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On local time 27th February, Puma Company and Italy Football Association
officially introduced the new away football jersey for 2012-2013. Meanwhile, they
announced that their cooperation will continue to 2018, which means that Italian
team will continue wearing Puma football shirts to attend the 2014 Brazil World
Cup, 2016 French European Cup and 2018 Russia World Cup. So far, their
cooperation has been lasted for 9 years. In 2003, Puma replaced local brand
Kappa and became the sponsor of Italy National Football Team.