A Quality Experience  Selling Your Home Jim Krause Sales Executive 11901 W. 119 th  St. Overland Park, KS  66213 Office: 9...
Who is Reece and Nichols? <ul><li>#1 real estate firm in greater KC area </li></ul><ul><li>An affiliate of HomeServices of...
Professional Profile <ul><li>My Philosophy </li></ul><ul><ul><li>Do the “right thing” all the time. </li></ul></ul><ul><li...
Real Estate Brokerage Relationships <ul><li>Exclusive Right to Sell Contract </li></ul><ul><li>Compensation </li></ul><ul>...
Goals & Objectives <ul><li>Why have you decided to sell your home now? </li></ul><ul><ul><li>Larger/smaller home, relocati...
Goals & Objectives <ul><li>What made you select your present home? </li></ul><ul><ul><li>Location, amenities, friends/fami...
Sell MyHome <ul><li>Exclusively designed web site for sellers </li></ul><ul><ul><li>Available only through Reece and Nicho...
MyHome <ul><li>Exclusively designed web site for buyers </li></ul><ul><ul><li>Available only through Reece and Nichols  </...
Listing Alert! <ul><li>Exclusive notification of your listing directed to buyers matching their criteria </li></ul><ul><li...
Leading Real Estate Companies of The World <ul><li>Reece and Nichols is a member  </li></ul><ul><li>Affiliation in all 50 ...
Exclusive Right To Sell Contract <ul><li>Required by law between Broker  Seller </li></ul><ul><li>Creates a “fiduciary res...
Representation <ul><li>90% of homes sold are to buyers represented by a Realtor </li></ul><ul><li>Majority of homes are so...
Representation <ul><li>In a typical transaction, the seller is represented by the “Listing Agent” and the buyer is represe...
What Is Important ? <ul><li>Positioning your home </li></ul><ul><ul><li>Make your home more attractive than the competitio...
Is Your Home A Shiny Penny?
Positioning Your Home <ul><li>View your home as a potential buyer would </li></ul><ul><ul><li>Their first impressions coul...
Marketing Curb Appeal <ul><li>I have seen buyers stop, look, and drive to the next home without coming in! </li></ul><ul><...
Marketing The “Grand Entrance” <ul><li>The buyer walks through the doorway what do they see and hear? </li></ul><ul><ul><l...
Marketing “The Tour” <ul><li>Don’t stop now, they are in your home, grab their hearts! </li></ul><ul><ul><li>Buying and se...
Marketing “The Tour” <ul><li>Buyers will begin to get “the feel” almost immediately as they tour your home </li></ul><ul><...
Marketing “The Tour” <ul><li>Pay particular attention to these special rooms and areas: </li></ul><ul><ul><li>Kitchens  </...
Marketing “The Tour” <ul><li>Pay particular attention to these special rooms and areas: </li></ul><ul><ul><li>Utility Room...
Marketing “The Tour” <ul><li>Pay particular attention to these special rooms and areas: </li></ul><ul><ul><li>Basement </l...
Home Repair and Improvements <ul><li>Most buyers are attracted to homes offering “move-in” ready condition. </li></ul><ul>...
“ Move-In Ready” <ul><li>Most buyers are attracted to homes offering “move-in” ready condition. </li></ul><ul><li>Getting ...
Frequently Asked Questions <ul><li>Do I have to do everything you have shown me? </li></ul><ul><ul><li>No. </li></ul></ul>...
I Do Understand <ul><li>I understand all of this sounds like a lot of work and may change the way you live in your home to...
Central Showing Services <ul><li>Service enables Realtors to pre-schedule agent previews (important) and buyer showings. <...
Other Services <ul><li>Prepare Comparable Market Analyses as needed </li></ul><ul><li>Comply with all Equal Housing Opport...
Negotiating the Sale <ul><li>Present all Purchase Offers  </li></ul><ul><li>Prepare Estimated Seller’s Proceeds Worksheet ...
Steps Following the Sales Contract <ul><li>Recommend title insurance and closing companies  </li></ul><ul><li>Coordinate b...
My Commitment Jim Krause Sales Executive 11901 W. 119 th  St. Overland Park, KS  66213 Office: 913-339-6800 Cell:  913-575...
Upcoming SlideShare
Loading in …5
×

Sellers Presentation 01212009

426
-1

Published on

Sellers Presentation

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
426
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Sellers Presentation 01212009

  1. 1. A Quality Experience Selling Your Home Jim Krause Sales Executive 11901 W. 119 th St. Overland Park, KS 66213 Office: 913-339-6800 Cell: 913-575-0042
  2. 2. Who is Reece and Nichols? <ul><li>#1 real estate firm in greater KC area </li></ul><ul><li>An affiliate of HomeServices of America Network owned by Berkshire Hathaway. </li></ul><ul><li>HomeServices is the 2 nd largest real estate company in the U.S. </li></ul><ul><li>Through HomeServices, the company offers real estate services, mortgage lending, title and property insurance. </li></ul>
  3. 3. Professional Profile <ul><li>My Philosophy </li></ul><ul><ul><li>Do the “right thing” all the time. </li></ul></ul><ul><li>My Commitment </li></ul><ul><ul><li>I will do my best to create a Quality Environment and Experience. </li></ul></ul><ul><li>My Approach </li></ul><ul><ul><li>Understand your needs and wants, develop our Action Plan, keep you informed, represent your best interests. </li></ul></ul>
  4. 4. Real Estate Brokerage Relationships <ul><li>Exclusive Right to Sell Contract </li></ul><ul><li>Compensation </li></ul><ul><li>Representation </li></ul>
  5. 5. Goals & Objectives <ul><li>Why have you decided to sell your home now? </li></ul><ul><ul><li>Larger/smaller home, relocation, life stage </li></ul></ul><ul><li>What are your most important needs and concerns? </li></ul><ul><ul><li>Time, price </li></ul></ul><ul><li>What services provided by a Realtor are most important to you? </li></ul><ul><ul><li>Accessibility, marketing, </li></ul></ul><ul><li>What has been your past experience in buying and selling a home? </li></ul>
  6. 6. Goals & Objectives <ul><li>What made you select your present home? </li></ul><ul><ul><li>Location, amenities, friends/family, value </li></ul></ul><ul><li>What are the special features about your house and neighborhood? </li></ul><ul><ul><li>Energy efficient, modern/updated décor, office, schools, shopping </li></ul></ul><ul><li>Are there any drawbacks? </li></ul><ul><ul><li>“ Dated, needs work/repairs </li></ul></ul>
  7. 7. Sell MyHome <ul><li>Exclusively designed web site for sellers </li></ul><ul><ul><li>Available only through Reece and Nichols </li></ul></ul><ul><ul><li>Appointment information in real time, including feedback from showing agents </li></ul></ul><ul><ul><li>Marketing and advertising updates </li></ul></ul><ul><ul><li>Summary statistics of price, days on market, number of showings, etc. </li></ul></ul>
  8. 8. MyHome <ul><li>Exclusively designed web site for buyers </li></ul><ul><ul><li>Available only through Reece and Nichols </li></ul></ul><ul><ul><li>Enables buyer/seller matching through customizable search of all listing based on “buyer needs” </li></ul></ul><ul><ul><li>Instant notification of new listings, price changes, status changes, and more </li></ul></ul>
  9. 9. Listing Alert! <ul><li>Exclusive notification of your listing directed to buyers matching their criteria </li></ul><ul><li>Depending upon timing, listing may not be available in MLS – our agents will know immediately </li></ul><ul><li>Over 2,500 Reece and Nichols agents have immediate access to 49% of the market* </li></ul><ul><li>Powerful tool when coupled with SellMyHome and MyHome technology </li></ul>*RandN 2008 marketshare
  10. 10. Leading Real Estate Companies of The World <ul><li>Reece and Nichols is a member </li></ul><ul><li>Affiliation in all 50 states and Canada enabling extensive reach for relocation buyers </li></ul><ul><li>Opens your door to buyers across North America </li></ul>
  11. 11. Exclusive Right To Sell Contract <ul><li>Required by law between Broker Seller </li></ul><ul><li>Creates a “fiduciary responsibility ” and an obligation of loyalty and trust </li></ul><ul><li>An agent cannot present an offer unless they legally represent the buyer </li></ul>
  12. 12. Representation <ul><li>90% of homes sold are to buyers represented by a Realtor </li></ul><ul><li>Majority of homes are sold by a “Cooperative Agent” (Co-Op) </li></ul><ul><ul><li>This is another agent of Reece and Nichols or another real estate company </li></ul></ul><ul><ul><li>By using Co-Op’s, we can dramatically improve the selling possibilities through dynamic exposure </li></ul></ul>
  13. 13. Representation <ul><li>In a typical transaction, the seller is represented by the “Listing Agent” and the buyer is represented by a “Buyers Agent” </li></ul><ul><ul><li>Each representative has specific duties and consideration </li></ul></ul><ul><li>In some cases, the Listing Agent can perform the duties of a “Transaction Broker” and must then resign as the Listing Agent. </li></ul><ul><ul><li>In this case, the agent is a neutral party to both the seller and buyer, not representing either party, but facilitating the transaction </li></ul></ul>
  14. 14. What Is Important ? <ul><li>Positioning your home </li></ul><ul><ul><li>Make your home more attractive than the competition </li></ul></ul><ul><li>Promoting your home </li></ul><ul><ul><li>Gain awareness among Real Estate Professionals, visibility in the marketplace and your neighborhood </li></ul></ul><ul><li>Pricing your home </li></ul><ul><ul><li>Homes sell when buyers acknowledge the home’s overall value for the money </li></ul></ul>
  15. 15. Is Your Home A Shiny Penny?
  16. 16. Positioning Your Home <ul><li>View your home as a potential buyer would </li></ul><ul><ul><li>Their first impressions could be their “last” </li></ul></ul><ul><li>Proven Buyer Impact </li></ul><ul><ul><li>“ Curb Appeal” -- Drive by or walk in? </li></ul></ul><ul><ul><li>“ Grand Entrance” – does the buyer feel invited? </li></ul></ul><ul><ul><li>“ Home Tour” -- can the buyer “see themselves in “your” home? </li></ul></ul>
  17. 17. Marketing Curb Appeal <ul><li>I have seen buyers stop, look, and drive to the next home without coming in! </li></ul><ul><ul><li>Grass, snow, cars in repair </li></ul></ul><ul><ul><li>Trees, shrubs, flowers </li></ul></ul><ul><ul><li>Condition of sidewalks and driveways </li></ul></ul><ul><ul><li>Exterior condition of paint, brick, stucco and roof </li></ul></ul><ul><ul><li>Glass storm door, freshly painted door, easy to open locks, friendly door mat </li></ul></ul>
  18. 18. Marketing The “Grand Entrance” <ul><li>The buyer walks through the doorway what do they see and hear? </li></ul><ul><ul><li>Spacious, gleaming floors, fresh flowers, shiny lights, soft music </li></ul></ul><ul><ul><li>It doesn’t cost much to enhance your entry, remember the buyer’s “first impressions” </li></ul></ul><ul><ul><li>The buyer will get a “feel” right away about how you have “treated” your home, make it a terrific feeling </li></ul></ul>
  19. 19. Marketing “The Tour” <ul><li>Don’t stop now, they are in your home, grab their hearts! </li></ul><ul><ul><li>Buying and selling is an emotional experience, help your buyer get “into the mood” </li></ul></ul><ul><ul><li>“ Declutter” your home and your life </li></ul></ul><ul><ul><ul><li>Extra furniture, big or over-sized pieces </li></ul></ul></ul><ul><ul><ul><li>Clear counter tops, desk tops (Rule of 3) </li></ul></ul></ul><ul><ul><ul><li>Remove personal pictures, questionable artwork </li></ul></ul></ul><ul><ul><ul><li>Thin-out the closets, maybe sort and reorder </li></ul></ul></ul>
  20. 20. Marketing “The Tour” <ul><li>Buyers will begin to get “the feel” almost immediately as they tour your home </li></ul><ul><ul><li>Clean windows, walls, floors, trim, and fans </li></ul></ul><ul><ul><li>Pleasing colors and wallpaper décor </li></ul></ul><ul><ul><li>Condition of wood trim, carpet, tile, hardwoods </li></ul></ul><ul><ul><li>Replace burned out light bulbs </li></ul></ul><ul><ul><li>Energy efficient bulbs </li></ul></ul><ul><ul><li>Lubricate door hinges, do drawers open easily </li></ul></ul><ul><ul><li>Remove refrigerator magnets, notes, pictures, etc. </li></ul></ul>
  21. 21. Marketing “The Tour” <ul><li>Pay particular attention to these special rooms and areas: </li></ul><ul><ul><li>Kitchens </li></ul></ul><ul><ul><ul><li>Clean the sinks, stove tops, inside microwave and oven </li></ul></ul></ul><ul><ul><ul><li>Remove water spots on hardwoods </li></ul></ul></ul><ul><ul><ul><li>Bake fresh bread, cookies, or accent with another pleasant aromas </li></ul></ul></ul><ul><ul><li>Bathrooms </li></ul></ul><ul><ul><ul><li>Clean mirrors, sinks, and floors </li></ul></ul></ul><ul><ul><ul><li>Replace caulking in bathtubs/showers </li></ul></ul></ul><ul><ul><ul><li>Remove unnecessary items from countertops, showers, and commode tops </li></ul></ul></ul><ul><ul><ul><li>Coordinate towels to one or two colors </li></ul></ul></ul>
  22. 22. Marketing “The Tour” <ul><li>Pay particular attention to these special rooms and areas: </li></ul><ul><ul><li>Utility Rooms </li></ul></ul><ul><ul><ul><li>Clean the sink and counter tops </li></ul></ul></ul><ul><ul><ul><li>Remove dirty laundry </li></ul></ul></ul><ul><ul><li>Garage </li></ul></ul><ul><ul><ul><li>Use shelf space, hang up tools </li></ul></ul></ul><ul><ul><ul><li>Put trash containers outside </li></ul></ul></ul><ul><ul><ul><li>Remove large vehicles </li></ul></ul></ul><ul><ul><ul><li>Clean grease spots </li></ul></ul></ul><ul><ul><ul><li>Painted garage wall look terrific </li></ul></ul></ul>
  23. 23. Marketing “The Tour” <ul><li>Pay particular attention to these special rooms and areas: </li></ul><ul><ul><li>Basement </li></ul></ul><ul><ul><ul><li>Clean windows and window wells </li></ul></ul></ul><ul><ul><ul><li>Use high watt lights if not daylight </li></ul></ul></ul><ul><ul><ul><li>In unfinished areas, organize </li></ul></ul></ul><ul><ul><ul><li>Service furnace and replace filters </li></ul></ul></ul><ul><ul><li>Backyard </li></ul></ul><ul><ul><ul><li>Refinished deck </li></ul></ul></ul><ul><ul><ul><li>Trees, shrubs, flowers </li></ul></ul></ul><ul><ul><ul><li>Yard decorations are fine if not too many </li></ul></ul></ul><ul><ul><ul><li>Fence in good condition </li></ul></ul></ul>
  24. 24. Home Repair and Improvements <ul><li>Most buyers are attracted to homes offering “move-in” ready condition. </li></ul><ul><li>Getting your home ready to sell is much more than deciding on a price. </li></ul><ul><li>Preparing your home is like introducing a new product into the marketplace and that’s exactly what we are going to do! </li></ul>
  25. 25. “ Move-In Ready” <ul><li>Most buyers are attracted to homes offering “move-in” ready condition. </li></ul><ul><li>Getting your home ready to sell is much more than deciding on a price. </li></ul><ul><li>Preparing your home is like introducing a new product into the marketplace and that’s exactly what we are going to do! </li></ul>
  26. 26. Frequently Asked Questions <ul><li>Do I have to do everything you have shown me? </li></ul><ul><ul><li>No. </li></ul></ul><ul><li>What is most important? </li></ul><ul><ul><li>Attractive, appealing, clean home. </li></ul></ul><ul><li>What do I do with the extra furniture and stuff? </li></ul><ul><ul><li>Store in basement, garage, or rented space, begin packing early. </li></ul></ul><ul><li>Will my life ever return to “normal?” </li></ul><ul><ul><li>Of course, once you move into your “new home!” </li></ul></ul>
  27. 27. I Do Understand <ul><li>I understand all of this sounds like a lot of work and may change the way you live in your home today. </li></ul><ul><li>Many of these recommendations do not cost much money, but they may change some of your habits and lifestyle. </li></ul><ul><li>By following these recommendations, your home will be move-in ready and should sell in a shorter period of time. </li></ul>
  28. 28. Central Showing Services <ul><li>Service enables Realtors to pre-schedule agent previews (important) and buyer showings. </li></ul><ul><li>You decide on when and how you want to show. Maximum flexibility will result in the most showings. </li></ul><ul><li>Making it easy and convenient for the buyer makes a big difference. </li></ul>
  29. 29. Other Services <ul><li>Prepare Comparable Market Analyses as needed </li></ul><ul><li>Comply with all Equal Housing Opportunity, Fair Housing, and other Federal Housing Laws </li></ul><ul><li>Open Home showings </li></ul><ul><li>Centralized Showing Services </li></ul>
  30. 30. Negotiating the Sale <ul><li>Present all Purchase Offers </li></ul><ul><li>Prepare Estimated Seller’s Proceeds Worksheet </li></ul><ul><li>G ain a mutually agreeable contract </li></ul>
  31. 31. Steps Following the Sales Contract <ul><li>Recommend title insurance and closing companies </li></ul><ul><li>Coordinate buyer inspections </li></ul><ul><li>Coordinate all activities through closing </li></ul>
  32. 32. My Commitment Jim Krause Sales Executive 11901 W. 119 th St. Overland Park, KS 66213 Office: 913-339-6800 Cell: 913-575-0042 When I represent you, I will do my best to create a quality environment and experience to help you realize your dream. Marketing a home for sale requires communication, knowledge, and action; you have my commitment!

×