Online Marketing Bootcamp Jim Kukral, CEO, TheBizWebCoach.com
50/50
75% need blogs
52% don’t do email marketing
Challenge!
Need a plan of attack!
LEADS!!!
Making money
 
Blogging <ul><li>Reasons to blog? </li></ul><ul><li>Search engines love blogs </li></ul><ul><li>Two-way communication to c...
Blogging
Blogging <ul><li>I don’t know what the blog should be about </li></ul>
Blogging <ul><li>I don’t know what the blog should be about </li></ul>
Blogging YKAAWYKAA! (Take the challenge)
Blogging Y ou  K now  A lot  A bout W hat  Y ou  K now  A lot  A bout (Take the challenge)
Blogging <ul><li>Action plan! – Do this tonight! </li></ul><ul><li>Start a blog </li></ul><ul><ul><li>Free – Blogspot.com ...
Blogging <ul><li>Action plan! – Do this tonight! </li></ul><ul><li>Decide blog’s purpose </li></ul><ul><ul><li>Solve probl...
Leads & Sales
Leads & Sales <ul><li>Email Marketing… </li></ul><ul><li>My biggest mistake! (hopefully not yours) </li></ul><ul><li>Gener...
Leads & Sales <ul><li>Email Marketing… </li></ul><ul><li>My biggest mistake! (hopefully not yours) </li></ul><ul><li>Gener...
Leads & Sales <ul><li>Email Marketing… </li></ul><ul><li>My biggest mistake! (hopefully not yours) </li></ul><ul><li>Gener...
Leads & Sales <ul><li>Email Marketing… </li></ul><ul><li>My biggest mistake! (hopefully not yours) </li></ul><ul><li>Gener...
Leads & Sales <ul><li>Email Marketing Resources… </li></ul><ul><li>Aweber.com </li></ul><ul><li>ConstantContact.com </li><...
Leads & Sales <ul><li>Action plan! – Do this this week! </li></ul><ul><li>Choose an email provider </li></ul><ul><li>Creat...
Leads & Sales <ul><li>Social Media… </li></ul><ul><li>It’s not possible to use social media for leads? </li></ul><ul><ul><...
Leads & Sales
Leads & Sales
Leads & Sales
Leads & Sales <ul><li>Social Media… </li></ul><ul><li>The Secret Formula </li></ul><ul><ul><li>Search for keywords & phras...
Leads & Sales <ul><li>Action plan! – Do this tonight! </li></ul><ul><li>Search.Twitter.com </li></ul><ul><li>Facebook grou...
Monetization
Q&A
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Social Media Bootcamp with Jim Kukral & Lewis Howes

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Jim Kukral presents about social media. Specifically, blogging, video, email marketing, lead generation and monetization.

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Social Media Bootcamp with Jim Kukral & Lewis Howes

  1. 1. Online Marketing Bootcamp Jim Kukral, CEO, TheBizWebCoach.com
  2. 2. 50/50
  3. 3. 75% need blogs
  4. 4. 52% don’t do email marketing
  5. 5. Challenge!
  6. 6. Need a plan of attack!
  7. 7. LEADS!!!
  8. 8. Making money
  9. 10. Blogging <ul><li>Reasons to blog? </li></ul><ul><li>Search engines love blogs </li></ul><ul><li>Two-way communication to customers </li></ul><ul><li>Become a thought-leader </li></ul><ul><li>Humanize your brand </li></ul>
  10. 11. Blogging
  11. 12. Blogging <ul><li>I don’t know what the blog should be about </li></ul>
  12. 13. Blogging <ul><li>I don’t know what the blog should be about </li></ul>
  13. 14. Blogging YKAAWYKAA! (Take the challenge)
  14. 15. Blogging Y ou K now A lot A bout W hat Y ou K now A lot A bout (Take the challenge)
  15. 16. Blogging <ul><li>Action plan! – Do this tonight! </li></ul><ul><li>Start a blog </li></ul><ul><ul><li>Free – Blogspot.com </li></ul></ul><ul><ul><li>Paid – Wordpress.com </li></ul></ul><ul><ul><li>Free with tech setup – Wordpress.org </li></ul></ul>
  16. 17. Blogging <ul><li>Action plan! – Do this tonight! </li></ul><ul><li>Decide blog’s purpose </li></ul><ul><ul><li>Solve problems </li></ul></ul><ul><ul><li>Be the expert </li></ul></ul><ul><ul><li>Nobody cares about you business </li></ul></ul>
  17. 18. Leads & Sales
  18. 19. Leads & Sales <ul><li>Email Marketing… </li></ul><ul><li>My biggest mistake! (hopefully not yours) </li></ul><ul><li>Generate leads with opt-in email list </li></ul><ul><ul><li>Incentivize (whitepapers, secrets, discounts) </li></ul></ul><ul><li>Follow up campaigns </li></ul>
  19. 20. Leads & Sales <ul><li>Email Marketing… </li></ul><ul><li>My biggest mistake! (hopefully not yours) </li></ul><ul><li>Generate leads with opt-in email list </li></ul><ul><ul><li>Incentivize (whitepapers, secrets, discounts) </li></ul></ul>
  20. 21. Leads & Sales <ul><li>Email Marketing… </li></ul><ul><li>My biggest mistake! (hopefully not yours) </li></ul><ul><li>Generate leads with opt-in email list </li></ul><ul><ul><li>Incentivize (whitepapers, secrets, discounts) </li></ul></ul>
  21. 22. Leads & Sales <ul><li>Email Marketing… </li></ul><ul><li>My biggest mistake! (hopefully not yours) </li></ul><ul><li>Generate leads with opt-in email list </li></ul><ul><ul><li>Incentivize (whitepapers, secrets, discounts) </li></ul></ul>
  22. 23. Leads & Sales <ul><li>Email Marketing Resources… </li></ul><ul><li>Aweber.com </li></ul><ul><li>ConstantContact.com </li></ul><ul><li>Google search “email software” </li></ul>
  23. 24. Leads & Sales <ul><li>Action plan! – Do this this week! </li></ul><ul><li>Choose an email provider </li></ul><ul><li>Create incentive (something people MUST have) </li></ul><ul><li>Integrate into website/blog </li></ul><ul><li>Create follow up messages </li></ul>
  24. 25. Leads & Sales <ul><li>Social Media… </li></ul><ul><li>It’s not possible to use social media for leads? </li></ul><ul><ul><li>Twitter, Facebook, Linkedin, Meetup.com, etc… </li></ul></ul>
  25. 26. Leads & Sales
  26. 27. Leads & Sales
  27. 28. Leads & Sales
  28. 29. Leads & Sales <ul><li>Social Media… </li></ul><ul><li>The Secret Formula </li></ul><ul><ul><li>Search for keywords & phrases in your industry </li></ul></ul><ul><ul><li>Follow/friend/connect with people </li></ul></ul><ul><ul><li>Engage them, DO NOT SELL! </li></ul></ul><ul><ul><li>Takes time, not money </li></ul></ul>
  29. 30. Leads & Sales <ul><li>Action plan! – Do this tonight! </li></ul><ul><li>Search.Twitter.com </li></ul><ul><li>Facebook group search </li></ul><ul><li>Linkedin group search </li></ul><ul><li>Connect with 5 people a day </li></ul>
  30. 31. Monetization
  31. 32. Q&A

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