beyond the website how your business should be using the “the whole” web to create more sales, leads & publicity
what you will learn
why we use the Internet, past, present and the future
how to go “beyond the website” and how a complete strategy is the best practice
defining and reaching goals of more sales, more leads and more publicity
the tools of the trade in use today. how they work and more importantly, “why” they work
demographics of today’s online customer & social media user
how marketing & sales function together online
the expectations of today’s online customer/browser
 
award-winning blogger
www.jimkukral.com
 
professional speaker
 
 
 
 
 
 
social media “expert”
 
12+ year web guy
 
 
coach, consultant & trainer
 
 
 
business builder
 
why am i here?
inspire you
motivate you
educate you
Your brand here!
why we use the web?
 
 
 
 
 
are you thinking like google?
simple problem solving customer-centric
branding
http://adage.com/digitalnext/index?sid=David%20Armano
 
 
 
doesn’t sell ______ we sell ???? Your brand here!
universal truths of today’s internet
nobody reads anymore… they scan
 
 
 
no more interruptions!
 
 
short attention spans
 
people want bargains
 
easy wins
before the web
 
 
 
 
after the web
 
 
email marketing, seo, landing pages, social media, affiliate marketing, pay per click, lead generation, viral marketing…
beyond the website
the big picture: how do all of these things work together today?
beyond the website
goals?
sales
leads
publicity
communication
is roi possible?
or is this all a waste of time?
the past vs. today
 
 
 
 
promotion begins months ahead of time, not the day of… thousands of pages of information already exist… customers spread w...
much cheaper… much faster… better…
i believe in roi
i believe in social media
 
 
 
time or money?
there’s always more time…
money runs out eventually…
what is social media?
 
 
 
 
 
 
that’s all? (sarcasm required)
“ the internet is for kids and geeks, and our consumers will never be online.” - Unnamed 1990’s executive
 
 
Visitors to MySpace.com and Friendster.com generally skew older, with people age 25 and older comprising 68 and 71 percent...
More than one-third (34 percent) of visitors to Facebook.com are 18-24 years old, approximately three times the representa...
41% of baby boomers have visited social networks, and in the past three months boomers stopped at these sites an average o...
Dismissing Social Media as being irrelevant to a brand with an older customer base is dangerous. Social Media is already s...
oh yeah? prove it!
 
 
 
 
 
 
online reputation management
but… people might talk about us!
 
they already are…
 
 
 
 
control the conversation?
participate in the conversation?
 
Recommendations BOOKS: Steve Krug, Don’t Make Me Think Jon Spoelstra, Marketing Outrageously BLOGS: www.ChrisBrogan.com  –...
JimKukral.com TheBizWebCoach.com
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beyond the website - how your business should be using the “the whole” web to create more sales, leads & publicity

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Jim Kukral presents his latest presentation called "beyond the website" - how your business should be
using the “the whole” web to
create more sales, leads & publicity.

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  • Well, it would be so much better if I could get the audio added to it, but this application is hard to do.
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beyond the website - how your business should be using the “the whole” web to create more sales, leads & publicity

  1. 1. beyond the website how your business should be using the “the whole” web to create more sales, leads & publicity
  2. 2. what you will learn
  3. 3. why we use the Internet, past, present and the future
  4. 4. how to go “beyond the website” and how a complete strategy is the best practice
  5. 5. defining and reaching goals of more sales, more leads and more publicity
  6. 6. the tools of the trade in use today. how they work and more importantly, “why” they work
  7. 7. demographics of today’s online customer & social media user
  8. 8. how marketing & sales function together online
  9. 9. the expectations of today’s online customer/browser
  10. 11. award-winning blogger
  11. 12. www.jimkukral.com
  12. 14. professional speaker
  13. 21. social media “expert”
  14. 23. 12+ year web guy
  15. 26. coach, consultant & trainer
  16. 30. business builder
  17. 32. why am i here?
  18. 33. inspire you
  19. 34. motivate you
  20. 35. educate you
  21. 36. Your brand here!
  22. 37. why we use the web?
  23. 43. are you thinking like google?
  24. 44. simple problem solving customer-centric
  25. 45. branding
  26. 46. http://adage.com/digitalnext/index?sid=David%20Armano
  27. 50. doesn’t sell ______ we sell ???? Your brand here!
  28. 51. universal truths of today’s internet
  29. 52. nobody reads anymore… they scan
  30. 56. no more interruptions!
  31. 59. short attention spans
  32. 61. people want bargains
  33. 63. easy wins
  34. 64. before the web
  35. 69. after the web
  36. 72. email marketing, seo, landing pages, social media, affiliate marketing, pay per click, lead generation, viral marketing…
  37. 73. beyond the website
  38. 74. the big picture: how do all of these things work together today?
  39. 75. beyond the website
  40. 76. goals?
  41. 77. sales
  42. 78. leads
  43. 79. publicity
  44. 80. communication
  45. 81. is roi possible?
  46. 82. or is this all a waste of time?
  47. 83. the past vs. today
  48. 88. promotion begins months ahead of time, not the day of… thousands of pages of information already exist… customers spread word of mouth through digital channels… result: sold out event before even getting to town
  49. 89. much cheaper… much faster… better…
  50. 90. i believe in roi
  51. 91. i believe in social media
  52. 95. time or money?
  53. 96. there’s always more time…
  54. 97. money runs out eventually…
  55. 98. what is social media?
  56. 105. that’s all? (sarcasm required)
  57. 106. “ the internet is for kids and geeks, and our consumers will never be online.” - Unnamed 1990’s executive
  58. 109. Visitors to MySpace.com and Friendster.com generally skew older, with people age 25 and older comprising 68 and 71 percent of their user bases, respectively.
  59. 110. More than one-third (34 percent) of visitors to Facebook.com are 18-24 years old, approximately three times the representation of that age segment in the general Internet population. Guess who make up the other 66% or so???
  60. 111. 41% of baby boomers have visited social networks, and in the past three months boomers stopped at these sites an average of eight times.
  61. 112. Dismissing Social Media as being irrelevant to a brand with an older customer base is dangerous. Social Media is already seeing a broadening of its user demographics, and as occurred with the Internet a decade ago, this trend will continue. Not every demographic will engage Social Media in the same way, but in the years to come every demographic will engage Social Media in some way! http://www.experiencetheblog.com/2008/09/social-media-demographics-to-broaden.html
  62. 113. oh yeah? prove it!
  63. 120. online reputation management
  64. 121. but… people might talk about us!
  65. 123. they already are…
  66. 128. control the conversation?
  67. 129. participate in the conversation?
  68. 131. Recommendations BOOKS: Steve Krug, Don’t Make Me Think Jon Spoelstra, Marketing Outrageously BLOGS: www.ChrisBrogan.com – social media www.CopyBlogger.com – content www.Problogger.com - blogging
  69. 132. JimKukral.com TheBizWebCoach.com

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