MuseumNext manifesto (Madrid 2011)
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MuseumNext manifesto (Madrid 2011)

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Six points to get museums thinking about how social and digital media can help then to create the museum of the future.

Six points to get museums thinking about how social and digital media can help then to create the museum of the future.

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  • It’s not about technology
  • The best crafted brand stories may be memorable, but only if someone hears them. And as consumers become more inclined to speak, share, comment, update and check-in rather than listen and absorb, we need to get out of the business of telling stories and into the business of getting others to tell them for us.
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  • MET GROUP POOL – 12,404
  • ----- Meeting Notes (12/05/2011 13:49) -----true blood story