Rapid Social Game Development & Deployment

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An example of a vertical gaming Platform as a Service (Game PaaS).

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  • 2200 x 10 = 22,000 developers
  • Rapid Social Game Development & Deployment

    1. 1. Play Pillar<br />Rapid Social Game Development & Deployment<br />
    2. 2. Design, Deploy, Optimize, Scale and Monetize Your Game Across Any Cloud<br />
    3. 3. Gaming Ecosystem<br />Social Games<br />PC Downloadable<br />Console Games<br />Mobile<br />Online Browser-Based<br />Handheld<br />Games On-Demand<br />
    4. 4. Gaming Market<br />
    5. 5. Game Developer Market<br />
    6. 6. Game Developer Market<br />
    7. 7. Key Trends<br />Gaming<br />Single Players becoming ‘Social Players’<br />Large growth in “Casual” Multi-Player games<br />New gaming verticals (education, corporate, health)<br />More localized game opportunities<br />Technology<br />Multi-platform environments a must<br />Growth of online and mobile/handheld<br />Console-like graphics on any device<br />Lack of integrated toolsets for developers (lifecycle mgmt, BI, monetization)<br />
    8. 8. Problem/Opportunity<br />High-End<br />MMO<br />Game <br />Publishers<br />Low-End<br />Single-User<br />Downloadable<br />Game <br />Publishers<br />Emerging<br />MMO Game<br />Developer<br />Market<br />
    9. 9. ‘Social gaming alone will be a $1b market in the next several years. That's a big enough market to justify the entry of gaming platforms that support rapid social game development.”Eric Knipp, Gartner (Feb, 2011)<br />
    10. 10. Solution<br />. . . . . . <br />MMO<br />Game<br />MMO<br />Game<br />Gaming API<br />Multi-Tenant <br />Gaming <br />Platform as a Service<br />Developer’s <br />Marketplace<br />Ad-Monetization<br />Ecom<br />Game Intelligence<br />CommSrvcs<br />3D Engines<br />Dev Tools<br />Scale up/dwn<br />Migration<br />Game Lifecycle Mgmt<br />Amazon<br />Rackspace<br />Co-Location<br />Joyent<br />
    11. 11. Rapid Game Development & Deployment<br />Instant-on, and massively scalable gaming infrastructure<br />Integrated gaming lifecycle management<br />Mobility with any cloud platform (public or private)<br />No vendor lock-in<br />Pay-as-you-go<br />No infrastructure knowledge required<br />
    12. 12. Target Users<br />Game<br />Designers<br />Emerging Game Developers in highly localized markets<br />Little/no background in scalable systems<br />Little/no background in distribution/marketing<br />Little/no capital to build MMO games<br />Game<br />Artists<br />Game<br />Programmers<br />Platform<br />PaaS<br />

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