Amazon power pointsPresented by AuthorMarketingClub.com
www.authormarketingclub.comWhat is author marketingclub?AMC is a thriving community of authors and subject-matter experts ...
www.authormarketingclub.comMeet the founder:Jim f. kukralJim Kukral is a 16-year Internet marketing professionalwho was re...
www.authormarketingclub.comWhat’s so great aboutamazon anyway?Amazon and its Kindle Direct Publishing platform hastransfor...
www.authormarketingclub.comIf you candominate onamazon, you canbecome the nextbig authorBut how? It’s not as easy as just ...
www.authormarketingclub.comlet’s go to war!Like it or not, your book is competing potentially againstthousands and thousan...
www.authormarketingclub.com#1: win the titlebattleTitles matter. Besides the cover, the title is the main thingthat potent...
www.authormarketingclub.com#2: covers that popThe human eye is drawn to images. Your cover must notonly get noticed, but a...
www.authormarketingclub.com#3: boost your book description
www.authormarketingclub.com
www.authormarketingclub.com#3: boost your book descriptionUse Amazon approved html tags like <h2> and<ul> and <li> and <b>...
www.authormarketingclub.com#3: boost your book descriptionBook writing is not the same as sales writing.Hook the reader & ...
www.authormarketingclub.com
www.authormarketingclub.com
www.authormarketingclub.com#4: more reviews =more salesWhen was the last time you bought anything onlinewithout checking a...
www.authormarketingclub.com#4: more reviews = more salesMost ‘regular’ readers don’t leave reviews… (1/200 maybe)You only ...
www.authormarketingclub.com#4: more reviews = more salesThe Secret Formula for Getting More Five Star Reviews?Ask people w...
www.authormarketingclub.com
www.authormarketingclub.com#4: more reviews = more salesThe Proof Is In The Pudding…Technique is used by major publishing ...
www.authormarketingclub.com
www.authormarketingclub.comWhat is amc premium?A private, members-only community for authors andsubject-matter experts who...
www.authormarketingclub.com
www.authormarketingclub.comBonus: free pre-made book coverEvery Premium member that subscribes for the yearlyplan gets a b...
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Amazon Power Points by Author Marketing Club

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Want to sell more books on Amazon? Here are the top ways to optimize your Amazon book listing.

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Amazon Power Points by Author Marketing Club

  1. 1. Amazon power pointsPresented by AuthorMarketingClub.com
  2. 2. www.authormarketingclub.comWhat is author marketingclub?AMC is a thriving community of authors and subject-matter experts who are interested in mastering the art ofself-publishing and marketing their books.Our community is 10,000+ strong and growing everyday. We offer popular automation tools for authors thatsave time and help them sell more books. We also offerone-of-a-kind training and guidance about the bookmarketing industry.Join us today at start using the tools the best sellingauthors use!"The author marketing club is byno doubt, the best marketingresource for authors on theplanet. Im living proof ofleveraging what Jim shares withhis members.”Fraser J. Hay,www.growyourbusinessclub.co.uk
  3. 3. www.authormarketingclub.comMeet the founder:Jim f. kukralJim Kukral is a 16-year Internet marketing professionalwho was recently named by Dun & Bradstreet as one of“The Most Influential Small Business People on Twitter.”Jim also serves as a Program Faculty Member for theUniversity of San Francisco’s Internet Marketing Programwhere he teaches classes to students around the globe onthe topics of Internet marketing, entrepreneurship andsocial media. In addition, SmallBizTrends.com chose Jimas one of 100 top small business influencers online.
  4. 4. www.authormarketingclub.comWhat’s so great aboutamazon anyway?Amazon and its Kindle Direct Publishing platform hastransformed the publishing industry, creating opportunityfor millions of experts and storytellers who want to sharetheir books with the world!The 800 lb. gorillaFor the moment, Amazon controls the fate for most authorslooking to be discovered and sell books. They are thelargest retailer on the planet for a reason… they knowhow to get people to buy what they sell, including books.
  5. 5. www.authormarketingclub.comIf you candominate onamazon, you canbecome the nextbig authorBut how? It’s not as easy as just uploading a book andwalking away. How can you optimize your Amazon listingso you have the chance at book selling success?
  6. 6. www.authormarketingclub.comlet’s go to war!Like it or not, your book is competing potentially againstthousands and thousands of other books. The first thingyou need to do is examine your competition.What are the top-sellers in your category?How are they priced?What keywords do they use?Is there a theme in the cover designs?How many books are they selling?How do they promote and marketing their books?
  7. 7. www.authormarketingclub.com#1: win the titlebattleTitles matter. Besides the cover, the title is the main thingthat potential readers see. Make sure they “get it”quickly.It’s different for fiction and non-fiction?Should I put keywords in my title?How do readers know what genre my book is?Tip: The shorter the better. Smashwords study revealed thattitles under six words sold more books.
  8. 8. www.authormarketingclub.com#2: covers that popThe human eye is drawn to images. Your cover must notonly get noticed, but also give the “story” of your book.How do I make sure my book cover is the right one?How much should I pay for a cover design?Tip: Pre-made covers can keep your costs down and stillmaintain a professional look.
  9. 9. www.authormarketingclub.com#3: boost your book description
  10. 10. www.authormarketingclub.com
  11. 11. www.authormarketingclub.com#3: boost your book descriptionUse Amazon approved html tags like <h2> and<ul> and <li> and <b> and <u>, etc…Add life to your book description. Draw the eye.Amazon approved – No black hat tricksDon’t know html? Use the AMC Amazon Enhanced Description Generator tool.
  12. 12. www.authormarketingclub.com#3: boost your book descriptionBook writing is not the same as sales writing.Hook the reader & tell your story.Show social proof (awards, best seller status, etc…)Ask for the sale. Use “actionable” words.Grab our free eBook “How To Write Awesome Amazon Descriptions”
  13. 13. www.authormarketingclub.com
  14. 14. www.authormarketingclub.com
  15. 15. www.authormarketingclub.com#4: more reviews =more salesWhen was the last time you bought anything onlinewithout checking a review first? Amazon is in the businessof making money.Items (books) with more “good” reviews sell more.Which books do you think they’ll feature more? Bookswith less reviews, or books with more great reviews?Tip: Don’t ever review your own books or pay for reviews..It’s against Amazon policy.
  16. 16. www.authormarketingclub.com#4: more reviews = more salesMost ‘regular’ readers don’t leave reviews… (1/200 maybe)You only want high-quality reviews.Why don’t people leave reviews?It’s too hard to figure it out.It takes too much time.Most people aren’t writers; don’t know what to write.
  17. 17. www.authormarketingclub.com#4: more reviews = more salesThe Secret Formula for Getting More Five Star Reviews?Ask people who have already reviewed books similar to yours!How to find them?1.Find a book(s) similar to your book2.Browse reviews, click on reviewer name3.Grab email (if available) off of profile page4.Email and ask for review
  18. 18. www.authormarketingclub.com
  19. 19. www.authormarketingclub.com#4: more reviews = more salesThe Proof Is In The Pudding…Technique is used by major publishing houses & best selling self-publishing authors.Can increase quality and amount of reviews by 25-150% or more.Emailing people directly is not spamming.
  20. 20. www.authormarketingclub.com
  21. 21. www.authormarketingclub.comWhat is amc premium?A private, members-only community for authors andsubject-matter experts who want to use the tools the bestselling authors and major publishers use to sell morebooks.How much is it?A yearly membership just $105. You can subscribemonthly for $24.95. Includes instant access to all state-of-the-art member tools and training.
  22. 22. www.authormarketingclub.com
  23. 23. www.authormarketingclub.comBonus: free pre-made book coverEvery Premium member that subscribes for the yearlyplan gets a beautiful pre-made book cover design free ofcharge.Browse our gallery of cover designs and create a coverfor your new book, or update your current book.

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