I Live in the Future &Heres How It Works    Dr. Jimmy Schwarzkopf         Research Fellow        jimmy@stki.info          ...
2011: year of the GAME CHANGERS                      2
2011: year of the GAME CHANGERS                      3
Changes are “BIG”    Nicolaus Copernicus           1514                          4
Big change or IMPLOSIONFirst Technological Implosion   Second Technological Implosion•   PC Ecosystem                • Mob...
What did CIOs say in 1982-1986• Are all this technologies:  – Secure ?  – Strong enough ?  – Manageable in an IT environme...
NO .. NO           7
Albert Einstein said about CIOs (?):                         8
5th Generation Of Computing  1970s      1980s     1990s   2000s       2011+Autocratic Personal:   Web:    SOA:    Cloud/Mo...
Will IT change ? Will CIO’s ?                     10
2011-12 Game Changers                11
What does it mean ?????????                   12
Drastic changes are occurring in IT                        13
Game Changer 1     CIO is responsible for :       – Provide fault-free IT support and         mitigate risks       – Suppo...
"Chief Business Technology Officer" (CBTO)George Colony (Forrester) is advocatingto drop the name of CIO :  – CBTO are in ...
Game Changer 2     Consumerized IT     • “Personal” connectivity     • Personal Mobile Computing     • Cloud based applica...
IT is consumerized ……….                  17
2011: my pocket’s contents
In 2 years we will carry only 1
STKI’s Jewish “philosopher” of the year• innovation and entrepreneurship  behavior of individuals making decisions and  in...
Productivity Management• Emphasis upon the results of:  managerial actions rather than the  supervision of activities (“sc...
Prof. Drucker: Managing a Business• Purpose of Business  – To Create Customers• Functions of Business  – Marketing  – Inno...
Knowledge Individual• In 1959, Prof. Drucker coined the term  “knowledge worker”  – Since then their share of the workforc...
“ knowledge individual ”              MIXES “home/work” 24 hours a dayConnected to:                          Applications ...
Average time spent connected by    “knowledge individual”        Web surfing(URL based)                                   ...
How does the knowledge individual     make decisions today:    Company sends    “future rewards”                       26
Game Changer 3   • Death       of Technology    Strategies   • Death   of Multi-channel    Strategies   • Birth  of Busine...
Multichannel technologies are only        that: technologies                        28
Change fromMultichannel to Touchpoint Strategies               Technology versus Servicetechnologies                      ...
Game Changer 4  • Curated Computing    – Vanilla solutions    – Simplifies support and upgrades    – Easy prioritizing of ...
CURATED COMPUTING1. Allows everybody to find applications they need   (on premises or cloud)2. CURATOR decides what techno...
Decision on “curator” as marriage                       32
tech wars or religion wars                    33
Game Changer 5    Storage & Bandwidth    – New networks    – New Technologies    – Reductions of price                    34
Virtually free and unlimited• Storage and bandwidth:  improving while dramatic  reductions of price .• The marginal cost i...
We are in the midst of an historic “upload”
Israeli Internet Speeds                               Communication Costs                          37
Growth: Digital HighwayAvailability of cellular and line high-speed broadband  Broadband related growth (innovation) and a...
Digital Terrestrial Television (DTT)spectrum released by TV’s switch to digital broadcasting • Below 700MHs for unlicensed...
We get free services on the “web”  Will industry dynamics shift ? Will there still be free services in       the internet ...
We get free services on the “web” Will industry dynamics shift ?                       41
Why is my “ISP” slowing me                   down?• UKs broadband providers are to give clearer information about how  the...
Days of “unlimited broadband”       may be numbered…….• AT&T says it will implement a:  – 150GB monthly cap: on landline D...
Household Expenditures (Israel)                                This was in 2007                                no new data...
Game Changer 6    New OS for    the internet            45
The Web Is Dead. Long Live the Internet                           46
Internet Operating System• Internet is the “infrastructure”• WEB (WWW) is the first generation internet OSWhat is next?• S...
Mobile Appliances as “internet OS client”            (from GPS or cell antennas)          (from Google)                 (f...
And wow wow wow            49
Game Changer 7   Hybrid Clouds   Private Clouds   Public Clouds     – BPaaS     – PaaS     – SaaS     – IaaS              ...
Enterprise Cloud              51
Consumer Cloud Applications
Cloudy IT: the hybrid world                      ISPs will become strategic                                               ...
4 types: Enterprise Clouds                    54
Who will be the winner (PaaS)?                                            Curated                                         ...
Parts of a “private cloud”                             56
How does a private “cloud” look ?                       57
Game Changer 8  • Web 2 + 3  • Social Capital Management  • Social Networks  • Crowd Sourcing  • Facebook                58
Social CapitalProf. Robert Putnam defines Social Capital:   “the social networks and the norms of trustworthiness and reci...
Evolution of Social Media…                   60
61
62
Peer Influence Analysis• two groups of influential consumers online:  – use blogs, forums, and review sites to share compl...
Peer Influence Analysis• two groups of influential consumers online:  – use blogs, forums, and review sites to share compl...
65
Engage 1 influence 6                66
Social networking for retail shops                • U.S. Patent and Trademark Office                  published a new pate...
Social Media can be used :                         marketing               opportunity             Product              ma...
38% in High-Tech69
25-34: 893K                             Over 35:                              606K                             Over 55:   ...
25-34: 893K                               Over 35:                                 606K                                Ove...
72
Facebook Ad Revenues 2009-12                    73
28/3 roughly 2.5 billion shares       outstanding, at $85 billion74
Game Changer 9  GAMIFICATION  (new man machine  or user/interface)            75
Gamification• use of game play mechanics for non-game applications• encourage people to adopt and engage in desired  behav...
New MMI/UI based on    Gamification               77
Farmville Game on Facebook• It‟s free but you can buy goods to enhance the  experience:  – 1,200,000 tractors „sold‟ every...
Examples of Gamification                  79
US Social Gamers(millions and % of internet users)                        80
Motion Gaming: Business Trend?                • Will motion gaming                  business application                  ...
Game Changer 10   SENSORS   (ie: location based services)                 82
Sensors everywhere           83
More “sensors” ………           84
Facebook PlacesThe check-in icon only shows up on the day of     the event and only when users aregeographically close to ...
Location based services                  86
Location based rewards                 87
Game Changer 11        New      data base         and    analytic tools             88
Data Boom: what newtechnologies are available           Traditional          analytic tools          and relational       ...
Very high volume, high speed, unstructured data analysis                      90
First Rate Enterprises do analytic   simulations of opposed ideas-”The test of a first-rate intelligenceis the ability to ...
New Analytic Toolstable@james_kobielus_blog
Industry in a Box- AppliancesAnalytical Data WarehouseAppliances  –   NCR Teradata  –   Oracle Exadata  –   IBM Netezza  –...
Game Changer 12   New generation    of appliances             94
When will we have “Industrial Information” Machines ?       It takes time not only for people to adopt      technologies i...
The rule: +/-30 years                 96
Mobility           97
Mobility           98
99
2010: Israel 3G penetration 52%          (18% growth)
Game Changer 13        Mobile Apps   The Rise of a New Generation                 101
Like an old phone   changed form         adopted its own form                                   102
Context Applications                103
Smartphones Q32010           104
Smartphones Q32010           105
Active App developer base estimates (4Q2010)        http://www.zdnet.com/blog/btl/can-hp-make-webos-relevant/44245?tag=man...
Or one for each machine?PCs           Tablets   Smart phones Cell phones        Mac
Mobile Applications also changingYour mobile application                       and Less like that:  should look more like ...
How are we going to use them ?                     109
Design features (user wins)                 ordevelopment and distribution (IT wins)                         110
Native Apps vs Mobile Web                  111
Native Apps vs Mobile Web                  112
When are you “changing” ???                   113
Game Changer 14   E-bizz   (ie: e/m banking)             114
The growth of m(obile)-commerce – The percent of consumers who say they‟ve used an   online retailer‟s site from a mobile ...
Smartphone activities (12/2010 USA)                   116
Are You Ready for the New  Peer-to-Peer Economy?transactions happen between individuals  or a group of individuals and not...
Simple business appSquare handles security and meetsall PCI security standards to ensure   payments are safe and secure.  ...
2011: A Crossroads For NFC Mobile Payments                                  Near Field Communications• Rather than pay wit...
smartphones              120
The Future of Mobile Banking  what the next-generation will look like…….  .The Mobile Bank Revolution:          Jibun Bank...
122
Zopa is the worlds first social finance company.• A way for people to lend and borrow directly with each other, online.• T...
124
Game Changer 15   New generation   CORE applications             125
New generation core systems• Core business software reflect:   –   Business Processes   –   Business environment (now Soci...
Game Changer 16   IT and MARKETING             127
Marketing as a new IT client                    128
New CRM: Engaging and influencing         CRM 1.0                           CRM 2.0Managing individual customers   Managin...
Revenue cycle changes:                 130
Marketing as a new IT client                    131
Social Media Matters                132
133
134
In the next 5 years, 17% of marketing budget        will be spent on social media
Game changer: Wake up call         NOW                   136
Now who stops it?    LEGAL  Department               137
Now, it’s likely to beFacebook ……. 138
So the game changers till now: SPEED & VERTICAL SENSORS SOFTWARE  SCALE SOLUTIONS New kinds of data Hybrid Cloud          ...
IT-basedINNOVATION   140
141
Innovation is ONLY defined by its REALIZATION       (you know it when you see it. )                                     142
Who has what 1            143
Who has what 2            144
Computerworld this weekend   IT innovation is about “understanding” theintersection between technologies and business     ...
percentage of employed persons    aged 15-74 in ICT fields   Israel 9.7%
ICT in the business sector   Finland       9.8                               ISRAEL         15.92   Sweden        8.7     ...
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Dr Jimmy Schwarzkopf Keynote @STKI Summit 2011

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Dr Jimmy Schwarzkopf Keynote @STKI Summit 2011

  1. 1. I Live in the Future &Heres How It Works Dr. Jimmy Schwarzkopf Research Fellow jimmy@stki.info www.stki.info
  2. 2. 2011: year of the GAME CHANGERS 2
  3. 3. 2011: year of the GAME CHANGERS 3
  4. 4. Changes are “BIG” Nicolaus Copernicus 1514 4
  5. 5. Big change or IMPLOSIONFirst Technological Implosion Second Technological Implosion• PC Ecosystem • Mobility Devices Ecosystem• Client/server Ecosystem • Cloud Services Ecosystem• LAN/WAN Ecosystem • Analytic tools/appliances for• Internet/Web Ecosystem data management Ecosystem• X86 Ecosystem • NO-SQL DBMS Ecosystem• Relational DBMS Ecosystem • Social Commerce Ecosystem 5
  6. 6. What did CIOs say in 1982-1986• Are all this technologies: – Secure ? – Strong enough ? – Manageable in an IT environment ? – Will IT loose control ? – Should IT use them ? Guess what they will say 2011 - 2012 (we are in a faster moving era) ? 6
  7. 7. NO .. NO 7
  8. 8. Albert Einstein said about CIOs (?): 8
  9. 9. 5th Generation Of Computing 1970s 1980s 1990s 2000s 2011+Autocratic Personal: Web: SOA: Cloud/Mobility:CentralizedComputing
  10. 10. Will IT change ? Will CIO’s ? 10
  11. 11. 2011-12 Game Changers 11
  12. 12. What does it mean ????????? 12
  13. 13. Drastic changes are occurring in IT 13
  14. 14. Game Changer 1 CIO is responsible for : – Provide fault-free IT support and mitigate risks – Support business functions and goals – Reduce business costs (especially IT costs) – Increase business speed and agility – Support business process innovation MOST IMPORTANT: – Support business model innovation 14
  15. 15. "Chief Business Technology Officer" (CBTO)George Colony (Forrester) is advocatingto drop the name of CIO : – CBTO are in charge of “all technology” in their enterprises. – people who work in technology departments exist to drive one thing (business) – signals everyone that the technology department is serious about helping increase growth and profit 15
  16. 16. Game Changer 2 Consumerized IT • “Personal” connectivity • Personal Mobile Computing • Cloud based applications Knowledge Individuals • Always connected • Technology Savvy • Multitasked 16
  17. 17. IT is consumerized ………. 17
  18. 18. 2011: my pocket’s contents
  19. 19. In 2 years we will carry only 1
  20. 20. STKI’s Jewish “philosopher” of the year• innovation and entrepreneurship behavior of individuals making decisions and innovations• “I suddenly realized that all the brilliant economists were interested in the behavior of money/commodities, while I was interested in the behavior of people.” Prof. Peter Druker 20
  21. 21. Productivity Management• Emphasis upon the results of: managerial actions rather than the supervision of activities (“scientific management“ from Frederick Winslow Taylor).• It shifted the entire focus of management thought: • to productivity-output • away from work efforts-input 21
  22. 22. Prof. Drucker: Managing a Business• Purpose of Business – To Create Customers• Functions of Business – Marketing – Innovation• Profit is a result, not a cause, of business activity
  23. 23. Knowledge Individual• In 1959, Prof. Drucker coined the term “knowledge worker” – Since then their share of the workforce has steadily grown – So has the range of technology tools aimed at boosting their productivity• In 2011 we can coin the term: “knowledge individual” 23
  24. 24. “ knowledge individual ” MIXES “home/work” 24 hours a dayConnected to: Applications used:i. World information/news i. Personal Financeii. Education ii. Personal Productivityiii. Entertainment iii. ENTERPRISE APPLICATIONSiv. Family & friends iv. Data Storagev. WORK v. Personal Entertainer vi. Family Health vii. others
  25. 25. Average time spent connected by “knowledge individual” Web surfing(URL based) 59% In other words Aps 25
  26. 26. How does the knowledge individual make decisions today: Company sends “future rewards” 26
  27. 27. Game Changer 3 • Death of Technology Strategies • Death of Multi-channel Strategies • Birth of Business Process Strategies • Birth of Multi-touchpoint Strategies 27
  28. 28. Multichannel technologies are only that: technologies 28
  29. 29. Change fromMultichannel to Touchpoint Strategies Technology versus Servicetechnologies 29
  30. 30. Game Changer 4 • Curated Computing – Vanilla solutions – Simplifies support and upgrades – Easy prioritizing of IT assets and applications 30
  31. 31. CURATED COMPUTING1. Allows everybody to find applications they need (on premises or cloud)2. CURATOR decides what technologies will enter the roadmap and when.3. Once you (user) are in….. You are there for the whole ride 31
  32. 32. Decision on “curator” as marriage 32
  33. 33. tech wars or religion wars 33
  34. 34. Game Changer 5 Storage & Bandwidth – New networks – New Technologies – Reductions of price 34
  35. 35. Virtually free and unlimited• Storage and bandwidth: improving while dramatic reductions of price .• The marginal cost is falling to practically zero. 35
  36. 36. We are in the midst of an historic “upload”
  37. 37. Israeli Internet Speeds Communication Costs 37
  38. 38. Growth: Digital HighwayAvailability of cellular and line high-speed broadband Broadband related growth (innovation) and availability of several (>2) aquatic lines to Italy will bewill push differentiator in 2010-2012 the big INNOVATION 2011-2014
  39. 39. Digital Terrestrial Television (DTT)spectrum released by TV’s switch to digital broadcasting • Below 700MHs for unlicensed use by the public – White-space devices will be able to zip data along at 400-800Mbps and have ranges of several kilometers • 700MHz bands for mobile-phone operators – Old TV signals travel for many kilometers, carry a lot of information, unaffected by weather and go through walls to penetrate buildings.
  40. 40. We get free services on the “web” Will industry dynamics shift ? Will there still be free services in the internet in 2012?Will prices of internet use continue to be low, unlimited, non-differentiated? 40
  41. 41. We get free services on the “web” Will industry dynamics shift ? 41
  42. 42. Why is my “ISP” slowing me down?• UKs broadband providers are to give clearer information about how they slow down users connections to maintain their network performance• ISPs vary the speed of broadband connections depending on the time of day or volume of traffic on their network• Tasks that are not speed critical, downloading files or sending emails, are delayed slightly to ensure that other services, such as streaming video, run smoothly• ISPs will offer "managed services" - effectively giving an exemption from traffic management to website and online applications that are willing to pay for it. 42
  43. 43. Days of “unlimited broadband” may be numbered…….• AT&T says it will implement a: – 150GB monthly cap: on landline DSL – 250GB cap: high speed internet – charge fees of $10 for every 50GB of data – U-Verse TV service wont count towards the GB cap 43
  44. 44. Household Expenditures (Israel) This was in 2007 no new dataOne of thehighest in the world gov.il 44
  45. 45. Game Changer 6 New OS for the internet 45
  46. 46. The Web Is Dead. Long Live the Internet 46
  47. 47. Internet Operating System• Internet is the “infrastructure”• WEB (WWW) is the first generation internet OSWhat is next?• Smartphones as Internet OS clients?• What is the OS?
  48. 48. Mobile Appliances as “internet OS client” (from GPS or cell antennas) (from Google) (from Waze) (from Google Streets) 48
  49. 49. And wow wow wow 49
  50. 50. Game Changer 7 Hybrid Clouds Private Clouds Public Clouds – BPaaS – PaaS – SaaS – IaaS 50
  51. 51. Enterprise Cloud 51
  52. 52. Consumer Cloud Applications
  53. 53. Cloudy IT: the hybrid world ISPs will become strategic Developers are now doing most of theirBy 2014 : development work for public cloud versions.80% of Israeli companies But will have private cloud versions 2015Will run hybrid clouds 53
  54. 54. 4 types: Enterprise Clouds 54
  55. 55. Who will be the winner (PaaS)? Curated Developer PlatformOver ¾ of vendor (new) applications will be developed using PaaS ecosystems 2011-2012 55
  56. 56. Parts of a “private cloud” 56
  57. 57. How does a private “cloud” look ? 57
  58. 58. Game Changer 8 • Web 2 + 3 • Social Capital Management • Social Networks • Crowd Sourcing • Facebook 58
  59. 59. Social CapitalProf. Robert Putnam defines Social Capital: “the social networks and the norms of trustworthiness and reciprocity that arise from them.” 59
  60. 60. Evolution of Social Media… 60
  61. 61. 61
  62. 62. 62
  63. 63. Peer Influence Analysis• two groups of influential consumers online: – use blogs, forums, and review sites to share complete opinions about brands and products online (creating "influence posts") (13.8% of online consumers create 80% of influence post)* – use sites like Facebook, LinkedIn and Twitter to connect their friends to influential content from companies and consumers (creating "influence impressions") (6.2% of online consumers create 80% of influence impressions)* * from blog of Josh Bernoff and Augie Ray 63
  64. 64. Peer Influence Analysis• two groups of influential consumers online: – use blogs, forums, and review sites to share complete opinions about brands and products online (creating "influence posts") (13.8% of online consumers create 80% of influence post)* – use sites like Facebook, LinkedIn and Twitter to connect their friends to influential content from companies and consumers (creating "influence impressions") (6.2% of online consumers create 80% of influence impressions)* * from blog of Josh Bernoff and Augie Ray 64
  65. 65. 65
  66. 66. Engage 1 influence 6 66
  67. 67. Social networking for retail shops • U.S. Patent and Trademark Office published a new patent application entitled “Social Networking in Shopping Environments” 67
  68. 68. Social Media can be used : marketing opportunity Product management awareness internal sales workplace product development product sales knowledge management base training peer-to-peer service support delivery 68
  69. 69. 38% in High-Tech69
  70. 70. 25-34: 893K Over 35: 606K Over 55: 128K43.36% of the population use FACEBOOK 70
  71. 71. 25-34: 893K Over 35: 606K Over 55: 128K 1.053 Million 18-24 use facebook43.36% of the population use FACEBOOK 71
  72. 72. 72
  73. 73. Facebook Ad Revenues 2009-12 73
  74. 74. 28/3 roughly 2.5 billion shares outstanding, at $85 billion74
  75. 75. Game Changer 9 GAMIFICATION (new man machine or user/interface) 75
  76. 76. Gamification• use of game play mechanics for non-game applications• encourage people to adopt and engage in desired behaviors in connection with the applications 76
  77. 77. New MMI/UI based on Gamification 77
  78. 78. Farmville Game on Facebook• It‟s free but you can buy goods to enhance the experience: – 1,200,000 tractors „sold‟ every single day• A team of 35 Developers release new virtual items into FarmVille twice a week• 285 Million+ users without any advertising per day• Parent company Zynga makes est. $2,500M / Year and has 1200+ employees 78
  79. 79. Examples of Gamification 79
  80. 80. US Social Gamers(millions and % of internet users) 80
  81. 81. Motion Gaming: Business Trend? • Will motion gaming business application trend continue in 2011 or will users grow tired of the motion-gaming novelty? 81
  82. 82. Game Changer 10 SENSORS (ie: location based services) 82
  83. 83. Sensors everywhere 83
  84. 84. More “sensors” ……… 84
  85. 85. Facebook PlacesThe check-in icon only shows up on the day of the event and only when users aregeographically close to the specified address. 85
  86. 86. Location based services 86
  87. 87. Location based rewards 87
  88. 88. Game Changer 11 New data base and analytic tools 88
  89. 89. Data Boom: what newtechnologies are available Traditional analytic tools and relational DBMS cannot handle Zettabyte = = 1021 89
  90. 90. Very high volume, high speed, unstructured data analysis 90
  91. 91. First Rate Enterprises do analytic simulations of opposed ideas-”The test of a first-rate intelligenceis the ability to hold two opposedideas in the mind at the same time, andstill retain the ability to function”- F. Scott Fitzgerald 91
  92. 92. New Analytic Toolstable@james_kobielus_blog
  93. 93. Industry in a Box- AppliancesAnalytical Data WarehouseAppliances – NCR Teradata – Oracle Exadata – IBM Netezza – EMC Greenplum – HP + Microsoft 93
  94. 94. Game Changer 12 New generation of appliances 94
  95. 95. When will we have “Industrial Information” Machines ? It takes time not only for people to adopt technologies into their daily routines but also for technologists to figure out how to make things 33 years The Austin 7 was produced from 1922 through to 1939The Karl Benz Patent Motorwagen 1885,. by the Austin Motor Company. 95
  96. 96. The rule: +/-30 years 96
  97. 97. Mobility 97
  98. 98. Mobility 98
  99. 99. 99
  100. 100. 2010: Israel 3G penetration 52% (18% growth)
  101. 101. Game Changer 13 Mobile Apps The Rise of a New Generation 101
  102. 102. Like an old phone changed form adopted its own form 102
  103. 103. Context Applications 103
  104. 104. Smartphones Q32010 104
  105. 105. Smartphones Q32010 105
  106. 106. Active App developer base estimates (4Q2010) http://www.zdnet.com/blog/btl/can-hp-make-webos-relevant/44245?tag=mantle_skin;conten t
  107. 107. Or one for each machine?PCs Tablets Smart phones Cell phones Mac
  108. 108. Mobile Applications also changingYour mobile application and Less like that: should look more like that: Don’t look at mobile devices as an “extended PC” It is a totally different device that will offer added value that a PC doesn’t
  109. 109. How are we going to use them ? 109
  110. 110. Design features (user wins) ordevelopment and distribution (IT wins) 110
  111. 111. Native Apps vs Mobile Web 111
  112. 112. Native Apps vs Mobile Web 112
  113. 113. When are you “changing” ??? 113
  114. 114. Game Changer 14 E-bizz (ie: e/m banking) 114
  115. 115. The growth of m(obile)-commerce – The percent of consumers who say they‟ve used an online retailer‟s site from a mobile phone nearly tripled to 28% from 10% in 2008 – Younger consumers more readily engage with m- commerce than older ones 115
  116. 116. Smartphone activities (12/2010 USA) 116
  117. 117. Are You Ready for the New Peer-to-Peer Economy?transactions happen between individuals or a group of individuals and not only between corporations and individuals. 196,802 soho ( up to 9 companies employees)
  118. 118. Simple business appSquare handles security and meetsall PCI security standards to ensure payments are safe and secure. 118
  119. 119. 2011: A Crossroads For NFC Mobile Payments Near Field Communications• Rather than pay with a piece of plastic you will tap your phone to pay the bill.• Technological changes need to happen, and companies are already working on them.• Apple, Google, Qualcomm and Microsoft/Nokia have already working prototypes
  120. 120. smartphones 120
  121. 121. The Future of Mobile Banking what the next-generation will look like……. .The Mobile Bank Revolution: Jibun Bank 121
  122. 122. 122
  123. 123. Zopa is the worlds first social finance company.• A way for people to lend and borrow directly with each other, online.• They have expanded across the world.• In each country Zopa is a little different. 123
  124. 124. 124
  125. 125. Game Changer 15 New generation CORE applications 125
  126. 126. New generation core systems• Core business software reflect: – Business Processes – Business environment (now Social Commerce will be part) – Regulation – Available Technology• Business Processes are really a combination of two things: – Industry (even micro-industry) related – Management/entrepreneur business model related• Core business applications: • Have a life of about 30 years • Now we are in CORE v2 in Israel • New generation core will include: – mobile, internet and e-bizz core applications – “multichannel” (touch point management) systems 126
  127. 127. Game Changer 16 IT and MARKETING 127
  128. 128. Marketing as a new IT client 128
  129. 129. New CRM: Engaging and influencing CRM 1.0 CRM 2.0Managing individual customers Managing influencers and ‘tribes’
  130. 130. Revenue cycle changes: 130
  131. 131. Marketing as a new IT client 131
  132. 132. Social Media Matters 132
  133. 133. 133
  134. 134. 134
  135. 135. In the next 5 years, 17% of marketing budget will be spent on social media
  136. 136. Game changer: Wake up call NOW 136
  137. 137. Now who stops it? LEGAL Department 137
  138. 138. Now, it’s likely to beFacebook ……. 138
  139. 139. So the game changers till now: SPEED & VERTICAL SENSORS SOFTWARE SCALE SOLUTIONS New kinds of data Hybrid Cloud applicationsprocessing power, Vertical domain storage sizes, expertise in r bandwidth and microvertical core real-time data solutions Appliances Analytics Enterprise 3.0 Always connectedNew tools andappliance 139
  140. 140. IT-basedINNOVATION 140
  141. 141. 141
  142. 142. Innovation is ONLY defined by its REALIZATION (you know it when you see it. ) 142
  143. 143. Who has what 1 143
  144. 144. Who has what 2 144
  145. 145. Computerworld this weekend IT innovation is about “understanding” theintersection between technologies and business models and their processes. 145
  146. 146. percentage of employed persons aged 15-74 in ICT fields Israel 9.7%
  147. 147. ICT in the business sector Finland 9.8 ISRAEL 15.92 Sweden 8.7 Share of Finland 14.78 ISRAEL 8.3 Ireland 8.3 ICT Gross Korea 13.69 Ireland 12.14 Denmark France 7.0 6.5 Value Hungary 10.95 Sweden 10.78 Added in Hungary 6.3 United Kingdom 10.67 Netherlands 6.3 Netherlands 9.20 Italy 6.3 Korea 6.2 business United States 8.70 Japan 6.1 Norway 8.34 Norway 5.9 sector Denmark 7.93 Germany 5.6 France 7.92United States 5.5 product Japan 7.90 Canada 5.4 Belgium 7.65 Austria 5.4 Share Canada 7.62 Australia 5.0 Czech Republic 7.54United Kingdom 4.9 of ICT Italy 7.48 Belgium 4.9 Australia 7.08Czech Republic 4.7 jobs Portugal 7.07 Spain Mexico 3.9 3.6 in business Germany 6.92 Austria 6.81 Portugal 2.6 sector Spain 6.75 Mexico 5.00
  148. 148. 148

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