Presentation Of ICEF Online Services


Published on

Published in: Education
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Presentation Of ICEF Online Services

  1. 1. ICEF Online Services
  2. 2. ICEF Online Services Enquiry Generation ICEF Online Workshop
  3. 3. ICEF Online Workshop <ul><li>A “LinkedIn” for Educators and Agents </li></ul><ul><ul><li>Launched in Nov 2006 </li></ul></ul><ul><li>Over 1200 ICEF screened agents </li></ul><ul><ul><li>From 119 countries </li></ul></ul><ul><ul><ul><li>Top countries – Russia, China, Japan, Brazil, EU countries </li></ul></ul></ul><ul><ul><li>All have attended ICEF workshops </li></ul></ul><ul><ul><ul><li>Provided references/Business plans </li></ul></ul></ul><ul><li>Between 250 and 1 200 Educators at any one time </li></ul><ul><ul><li>All ICEF Workshop attendees for 3 months post-workshop free access </li></ul></ul><ul><ul><li>From 33 countries </li></ul></ul>
  4. 4. Benefits for Agents <ul><li>Build and manage your educator network </li></ul><ul><ul><li>All ICEF Workshop Educators </li></ul></ul><ul><ul><li>Use for workshop follow-up </li></ul></ul><ul><li>Communicate with other agents </li></ul><ul><ul><li>Via Open Networking </li></ul></ul><ul><li>Track your enquiries </li></ul><ul><ul><li>Great for online tracking of enquiries </li></ul></ul>
  5. 5. Benefits for Educators <ul><li>Build and manage your network </li></ul><ul><ul><li>Follow-up after the ICEF Workshops </li></ul></ul><ul><ul><ul><li>With agents you met </li></ul></ul></ul><ul><ul><ul><li>With agents you want to meet </li></ul></ul></ul><ul><ul><li>The world’s top agents in one place </li></ul></ul><ul><ul><ul><li>Discover who they are </li></ul></ul></ul><ul><ul><ul><li>Contact them </li></ul></ul></ul><ul><ul><ul><li>Discuss potential partnerships </li></ul></ul></ul><ul><ul><ul><li>Arrange to meet at future ICEF Workshops </li></ul></ul></ul><ul><li>Generate enquiries and feed your agent network </li></ul><ul><ul><li>Feed enquiries straight to your agents </li></ul></ul><ul><li>Manage student enquiries </li></ul>
  6. 6. Key features <ul><li>Find agents and educators from around the world </li></ul><ul><ul><li>Search for new partners </li></ul></ul><ul><ul><li>Communicate with them </li></ul></ul><ul><ul><li>Leave notes and your own private ratings </li></ul></ul><ul><li>Give your whole team access </li></ul><ul><ul><li>Keep track of communications </li></ul></ul><ul><ul><li>Share communications and notes across your team </li></ul></ul>
  7. 7. Usage Statistics <ul><li>125 000 profile views </li></ul><ul><li>2 500 documents uploaded </li></ul><ul><li>60 000 messages sent </li></ul>
  8. 8. Pricing <ul><li>For Agents </li></ul><ul><ul><li>Free to ICEF screened agents </li></ul></ul><ul><li>For Educators </li></ul><ul><ul><li>Free 12 week trial for ICEF Workshop attendees </li></ul></ul><ul><ul><li>Upgrade from trial </li></ul></ul><ul><ul><ul><li>795 Euros per annum </li></ul></ul></ul>
  9. 9. Client feedback - Online workshop educator members <ul><li>“ I have at least 50 new agents and have had 3 enrollments to date” </li></ul><ul><li>Keith Pollard - Harrogate Tutorial College, UK </li></ul><ul><li>“ I am very happy with the contacts made. I have tracked at least 5 enrollments through this service in a short amount of time and that has proven to be very successful for the little amount of time and effort I took to set up my profile and send out letters to prospective agents. “ </li></ul><ul><li>Arlene Spencer - Fulton-Montgomery Community College State University of New York, USA </li></ul>
  10. 10. ICEF Online Workshop Quick start guide <ul><li>Logging on to the ICEF Online Workshop </li></ul><ul><li>Setting up your profile </li></ul><ul><li>Follow-up - Searching for and contacting partners </li></ul>
  11. 12. Setting up your profile
  12. 13. Searching for and contacting potential partners
  13. 14. Searching for and contacting agents
  14. 15. ICEF Online Workshop In Summary <ul><li>A “LinkedIn” for Educators and Agents </li></ul><ul><ul><li>To build and manage your partner network </li></ul></ul><ul><li>Agents access for free </li></ul><ul><li>Educators have free 12 week trial as part of ICEF Workshop </li></ul><ul><ul><li>Great follow-up tool </li></ul></ul><ul><ul><ul><li>For contacts you made </li></ul></ul></ul><ul><ul><ul><li>For people you would like to have met! </li></ul></ul></ul><ul><ul><li>795 Euros for upgrade to annual membership </li></ul></ul><ul><ul><ul><li>1,245 Euros standard price </li></ul></ul></ul><ul><ul><li>995 Euros per annum thereafter </li></ul></ul><ul><li>Contact ICEF sales for upgrade or sign-up – </li></ul>
  15. 16. Enquiry Generation Products <ul><li>Web sites for “students to find courses” </li></ul><ul><li>ICEF has 4 websites </li></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><li>Two models </li></ul><ul><ul><ul><li>Pay per enquiry </li></ul></ul></ul><ul><ul><ul><li>Pay to get a premium listing </li></ul></ul></ul><ul><li>Managed from the ICEF Online Workshop </li></ul>
  16. 17. Outline of Enquiry Model
  17. 19. Traffic stats <ul><li>Language Course Finder </li></ul><ul><ul><li>10 000 schools </li></ul></ul><ul><ul><li>250 000 student views </li></ul></ul><ul><ul><li>800 000 searches in 27 languages </li></ul></ul><ul><li>Hotel Course Finder </li></ul><ul><ul><li>600 schools </li></ul></ul><ul><ul><li>40 000 student views </li></ul></ul><ul><ul><li>450 000 searches </li></ul></ul><ul><li>Boarding School Finder </li></ul><ul><ul><li>3 000 schools </li></ul></ul><ul><ul><li>300 000 student views </li></ul></ul><ul><ul><li>1 800 000 searches </li></ul></ul>
  18. 20. Getting Started with Enquiry Management <ul><li>Making it easy to manage your enquiries </li></ul><ul><ul><li>Login via </li></ul></ul><ul><ul><ul><li>Same as ICEF Online Workshop login </li></ul></ul></ul><ul><ul><li>Customise enquiry forms </li></ul></ul><ul><ul><li>Setup auto responders </li></ul></ul><ul><ul><li>Create profile and links </li></ul></ul><ul><ul><li>Create auto forwarding to key agents </li></ul></ul><ul><ul><ul><li>or in-country offices </li></ul></ul></ul>
  19. 21. Benefits <ul><li>Expand your coverage across multiple sites </li></ul><ul><ul><li>Low cost </li></ul></ul><ul><ul><li>From one place </li></ul></ul><ul><li>Automatically feed your agents with qualified enquiries </li></ul><ul><ul><li>Build your agent relationships into real partnerships </li></ul></ul>
  20. 22. Client feedback <ul><li> ... the best marketing investment we've made to date ... helped refocus the college's direction and increased our student numbers... we are now at full capacity and looking to expand our operations. </li></ul><ul><li>Elizabeth Bence - Owner </li></ul><ul><li>Elizabeth Bence School of Fashion, Australia </li></ul><ul><li>Over the past 6 years we have increased our student numbers and kept our diversity at a good level. Our leads have had a conversion rate of around 5%. The ease of use of the system made it easy for us to work with, keep track of, and evaluate our enquiries. </li></ul><ul><li>Martin Crawford - Administration Manager </li></ul><ul><li>Bond University, Australia </li></ul>
  21. 23. Pricing <ul><li>Internet Course Finder sites </li></ul><ul><ul><li>Pay per premium listing </li></ul></ul><ul><ul><ul><li>From 450 Euros per annum </li></ul></ul></ul><ul><ul><ul><li>Less than 10 Euros per week per site </li></ul></ul></ul><ul><li>Hyperstudy </li></ul><ul><ul><li>Pay per enquiry </li></ul></ul><ul><ul><ul><li>5 Euro per enquiry </li></ul></ul></ul><ul><li>Discounts available on all sites of up to 20% </li></ul><ul><ul><li>For multiple site purchases </li></ul></ul><ul><ul><li>For ICEF Workshop attendees </li></ul></ul>
  22. 24. Enquiry Generation In Summary <ul><li>Learn more about Enquiry Generation </li></ul><ul><ul><li>Your ICEF Sales Person or </li></ul></ul>
  23. 25. What’s next for ICEF’s Online Services <ul><li>Even better integration </li></ul><ul><ul><li>One place online to manage all ICEF services </li></ul></ul><ul><li>Managing your whole network </li></ul><ul><ul><li>Extend to any agents and any educators </li></ul></ul><ul><ul><ul><li>Not just ICEF </li></ul></ul></ul><ul><li>Extend Enquiry Generation to more ICEF and 3 rd party sites </li></ul><ul><ul><li>Higher Education, specialist in-country sites </li></ul></ul><ul><ul><li>Your feedback welcome! </li></ul></ul><ul><ul><li>THANK YOU FOR LISTENING </li></ul></ul>