1. Creating value from data
‘Information = Knowledge = Action = Success’
The formula above is not unique, but delivering on this successfully and creating value is. Database Group’s
(DbG) methodology is what sets it apart from other Marketing Services Providers. In a commoditised
service sector actions speak louder than words and DbG ensures that our words are delivered on. Our aim
is straightforward – to create the most value from your data.
We centre our approach on your key objectives as a business or marketing team. By understanding your
goals, we can focus on what matters to you and help drive your business forwards. This enables us to tailor
our services to your needs, resulting in data and intelligence that is fit for purpose. With DbG you can
simply and effectively take control of your customer data, deliver insight, information and campaigns.
Our services consist of five elements all essential to creating value from customer data in order to drive
customer acquisition and retention to deliver on objectives.
©Database Group Ltd | Colston Tower | Colston Street | Bristol | BS1 4UH

2. Cognition™
Cognition defines the business needs and objectives from the top down. Consisting of consultancy work
and resulting in a report, it helps to clarify what actions will have the greatest impact and identify the best
solution services to maximise return. All of our solutions have a Cognition framework at the heart to
ensure that the focus is on creating value, spanning:
Business planning
Reporting
Insight/Analysis
Campaign/Communications planning
Data quality
Verify™
With 40 years of data quality experience and boasting the UK’s largest independent suppression suite of
over 350 million records in one solution, we have a wealth of experience in managing, improving and
enhancing customer data. Verify gives you confidence in the accuracy and relevance of your data.
‘Self managed’ or ‘managed’ solution dependent upon a the skills/resources of a business
Feeds directly into the Knowledge Studio™
Drives improved performance through accurate customer contact across email, direct mail and
telemarketing channels
Data from multiple market leading sources including CACI, Experian, Equifax and Royal Mail
Campaign
Plan, access, manage and execute campaigns through a range of industry leading tools layered directly
over the Knowledge Studio™. Through this layer the objectives are realised and value is created:
Campaign history and metrics link to the Knowledge Studio™
Drive automation directly out of the Knowledge Studio™ based on customer actions
o Pick up pre-set propositions, channels and creative through the chosen campaign tool
‘Self managed’ or ‘managed’ solution dependent upon your internal skills and resources.
Range of campaign tools deployed over the Knowledge Studio™
Integration with all campaign channels – Email (ECOS™, our in house Email platform or other email
providers), SMS, direct mail, and telemarketing
Discovery
Bring your data to life, understand your customers and make intelligent decisions based on actual data
held within the Knowledge Studio™. Data Discovery is a key factor in delivering successful marketing. By
having a clear view of customers and the related data you can truly realise the potential and make
profitable decisions. The tools used to deliver this service layer are deployed based on your business
requirements.
This comprises of three elements:
1. Insight
a. The ability to delve into the data and look at what customers are doing, where they are in
relation to your stores and sales activity
©Database Group Ltd | Colston Tower | Colston Street | Bristol | BS1 4UH

3. b. Build a view and understanding of your customers and business
2. Reporting
a. Set up key reports on customers, performance and sales
b. Push reports out in an engaging and active manner to inform the rest of the business
c. Provide ‘real time’ access, tracking and analysis of the data
3. Analysis
a. Create models and predictive analytics to drive our improvements in performance
b. Build on data held in the Knowledge Studio™ through modelling and segmentation
Knowledge Studio™
At the heart of our solution sits the Knowledge Studio™. Integrating all data sources to provide a single
customer or marketing view from which all insight and actions are delivered. The Knowledge Studio™
consolidates data into one single platform from which all information can be collated, viewed and reported
upon. Our unique approach to data management and experience (hosting over 60 Knowledge Studios™)
means that we can extract real value from your customer and transactional data.
Why the Knowledge Studio™?
 Proven basis for success – Dyson, Renault, Volvo, Center Parcs, WGS...
o Increase marketing efficiencies and improve ROI
 Centralise your customer and marketing data
o Provides a single customer view to carry out campaigns from
 Real-time integration between on-line and offline activity and data sources
o A single platform from which to market
 Understand customer behaviour and trigger differentiated and tailored campaigns
o Investigate customer behaviours and actions
o Improve your insight and targeting
 Visualise your success and learning through an information layer
 Centralise communications across channels and customer types
o Put in place sophisticated data-driven programmes that increase customer value
 Established build and development skills for quick deployment and activity
 Decrease overheads through DbG’s flexible and cost effective hosted solutions
o Maximise investments and benefit from economies of scale
Five reasons why DbG?
 Commercially focused on delivering the best results and successes for all involved
 Proven experience and results that shows our approach works (see case studies)
 Data and technology independence ensures we recommend and deploy the most suitable
technologies and data sets for your business
 40 years experience in building and managing customer databases that create value for our clients
 Wide sector knowledge through implementing tailored solutions for a wide range of sectors
including automotive, travel, insurance, FMCG and retail.
©Database Group Ltd | Colston Tower | Colston Street | Bristol | BS1 4UH

4. Clients that benefit from our services:
For more information on our marketing services and for information on how we can create value from your
customer data visit us at www.databasegroup.co.uk or contact directly on 0117 918 3500 and talk to our
business development people or email us at beyonddata@databasegroup.co.uk
©Database Group Ltd | Colston Tower | Colston Street | Bristol | BS1 4UH