Developing an iconic andmemorable campaign forthe launch of the gallery
BE CURIOUS
LOVE ME
DEBATABLE
QUESTION ME          THINKING SPACE        GET OUT MORE            DEBATABLE  LOVE ME            TAKE ACTION            LA...
LOOK AT ME                  I AM YFLICKR.COM/HEPWORTHGALLERY   HEPWORTHWA
K AT ME           I AM YOURS              LOVEHEPWORTHGALLERY   HEPWORTHWAKEFIELD.COM   @HEPWORT
I AM YOURS                                                              LOVE   YORKSHIRE’S                                ...
E ME                                                         LOOK HEREHIRE’S                                              ...
FO LLO                                         W ME   WH O          AM I ?         LK      TA       04.  T’S              ...
FACEBOOK @           FLICKR.COM/THE HEPWORTHWAKEFIELD   HEPWORTHWAKEFIELD      FACEBOOK @           FLICKR.COM/THE HEPWORT...
A PLACE FOR   A PLACE FOR
HEPWORTHWAKEFIELD.COM/MAKEYOURMARK      I’M YOURS         04.05.11HEPWORTHWAKEFIELD.COM/MAKEYOURMARK
LES                     A L                    MO                                                S DR            C        ...
YORKSHIRE’S                                          NEW CONTEMPORARY                                              04.05.1...
YORKSHIRE’S04.05.11                                                   NEW CONTEMPORARY                                    ...
YORKSHIRE’S.05.11                             NEW CONTEMPORARY                    04.05.11                                ...
FINING                                      REACT                                                                         ...
I’M YOURS
Launching a new museum
Launching a new museum
Launching a new museum
Launching a new museum
Launching a new museum
Launching a new museum
Launching a new museum
Launching a new museum
Launching a new museum
Launching a new museum
Launching a new museum
Launching a new museum
Launching a new museum
Launching a new museum
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Launching a new museum

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A presentation about the launch campaign for a new art museum, using Sumo's work for the Hepworth Wakefield in England.

http://www.sumodesign.co.uk

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Transcript of "Launching a new museum"

  1. 1. Developing an iconic andmemorable campaign forthe launch of the gallery
  2. 2. BE CURIOUS
  3. 3. LOVE ME
  4. 4. DEBATABLE
  5. 5. QUESTION ME THINKING SPACE GET OUT MORE DEBATABLE LOVE ME TAKE ACTION LANDMARK? ACT LOATHE ME SEE ME COMING DEFINING REACTI AM INEVITABLE I WILL PROVOKE CHALLENGE ME HAVE YOUR OPINION BE CURIOUS SPEAK UP THINK AGAIN SHARE ME ASTONISHMENT. FORGET EVERYTHINGNOT ESTABLISHMENT. YOU THINK YOU KNOW. IS IT ART? IS ART IT? SOUL STIRRER
  6. 6. LOOK AT ME I AM YFLICKR.COM/HEPWORTHGALLERY HEPWORTHWA
  7. 7. K AT ME I AM YOURS LOVEHEPWORTHGALLERY HEPWORTHWAKEFIELD.COM @HEPWORT
  8. 8. I AM YOURS LOVE YORKSHIRE’S YORKSHNEW CONTEMPORARY NEW CONTE ART GALLERY ART GAL 4.05.11 4.05 Getting there: Free shuttle bus from the station T/F 01924 305900 Parking also available
  9. 9. E ME LOOK HEREHIRE’S YORKSHIRE’S MPORARY NEW CONTEMPORARY LLERY ART GALLERY.11 4.05.11 Getting there: Getting there: Free shuttle bus from the station T/F 01924 305900 Free shuttle bus from the station T/F 01924 305900 Parking also available Parking also available
  10. 10. FO LLO W ME WH O AM I ? LK TA 04. T’S 05.LE 11
  11. 11. FACEBOOK @ FLICKR.COM/THE HEPWORTHWAKEFIELD HEPWORTHWAKEFIELD FACEBOOK @ FLICKR.COM/THE HEPWORTHWAKEFIELD HEPWORTHWAKEFIELDHEPWORTHWAKEFIELD.COM @HEPWORTHGALLERYHEPWORTHWAKEFIELD.COM @HEPWORTHGALLERY
  12. 12. A PLACE FOR A PLACE FOR
  13. 13. HEPWORTHWAKEFIELD.COM/MAKEYOURMARK I’M YOURS 04.05.11HEPWORTHWAKEFIELD.COM/MAKEYOURMARK
  14. 14. LES A L MO S DR C RE T INK, L O HIN KNEW @HE PWO RTH QW GALLER F 13 Y W 04.05.11 HEPWORTHWAKEFIELD.COM
  15. 15. YORKSHIRE’S NEW CONTEMPORARY 04.05.11 ART GALLERY MAKE YOUR MARK Use words and pictures and let us know how you feel about The Hepworth Wakefield MAKE YOUR MARK GREAT ART GREAT Name Email I’M REA| Choose ADD TEXT ADD IMAGEAMAZING AMAZING Title CLEAR GO Your colour SELECT FUN EXCITED MOORE FUN SUBMIT MAKE YOUR MARK MAKE YOUR MARK HEPWORTH WHY?
  16. 16. YORKSHIRE’S04.05.11 NEW CONTEMPORARY 04.05.11 ART GALLERY MAKE YOUR MARK Use words and pictures and let us know how you feel aboutMAKE YOUR MARK The Hepworth Wakefield MAKE YOUR MARK GREAT ART LIKE GREAT Name Email Choose ADD TEXT ADD IMAGE AMAZING AMAZING Title Your image BROWSE BROWSE CROP NOW Your colour MOORE FUN EXCITED SELECT MOORE FUN SUBMITMAKE YOUR MARK MAKE YOUR MARK MAKE YOUR MARK HEPWORTH WHY?
  17. 17. YORKSHIRE’S.05.11 NEW CONTEMPORARY 04.05.11 ART GALLERYE YOUR MARK LIKE GREAT ART MAKE YOUR MARK AMAZINGMOORE FUN EXCITED MOOREE YOUR MARK MAKE YOUR MARK MAKE YOUR MARK HEPWORTH WHY?
  18. 18. FINING REACT LESS DRINK, RESIST ME MORE THINK DEBATABLE LANDMARK C A L @HEPWORTHGALLERY LO EW 3Q W N F1 .11 5LENGE ME ANTI-NOTHING 04.0 W HAVE YOUR OPINION LOOK AT ME I AM YOURS LOVE ME OM COM .C I ELD WAK EF RTH WO H EPK AGAIN SHARE ME UNEXPECTED NORMALITY QUESTION ME THINKING SPACE FLICKR.COM/HEPWORTHGALLERY GET OUT MORE HEPWORTHWAKEFIELD.COM DEBATABLE @HEPWORTHGALLERY APRIL/MAYT? IS ART IT? SOUL STIRRER I’M OPEN. ARE YOU? LOVE ME TAKE ACTION LANDMARK? ACT DEBATABLE VISIT ME 2011 FO LLO W ME WH O AM I ? LOATHE ME SEE ME COMING DEFINING REACT ACT IGNORE ME K AL 04. T ’S T 05.LE 11 I AM INEVITABLE I WILL PROVOKE CHALLENGE ME HAVE YOUR OPINION AN A PLACE FOR A PLACE FOR REACT RESIST ME OPEN FOR… BE CURIOUS SPEAK UP THINK AGAIN SHARE ME UN FACEBOOK @ FLICKR.COM/ ANTI-NOTHING THE HEPWORTHWAKEFIELD HEPWORTHWAKEFIELDHAVE YOUR OPINION ASTONISHMENT.FORGET EVERYTHING IS IT ART? IS ART IT? SOUL STIRRER I’M NOT ESTABLISHMENT. YOU THINK YOU KNOW.
  19. 19. I’M YOURS
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