“ Radio is a way cooler device (than iPod)...It’s about connection…it’s a century old and still occupying more hours in the average American’s week than network television – and just about every other type of entertainment too.” -- The Atlantic Monthly (December 2007)
“ Radio is greatly under monetized. Look at the time people spend listening to radio vs. the money currently being spent to advertise on radio – it’s out of whack." - Eric Schmidt, CEO Google USA Today Radio Today
Less than half of Adults now use the Yellow Pages as a source of information.
Your ad is lumped in with all others in the same category.
Number of Books
At least six Yellow Page books published in Portland every year. When you google “Portland Yellow Pages” there are 9,420,000 results!
60% of consumers now use search engines on a typical day (up from 33% in 2002).
Competitive Landscape Google, PEW Internet and American Life Project
After years of minimal radio spending, there’s increasing evidence Walmart has embraced radio as a way to drive shoppers into stores. There’s also signs it’s working. The discounter has had some of the strongest sales during the downturn and has seen more upscale consumers looking for deals. Media Monitors says the country’s largest retailer aired 52,739 commercials last week…more than quadruple its weekly average of 12,784 last year. Inside Radio October 29, 2008 Time For Change