Facebook trends for 2014
Ingager Riddargatan 35, 114 57 Stockholm
Nine hot Facebook trends for 2014
The Facebookagency Ingager has looked at nine Facebook trends that will be important
in 2014. Nine trends that will be in focus for social media managers and marketers.
- 2014 will be the year when more Europe’s marketing managers understand the
need for time and resources to be dedicated to social media, says Jimmy Jakobsson,
the Facebook bureau’s CEO. The channel will ﬁnally be taken seriously by the
majority of companies.
- They will plan their presence, measure results, and produce speciﬁc content. These
changes will boost businesses’ results. 2014 will be the year when it becomes clear
which marketing managers have done their homework, says Jimmy.
1. Create advantages with mobile-friendly content on Facebook
The days when advertising campaigns were complemented by mobile
activity, an app, or a mobile ad campaign are over. The same applies to
Facebook. Those who reverse custom and instead produce speciﬁc
content just for smartphones will spur more involvement and thereby
make themselves heard
2. Exploit advertising opportunities
After Facebook's initial public oﬀering in 2012, the advertising
opportunities have greatly improved and they will expand even more
in 2014. However, the volume does not seem to be growing (read: the
total number of ad impressions will not increase) so it will be
increasingly important to be relevant and interesting. Even if one's
target audience is broad, it will be necessary to break it down into
several smaller groups so as to maximize the relevance for each
individual. The possibilities to measure results both online and oﬄine
will become more numerous and more simple. Big data is already an
exhausted concept, but on Facebook, digital marketers can take
advantage of this today.
3. Companies will become more daring on Facebook
Marketing managers will be better at deﬁning a long term strategy for
Facebook and plans for presence will become more accurate in 2014. In
this way, it will also become easier to be consistent, for example, in
reply to negative comments. Companies will listen and dare to respond
to critics instead of bowing down. Consumers will appreciate the
4. Sharpen communications with micro-videos
It is high time to acquire a spokesperson and the possibility to easily
create attractive, content-rich, and short ﬁlms. The rapid development
of short videos through Snapchat, Vine, and Instagram will also aﬀect
business on Facebook. Video is perhaps the hottest of all the trends in
2014 and a great way of spreading one’s message eﬀectively.
5. Blurring the boundaries between
Facebook and the rest of the Web
The smart couplings, such as the one between Facebook and Netﬂix,
will increase as companies learn to use Facebook Connect better.
Meanwhile, Facebook is also expanding their advertising network to
Instagram and other external sites. Facebook also has the chance to
become an important player for online shops and marketing managers
who want to measure their advertising campaigns more eﬀectively,
whether or not they include Facebook marketing.
6. The opportunities for businesses are growing on Instagram
The possibilities will increase, advertising will become more prevalent,
and the tools to measure will become more eﬀective. Businesses will
also expand their presence on Instagram. Meanwhile, companies will be
better at selecting which social channels they should be active in – no
one belongs in every media.
7. More channels make Facebook stronger as a marketing hub
Snapchat, Line, Instagram, Pinterest, and LinkedIn continue to grow for
niche groups. Facebook will become the gathering place and a
marketing hub for businesses. Only the best will succeed as more
businesses become better at measuring the impact of investments in
social media. But more channels mean that the need for a a Social CRM
8. Investment in social media will become a necessity
When the marketing budget is being settled, social media will no longer
be a fun addition, but a focus area. At the same time, the demand for
ROI, measuring tools, and reporting will increase. Advertising and
media agencies will now ﬁnd it even harder to keep up.
9. The companies that succeed on Facebook
in 2014 have a plan to produce content
Facebook presence is not a campaign, but an ongoing process where
everything is alive and can be optimized. The companies that will
succeed in the long term have a plan for how fans can be activated
runningly. They measure the results every day in order to quickly
improve their activities and their presence on Facebook.
Riddargatan 35, 114 57 Stockholm