 28
  29. 29. Motorola Dyna Tac 29
  30. 30. Bush Button Phone 30
  31. 31. Moog 31
  32. 32. Rapid Prototype for Experiencing Interactions 2010年10月10日日曜日 7.Touch Button (靜電觸摸開關) 1.透明ACRYLIC管 6.Color Sensor mmФ ,5*14個 ) 5.基板組-2 最大尺寸: 26mm(W)*16mm(L)*5mm(H) 2.Full color RGB (5mmФ *12個,同時同色發光 ) 3.基板組-1 4.鈕扣電池位置 最大尺寸: 30mm(W)*30mm(L)*7mm(H) 32
  33. 33. Tokyo Designer’s Week (TDW) 2010 33
  34. 34. Jing-Hua Jei- Hou(2010) 34
  35. 35. Prototype = Talks Physically 35
  36. 36. Using Prototype to Solve the Real Problem Design Values Agile Loops Production 36
  37. 37. Using Prototype to Solve the Real Problem ? ?? ? ? ? Design Values 37
  38. 38. Using Prototype to Solve the Real Problem ? ?? ? ? ? Design Values Asking the real problems Do the right things 38
  39. 39. Vision >100 yearsUser’s need - 10 years ApplicationTechnology - 2 years 39
  40. 40. 預測未來最好的方法、即是去創造它。The best way to predict the future is to invent it. - Alan Kay 40
  41. 41. Thanks, and any question? tungjentsai@gmail.com 41

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