beyond the website how your business should be using the “the whole” web to create more sales, leads & publicity

what you will learn

why we use the Internet, past, present and the future

how to go “beyond the website” and how a complete strategy is the best practice

defining and reaching goals of more sales, more leads and more publicity

the tools of the trade in use today. how they work and more importantly, “why” they work

demographics of today’s online customer & social media user

how marketing & sales function together online

the expectations of today’s online customer/browser

award-winning blogger

www.jimkukral.com

professional speaker

social media “expert”

12+ year web guy

coach, consultant & trainer

business builder

why am i here?

inspire you

motivate you

educate you

Your brand here!

why we use the web?

are you thinking like google?

simple problem solving customer-centric

branding

http://adage.com/digitalnext/index?sid=David%20Armano

doesn’t sell ______ we sell ???? Your brand here!

universal truths of today’s internet

nobody reads anymore… they scan

no more interruptions!

short attention spans

people want bargains

easy wins

before the web

after the web

email marketing, seo, landing pages, social media, affiliate marketing, pay per click, lead generation, viral marketing…

beyond the website

the big picture: how do all of these things work together today?

beyond the website

goals?

sales

leads

publicity

communication

is roi possible?

or is this all a waste of time?

the past vs. today

promotion begins months ahead of time, not the day of… thousands of pages of information already exist… customers spread word of mouth through digital channels… result: sold out event before even getting to town

much cheaper… much faster… better…

i believe in roi

i believe in social media

time or money?

there’s always more time…

money runs out eventually…

what is social media?

that’s all? (sarcasm required)

“ the internet is for kids and geeks, and our consumers will never be online.” - Unnamed 1990’s executive

Visitors to MySpace.com and Friendster.com generally skew older, with people age 25 and older comprising 68 and 71 percent of their user bases, respectively.

More than one-third (34 percent) of visitors to Facebook.com are 18-24 years old, approximately three times the representation of that age segment in the general Internet population. Guess who make up the other 66% or so???

41% of baby boomers have visited social networks, and in the past three months boomers stopped at these sites an average of eight times.

Dismissing Social Media as being irrelevant to a brand with an older customer base is dangerous. Social Media is already seeing a broadening of its user demographics, and as occurred with the Internet a decade ago, this trend will continue. Not every demographic will engage Social Media in the same way, but in the years to come every demographic will engage Social Media in some way! http://www.experiencetheblog.com/2008/09/social-media-demographics-to-broaden.html

oh yeah? prove it!

online reputation management

but… people might talk about us!

they already are…

control the conversation?

participate in the conversation?

Recommendations BOOKS: Steve Krug, Don’t Make Me Think Jon Spoelstra, Marketing Outrageously BLOGS: www.ChrisBrogan.com – social media www.CopyBlogger.com – content www.Problogger.com - blogging

JimKukral.com TheBizWebCoach.com