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Presentation on P & G

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By manirat Kaur

By manirat Kaur

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Presentation on P & G Presentation on P & G Presentation Transcript

  • PROCTER &GAMBLESUBMITTED TO: SUBMITTED BY:Mr Shantanu Ghosh MANIRAT KAUR
  • PROCTER & GAMBLE P&G Home Products Limited is one of Indias fastest growing Fast Moving Consumer Goods Companies that has in its portfolio P&Gs global brands such as Ariel and Tide in the Fabric Care segment, and in the Hair Care segment Procter and Gamble is the worlds largest consumer products Company. P&G knew it needed to accelerate its innovation development and increase its rate of innovation success. And leadership predicted, with the world continually getting smaller and moving faster, sustaining solutions would be found in collaboration, not in isolation.
  • PRODUCT IN P&G Fabric care Hair care Beauty care
  • SUBCATEGORIE OFPRODUCTFABRIC CARE HAIR CARE BEAUTY CAREAriel front-o-mart Pantene pro v OlayTide detergent Head& Shoulder SecretTide bar Rejoice Herbal essences
  • KEYWORDS OF PANTENEPRO VKEYWORDS COMPETITION GLOBAL LOCAL MONTHLY MONTHLY SEARCHES SEARCHESPro Shampoo Medium 4400 1600All Hair types Low 18100 9900Curly Hair High 49500 40500productHair Growth High 60500 33100shampooDifferent Hair Medium 140 36Types
  • KEYWORD OF HEAD & SHOULDERKEYWORDS COMPETITION GLOBAL LOCAL MONTHLY MONTHLY SEARCHES SEARCHESHead and Medium 18100 5400shoulder shampooScalp treatment High 74000 40500Head and Low 1600 480Shoulder for menHead Solder Low 2900 590Dandruff and Low 590 260stress
  • KEYWORDS OF REJOICEKEYWORDS COMPETITION GLOBAL LOCAL MONTHLY MONTHLY SEARCHES SEARCHESRejoice rejoice Low 24600 110000Rejoice radio Low 2400 1900Rejoice music Low 2900 1900I will rejoice Low 40500 27100Rejoice always Low 6600 4400
  • KEYWORDS OF ARIEL FRONT-O-MARTKEYWORDS GLOBAL MONTHLY LOCAL MONTHLY SEARCHES SEARCHESTide washing powder 4400 480Tide detergent powder 5400 590Arial washing powder 590 73
  • KEYWORDS OF TIDEDETERGENTKEYWORDS GLOBAL LOCAL APPROXIMATE MONTHLY MONTHLY CPC SEARCHES SEARCHESWashing powder 4400 480 24.47Tide laundry 18100 260 16.67detergentTide detergent 590 590 9.10indiaTide detergent 1600 46 19.56ingredientsPrice of Tide 880 140 4.99detergent
  • KEYWORDS OF TIDE BARKEYWORDS GLOBAL LOCAL APPROXIMATE MONTHLY MONTHLY CPC SEARCHES SEARCHESTide brand 1300 170 45.17Tide bar soap 170 16 4.95Tide grill 3600 210 4.95Detergent bar 6600 590 24.91Procter & gamble 1000 73 4.91tide
  • KEYWORD OF OLAYKEYWORDS GLOBAL LOCAL APPROXIMATE MONTHLY MONTHLY CPC SEARCHES SEARCHESOlay product 18100 2400 10.40Olay face wash 6600 5400 14.89Olay face cream 2400 210 12.70Moisturizing 2900 320 14.54creamOlay anti aging 12100 720 15.61
  • KEYWORDS OF SECRETKEYWORDS GLOBAL LOCAL APPROXIMATES MONTHLY MONTHLY CPC SEARCHES SEARCHESSecret the powder 60500 4400 16.21Movie the secret 450000 40500 9Secret recipes 201000 2400 6.58The secret book 368000 33100 6.63WWW.The secret 260 22 34.58
  • KEYWORDS OF HERBALESSENCESKEYWORDS GLOBAL LOCAL MONTHLY APPO CPC MONTHLY SEARCHES SEARCHE SHerbal essences 165000 3600 11.55Herbal essences 14800 880 11.85shampooHerbal shampoo 33100 6600 15.88Hair color 5400 28 17.74Herbal soap 9900 1300 15.33