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Connecting with Your Community via Social Media: The Seattle Public Library
 

Connecting with Your Community via Social Media: The Seattle Public Library

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Based on the hard work of and the slides created by Jennifer Robinson, Toby Thomas, and Caroline Ullmann.Overview of the use of social media at The Seattle Public Library. Presented at the Gates ...

Based on the hard work of and the slides created by Jennifer Robinson, Toby Thomas, and Caroline Ullmann.Overview of the use of social media at The Seattle Public Library. Presented at the Gates Foundation Global Libraries Peer Learning Meeting 2011.

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    Connecting with Your Community via Social Media: The Seattle Public Library Connecting with Your Community via Social Media: The Seattle Public Library Presentation Transcript

    • Connecting with your Community via Social Media
      They already you!
    • Presentation Goal
      Provide practical tips on how to use social media to connect with your community, based on what we’ve learned at The Seattle Public Library.
    • Shelf Talk: The Blog for Adults
    • Push to Talk: The Blog for (and by) Teens
    • Library Catalog (BiblioCommons)
    • Characteristics of Social Media
      Patron-generated content
      Interactive
      Potentially global in reach
      Dynamic
      Immediate
    • Important question #1
      What’s the purpose of yourFacebook page / Twitter account / blog, etc?
      Define your goals!
    • Important question #2
      Can you manage a social media channel like a library service?
      It requires time & resources!
    • Why are you doing this?
      • Engage
      • Build
      • Promote
    • Engage!
      Give people a chance to participate and offer input
    • OPINIONS
    • HUMOR
    • EXPERIMENT
    • Build!
      Help create community online around books,
      reading, and the library.
    • READER’SADVISORY
    • SUGGESTING
    • BOOK
      LISTS
      http://seattle.bibliocommons.com/list/show/86922331_seattle_quick_picks/89193717_the_movie_was_better_than_the_book,_part_i
    • Promote!
      Advertise your services, staff, programs and collections
    • NEWFEATURES
    • CONTENT
    • FUNDRAISING
    • Tips for Ideas
      Focus on local or world current events
      Take what you’re already doing, and “facebook” it or tweet it or blog about it
      Try new things!
      Use shareable content (links, etc.)
      Get ideas from your whole staff
      Borrow ideas from other libraries and organizations
    • Administration
      Support, Problems, Growth
    • But what about the dude posting with the naked avatar?
    • Community
      builds, defines, and polices itself.
    • Problems & Solutions
    • Set Expectations
      We treat our customers with respect and expect the same in return.
      Interacting with the Library Online
    • Process!
      As uncomplicated as possible
      Scalable
      Covers your bases
      Sustainable
    • Tools you absolutely need
    • Tips for Process
      Use tools you’ve already got; no need for fancy stuff!
      Use the power of collaboration to improve writing, flesh out ideas, and assure quality.
      Set up a “dummy” account on facebook.
      Start with a plan and procedures that are easily expanded and document them well.
      Schedule.
      Schedule.
      Schedule.
      Use the “two sets of eyes” approach
    • Thanks for Participating!