Designing a Mobile Shopping Application

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Our concept for a mobile shopping application. Credits: F. Hahn, C. Henkel, J. Jeffers, and M. Roy.

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Designing a Mobile Shopping Application

  1. 1. d.school team incowiachristoph fabian jim miriam slavena dr. schrewe
  2. 2. How might we o eryoung and elderlycustomers new ways todiscover a bettermobile shoppingexperience.
  3. 3. Our focus is onclothing shopping.
  4. 4. We chose to focus on18-25year olds
  5. 5. !?We interviewed many shoppers.
  6. 6. This led to manyresponses thatlended varied insights.
  7. 7. home work Location Independent at a store on a train in a tting room
  8. 8. Personal
  9. 9. Contextual
  10. 10. Social
  11. 11. Ich bin eine Persona!MeetRonny*Ronny is a persona / vector image, not an actual human being.
  12. 12. 19 year old hipster bartenderwho considers himselfa fashion trendsetter.Seeks a rmation of his fashion lifestyle.From a rural area.Regularily shops online.Socially engaged.*Ronny is a persona / vector image, not an actual human being.
  13. 13. How might we turnRonny’s mobile deviceinto a social hub forshopping?reframed how might we question
  14. 14. Our Idea
  15. 15. a mobileshoppingcommunity
  16. 16. Do you know somebodywho knows somebodywho’s gotta friendwho’s got the shoes you always wanted?
  17. 17. shared items feedback ronnysrecommendations social hub
  18. 18. We tested this prototype at...Berlin’s Fashion Week* people there know fashion!
  19. 19. We tested this prototype at...Betahaus* people there know technology!
  20. 20. The people we interviewedwere enthusiastic. +
  21. 21. Some are already doing this ontheir mobile devices with servicesthat had no mobile strategy orapplication.
  22. 22. Next Steps:Test a real prototype in the wild.
  23. 23. Next Steps:Evaluate potential monetizationstrategies. ! ?
  24. 24. Questions?

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