2. A FEW NUMBERS FOR PERSPECTIVE
•2010 – 5 billion devices connected to the
Internet
•750 million Facebook users
•100 million Twitter users
•230 million Tweets every day
•Youtube gets over 3 billion views per day
3. PHONES & SOCIAL MEDIA
•47% of users have social media on phones
•30% of them say it’s most valuable feature
•Phones 2nd only to computers for social
media use
•Social networking apps third only behind
games & weather apps
•Twice as many people over 55 visiting social
sites on phones this year versus last
4. HOW WE USE PHONES
•By the end of 2011 more than half of ALL
Americans will have a smartphone
•Every week on mobile phones
•81% browse the Web
•77% use a search engine
•48% watch a video
•63% use social media
5. WHERE WE USE PHONES
•39% in the bathroom
•33% in front of a TV
•22% are roaming while reading a newspaper
•Half of all Americans sleep with their phone
6. TEXT MESSAGE NUMBERS
•72%+ of cell phone users send & receive texts
•95% of 18-29 year-olds text message
•In 2009, 4.1 billion texts sent each day
•90% of email is SPAM, but…
•97% of text messages get opened
•Once they arrive, average time to open is only
4 minutes
•In 2010, more than 6.1 trillion messages sent
•156,000 of those by our 18 year-old
7. VERY IMPORTANT NUMBERS!
•79% of people would find it useful to
download discount coupons on their phones
•73% of survey respondents would happily
receive instant money-off coupons as they
pass by a store
•37% increase in the number of digital
coupons offered in 2010
8. THEY WANT MOBILE DEALS
In August 2011, a survey found by age group these
percentages of people who have opted into one or
more SMS text message campaigns:
• 0 – 17 : 42%
•18 – 24 : 42%
•25 – 34 : 58%
•35 – 54 : 40%
•55+ : 30%
9. HOW WELL DOES IT WORK?
•Many advertisers are experiencing 30+%
response rates.
Success Story #1 – Bake me a cake
In an Italian bakery campaign, customers received coupons for goods from the
bakery by using their mobile handsets to respond to advertisements displayed in
the store, on billboards and on the radio offering a free gift coupon or special
offer in local stores. Sales had reportedly jumped nine percent within the first
three weeks of the campaign.
Success Story #2 – Do you want cheese with that?
In the Swedish town of Lulea, 2,500 mobile phone users signed up to receive SMS
text messages with special offers from 150 local organizations. When sent an SMS
text message for a hamburger offer, 25 percent of the users took advantage of
the offer. The burger joint in question broke all records in sales while the offer
was available.
10. IHop & Planet Funk are believers
Planet Funk
Planet Funk, a chain of fashion-forward
clothing stores for men and
women, epitomizes the west coast
hipster. Their coupon campaign started
Nov 21 with clothing discounts of:
•$100 – 249.99 – $10 off
•$250 – 399.99 – $30 off
•$400 or more – $60 off
Results
By the end of the campaign on
December 31st, 2008, Planet Funk
discovered they had created over 20%
of their total December revenue via the
mobile coupon. Almost 2,000 coupons
were generated with a redemption rate
at a staggering 91% & a 377% ROI.
11. YOU CAN’T IGNORE THE NUMBERS
“For advertisers, mobile coupons offer a great
ROI,” said Peter Conti, junior executive vice
president at Borrell
Associates, Richmond, VA. “Redemption rates
are 10 times that of mail – or newspaper –
distributed coupons.
“They can be changed out quickly and target
consumers much more effectively,” he said.
Borrell Associates provides local advertising
research and analysis, market-specific ad-
spending data, consulting and sales training.
13. You’re in Great Company
Using the Same Service as These Companies
14. RETAIL EXAMPLES
Text taosgifts to 96362
When they do, respond with a discount coupon if used by (date)
Text bluerain to 96362
Auto-reply with a thank you and invite to special showing
Text goodsole to 96362
Auto-reply with this week’s shoe sale or a coupon
15. WHAT IS THE POWER PLAN?
With the Taos Power Plan Businesses use common keywords to build lists faster
through group promotion.
•Taosdine is shared by restaurants
•Taosstay is for hotels, B&Bs and campgrounds
•Taosarts is for sharing by galleries, theater, concert, studios
•Taosfun will be shared by clubs, bars, dance places, music venues
•Taosshop will be shared by all types of retail, gifts, furniture, clothing
•Taosoutdoor is for outfitters, ski shops, ski areas, horseback, etc.
All Power merchants cooperate with promotional materials supplied by
Taos Online Products to promote the shared keyword, and then they all
get the subscribers. If someone wants to get deals from all retailers or
restaurants, it’s easy for them to text in one keyword, like taosshop to get
on everybody’s list. Once each week, new subscribers will be added to
your individual lists. Subscribers you get on your keywords go to your list
only.
16. STEPS TO YOUR FIRST TEXT
•Learn more at http://taosonlineproducts.com
•Get with me for setup, OR
•DIY - Sign up at http://newmextext.com for
the free trial or one of the plans.
•Pricing is at the Pricing Tab on this site and at
newmextext.com.
•Reserve your first keyword(s)
•Start building your list, and I’ll show you how
•Start sending text, IM & Email messages and
bringing in customers!
17. CONTACT INFORMATION
Jim Kimmons
http://taosonlineproducts.com
jimkimmons@gmail.com
575-737-8554 (anywhere number)
http://newmextext.com to sign up
Want this info on your cell phone?
Text jimcard to 96362
