Discuss.IO Capabilities
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Discuss.IO Capabilities

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    Discuss.IO Capabilities Discuss.IO Capabilities Presentation Transcript

    • On Demand Qualitative Market Research info@discuss.io @discuss_io angel.co/discuss
    • Why Do Products Fail? Steve Blank – Author, 4 Steps To The Epiphany
    • Enterprises spend $6 Billion annually gathering “qual” consumer research 1v1 Interviews 14% Focus Group Discussions 72% Other 14% <15% of "Qual" research is currently done online vs. ~80% of "Quant"
    • Even Professional Researchers Are Constrained from using Qual Too Expensive 67% 44% Time Constraints Logistical Reasons 0% 31% 20% 40% 60% 80% Sources: KPMG, Greenbook
    • The Qualitative Research Process Marketing Draft RFP Agency Moderates Interview Field Services Screening Interviews Scheduling Panel Companies Email Target List Transcribing Video Analysis Gets Answer Presentation Deck Qual is Expensive Because it is Complicated
    • Discuss.IO Streamlines the Entire Process Discuss.IO LIVE WEBCAM INTERVIEWS On demand recorded video chat rooms. Includes screen sharing and document markup tools VIDEO SEARCH Recorded video is synchronized to a keywordsearchable interactive transcript. SHARE VIDEO CLIPS Locate, create, and share video clips with colleagues and clients in seconds. ON DEMAND ACCESS TO MILLIONS Targeted participants drawn from an 11 million member consumer panel
    • Discuss.IO Rapid Recruiter 11  million   1.8  million   90,000   Targeted  Panelists   Average  Online  (“The  River”)     6%  agree  to  par;cipate  in  “video  survey”   Client  Defined  Screener  Survey    
    • Targeting
    • Discuss.IO Virtual Meeting Room
    • Video Search Makes Analyzing Easy Paul Hedquist
    • Sequence and Share Highlight Reels
    • Pay As You Go. No Hidden Fees Rapid Recruiter On Demand Recruiting from Discuss.IO. Flat price includes all respondent incentives 300 /interview $139 /interview Retail Value $ As low as Bring Your Own Sample Client provided sample. Includes transcription and video editing tools. Retail Value As low as 175 /interview $69 /interview $ Affordably Priced For All Sized Research Projects Qualitative Research for a Fraction of the Cost of Alternatives
    • Customer Feedback “Discuss.IO is much more actionable than anything else out there. They are opening up a huge underserved market… I see Discuss.IO as a pillar of how Post Foods will conduct research going forward” Kelley Peters – VP, Consumer Insights
    • On Demand Qualitative Market Research Connect with Us info@discuss.io @discuss_io angel.co/discuss