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My view of what is coming up.... part 1

My view of what is coming up.... part 1

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Mobile game changer 2011 Mobile game changer 2011 Document Transcript

  • 12-Aug-11The puzzle:I Live in the Future & Heres How It Works Dr. Jimmy Schwarzkopf Research Fellow jimmy@stki.info www.stki.info Let’s go for a walk ` 2 1
  • 12-Aug-11 Changes are “BIG” Nicolaus Copernicus ` 1514 3Big change or IMPLOSIONFirst Technological Implosion Second Technological Implosion 1982-1986 2011 -2015• PC Ecosystem • Mobility Devices Ecosystem• Client/server Ecosystem • Cloud Services Ecosystem• LAN/WAN Ecosystem • Analytic tools/appliances for data• Internet/Web Ecosystem management Ecosystem• X86 Ecosystem • NO-SQL DBMS Ecosystem• Relational DBMS Ecosystem ` • Social Commerce Ecosystem 4 2
  • 12-Aug-11 What did CIOs say in 1982-1986• Are all this technologies: – Secure ? – Strong enough ? – Manageable in an IT environment ? – Will IT loose control ?` – Should IT use them ? Guess what they will say 2011 - 2012 (we are in a faster moving era) ? 5 NO .. NO ` 6 3
  • 12-Aug-11 Albert Einstein said about CIOs (?): ` 7 5th Generation Of Computing 1970s 1980s 1990s 2000s 2011+Autocratic Personal: Web: SOA: Cloud/Mobility:CentralizedComputing ` 4
  • 12-Aug-11Will IT change ? Will CIO’s ? ` 9 What do I mean? ` 10 5
  • 12-Aug-11 2011-12 Game Changers New CIO (Job & Responsibilities ) New Internet Operating System legacy mobile devices migrations management peer-to-peer E-bizz open source 24X7 Consumerized IT Web 3.0 connectivity collaboration sensors ` virtualGamification Data Center efficiency clients density and monitoring Storage & bandwidth Price revolutions virtualization DW appliances video content unified communication infrastructure convergence 11 Game Changer 1 Consumerized IT • “Personal” connectivity • Personal Mobile Computing • Cloud based applications ` Knowledge Individuals • Always connected • Technology Savvy • Multitasked 12 6
  • 12-Aug-11 IT is Consumerized ………. ` 132011: my pocket’s contents ` 7
  • 12-Aug-11Simple business appSquare handles security and meetsall PCI security standards to ensure payments are safe and secure. ` 15 In 2 years we will carry only 1 ` 8
  • 12-Aug-11 Are You Ready for the New Peer-to-Peer Economy? transactions happen between individuals or a group of individuals and not only between corporations and individuals. ` 196,802 soho ( up to 9 companies employees)STKI’s Jewish “philosopher” of the year• In 1959, Prof. Drucker coined the term “knowledge worker” `• In 2011 we can coin the term: “knowledge individual” 18 9
  • 12-Aug-11 “ knowledge individual ” MIXES “home/work” 24 hours a day ` Connected to: Applications used: i. World information/news i. Personal Finance ii. Education ii. Personal Productivity iii. Entertainment iii. ENTERPRISE APPLICATIONS iv. Family & friends iv. Data Storage v. WORK v. Personal Entertainer vi. Family Health vii. othersHow does the knowledge individual make decisions today: Company sends “future rewards” ` 20 10
  • 12-Aug-11Future “retail” environment • U.S. Patent and Trademark Office published a new patent application entitled • “Social Networking in Shopping Environments” ` 21 Game Changer 2 Storage & Bandwidth – New networks – New Technologies – Reductions of price – New Applications ` – Net Neutrality • equal infrastructure services for all 22 11
  • 12-Aug-11 Virtually free and unlimited• Storage and bandwidth: improving while dramatic reductions of price .• The marginal cost is falling to practically zero. ` 23 We are in the midst of an historic “upload” ` 12
  • 12-Aug-11 Israeli Internet Speeds ` Communication Costs 25 Growth: Digital HighwayAvailability of cellular and line high-speed broadband Broadband related growth (innovation) and availability of several (>2) aquatic lines to Italy will bewill push differentiator in 2010-2012 the big INNOVATION 2011-2014 ` 13
  • 12-Aug-11 Digital Terrestrial Television (DTT)spectrum released by TV’s switch to digital broadcasting • Below 700MHs for unlicensed use by the public – White-space devices will be able to zip data along at 400-800Mbps and have ranges of several kilometers • 700MHz bands for mobile-phone operators – Old TV signals travel for many kilometers, carry a lot of information, unaffected by weather and go through walls to penetrate buildings. ` Game Changer 3 New OS for the internet ` 28 14
  • 12-Aug-11The Web Is Dead. Long Live the Internet ` 29Mobile Appliances as “internet OS client” (from GPS or cell antennas) ` (from Google) (from Waze) (from Google Streets) 30 15
  • 12-Aug-11And wow wow wow ` 31 Game Changer 4 Post PC era: New generation of appliances ` 32 16
  • 12-Aug-11When will we have “Industrial Information” Machines ? It takes time not only for people to adopt technologies into their daily routines but also for technologists to figure out how to make things 33 years ` The Austin 7 was produced from 1922 through to 1939The Karl Benz Patent Motorwagen 1885,. by the Austin Motor Company. 33 The rule: +/-30 years ` 34 17
  • 12-Aug-11Mobility ` 35 ` 36 18
  • 12-Aug-11 `Like an old phone changed form adopted its own form 37 Average time spent connected by “knowledge individual” Web surfing(URL based) 59% 1995-2003 ` In other words Aps 2003-10 38 19
  • 12-Aug-11 Smartphones 2011 Nokia Microsoft Blackberry ` IsraellDecision on “curator” as marriage ` 40 20
  • 12-Aug-11tech wars or religion wars ` 41 Game Changer 5 Mobile Apps The Rise of a New Generation "specialized local apps running in conjunction with cloud-based services" across smartphones, tablets, and other ` devices 42 21
  • 12-Aug-11 Mobile Applications also changingYour mobile application and Less like that:should look more like that: ` Don’t look at mobile devices as an “extended PC” It is a totally different device that will offer added value that a PC doesn’t How are we going to use them ? ` 44 22
  • 12-Aug-11 Or one for each machine? PCs Tablets Smart phones Cell phones Mac `Multichannel technologies are only that: technologies ` 46 23
  • 12-Aug-11 Change from Multichannel to Touchpoint Strategies Technology versus Service `technologies 47 Game Changer 6 • Web 2 + 3 + 4 • Social Capital Management • Social Networks ` • Crowd Sourcing • Facebook 48 24
  • 12-Aug-11Evolution of Social Media… ` 49 25-34: 893K Over 35: 606K Over 55: 128K ` 1.053 Million 18-24 use facebook 43.36% of the population use FACEBOOK 50 25
  • 12-Aug-11Facebook Creditsare added to youraccount at USD$0.10 each. ` 51 ` Now, it’s likely to be Facebook ……. 52 26
  • 12-Aug-11 Game Changer 7 GAMIFICATION (new man machine or user/interface) ` 53 Farmville Game on Facebook• It’s free but you can buy goods to enhance the experience: – 1,200,000 tractors ‘sold’ every single day• A team of 35 Developers release new virtual items into FarmVille twice a week• 285 Million+ users without any advertising per day `• Parent company Zynga makes est. $2,500M / Year and has 1200+ employees 54 27
  • 12-Aug-11Examples of Gamification (daily users) ` www.appdata.com 55Gamification: Hype or Game-Changer? • use of game play mechanics for non-game applications • encourage people to adopt and engage in desired behaviors in connection with the applications ` 56 28
  • 12-Aug-11 Work While You Whistle `New MMI/UI based on Gamification ` 58 29
  • 12-Aug-11 Game Changer 8 SENSORS (ie: body, location based, etc……..) ` 59The Sensors Are Coming! Body Sensing Comes to Smartphones ` Sensors could include heart monitors to keep tabs on your health. There will also be sensors that can detect perspiration and could be used to monitor your excitement level and even mood. 60 30
  • 12-Aug-11More “sensors” ……… ` 61 Facebook PlacesThe check-in icon only shows up on the day of the event and only when users aregeographically close to the specified address. ` 62 31
  • 12-Aug-11Location based services ` 63 ` 64 32
  • 12-Aug-11 Where are we???? 2012 ` 65 Web 3.0 `Web 1.0: involved go search, get data and some limited interactivityWeb 2.0: involves real identities and real relationshipsWeb 3.0: will be real identities generating massive amounts of data 66 33
  • 12-Aug-11Very high volume, high speed, unstructured data analysis ` 67 Wake up call…….. NOW ` 68 34
  • 12-Aug-11` 69 35