Introducing the ASF
                     Sponsorship Program




                  How you can help sponsor
              ...
Agenda

                      Brief overview of the ASF
                      Where our money goes
                    ...
What is the ASF?

                      Our mission:
                       o   The Apache Software Foundation provides
 ...
What is the ASF?

                      Our mission:
                       o   Community over code
                     ...
What is the ASF?

                      Non-profit corporation founded in
                       1999
                   ...
What is the ASF?

                      >63 Top Level Projects (PMCs)
                      270 Members
                ...
What is the ASF

                      Lots of code
                      Lots of machines




   jim jagielski
jim@apac...
Where our money goes
                      Despite being a volunteer-based
                       organization, we have g...
The “A-ha!” moment

                      The ASF is important to the user,
                       developer and OSS comm...
Where our money goes (present and future)

                      But we are limited to what we can
                      ...
Where our money goes (present and future)

                      But we are limited to what we can
                      ...
Traditional monetary support options

                      Direct donations
                       o   Paypal
          ...
Traditional monetary support options

                      ApacheCon (this is a For Profit
                       entity)...
The ASF Sponsorship Program

                      Fully approved via the ASF
                      Official avenue for ...
The ASF Sponsorship Program

                      Closest and most direct method
                       for a corporatio...
The ASF Sponsorship Program

                      Why sponsor the ASF?
                       o   Support and sustain a ...
The ASF Sponsorship Program

                  Bronze Sponsorship
                   o   Donation level: $5k / year
     ...
The ASF Sponsorship Program

                  Silver Sponsorship
                   o   Donation level: $20k / year
    ...
The ASF Sponsorship Program

                  Gold Sponsorship
                   o   Donation level: $40k / year
      ...
The ASF Sponsorship Program

                  Platinum Sponsorship
                   o   Donation level: $100k / year
 ...
The ASF Sponsorship Program
                  All ASF sites have links to the ASF
                   Sponsorship page
   ...
The ASF Sponsorship Program




   jim jagielski
jim@apache.org
The ASF Sponsorship Program
                  Now Is A Perfect Time:
                   o   When creating budgets
       ...
The ASF Sponsorship Program

                  Any questions?




   jim jagielski
jim@apache.org
The ASF Sponsorship Program

                  And, as always, Thank You for
                   supporting the ASF!




 ...
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Acus08 ASF Sponsorship

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ACUS-2008 ASF Sponsorship Preso

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Transcript of "Acus08 ASF Sponsorship"

  1. 1. Introducing the ASF Sponsorship Program How you can help sponsor The Apache Software Foundation jim jagielski jim@apache.org
  2. 2. Agenda  Brief overview of the ASF  Where our money goes  Current monetary support options  The ASF Sponsorship Program jim jagielski jim@apache.org
  3. 3. What is the ASF?  Our mission: o The Apache Software Foundation provides support for the Apache community of open- source software projects. The Apache projects are characterized by a collaborative, consensus based development process, an open and pragmatic software license, and a desire to create high quality software that leads the way in its field. We consider ourselves not simply a group of projects sharing a server, but rather a community of developers and users. jim jagielski jim@apache.org
  4. 4. What is the ASF?  Our mission: o Community over code o Our code should be exceptional jim jagielski jim@apache.org
  5. 5. What is the ASF?  Non-profit corporation founded in 1999  501( c )3 charity  Exists to provide the organizational, legal, and financial support for various OSS projects jim jagielski jim@apache.org
  6. 6. What is the ASF?  >63 Top Level Projects (PMCs)  270 Members  ~1900 Committers  Countless contributors and users  Millions and millions of lines of code jim jagielski jim@apache.org
  7. 7. What is the ASF  Lots of code  Lots of machines jim jagielski jim@apache.org
  8. 8. Where our money goes  Despite being a volunteer-based organization, we have growing expenses o Bandwidth costs o Servers and hardware o Legal and Accounting o Normal office expenses o Marketing and PR o Sub-contractors to “fill in the holes” (never for development) jim jagielski jim@apache.org
  9. 9. The “A-ha!” moment  The ASF is important to the user, developer and OSS community  We can still be humble and volunteer based, while extending the foundation  There is existing desire for people and companies to donate jim jagielski jim@apache.org
  10. 10. Where our money goes (present and future)  But we are limited to what we can do o Pro-active hardware procurement o More community outreach • Hackathons • User Groups o Non-code related improvements to projects • Documentation! • Websites jim jagielski jim@apache.org
  11. 11. Where our money goes (present and future)  But we are limited to what we can do o More autonomy • Proactive • Long range • “I have always depended on the kindness of strangers” o e.g.: concalls, legal advice, … jim jagielski jim@apache.org
  12. 12. Traditional monetary support options  Direct donations o Paypal o Checks  Indirect options o JINX o kernel concepts o Shane’s/others Cafepress store  Car Donation Program jim jagielski jim@apache.org
  13. 13. Traditional monetary support options  ApacheCon (this is a For Profit entity)  “Hey, how can we donate?”  In all cases, however: o Although gratefully accepted, not “sponsored” or “approved” via the ASF jim jagielski jim@apache.org
  14. 14. The ASF Sponsorship Program  Fully approved via the ASF  Official avenue for substantial, non-directed monetary contributions to the ASF  In return, ASF will make official acknowledgement and thanks for the donation jim jagielski jim@apache.org
  15. 15. The ASF Sponsorship Program  Closest and most direct method for a corporation to support the ASF  Four levels, defined by donation and in-return benefits of sponsorship  No more than 25% of value can be based on “in-kind” services jim jagielski jim@apache.org
  16. 16. The ASF Sponsorship Program  Why sponsor the ASF? o Support and sustain a vibrant organization o Show your support for Open Source o “Give back” to the community o Tax benefits jim jagielski jim@apache.org
  17. 17. The ASF Sponsorship Program  Bronze Sponsorship o Donation level: $5k / year o Text mention on ASF Sponsorship page with link o Location: bottom section, alphabetical placement, shared row o Provided ASF Sponsorship logo for your site jim jagielski jim@apache.org
  18. 18. The ASF Sponsorship Program  Silver Sponsorship o Donation level: $20k / year o Your logo (max size: 75x38) on our ASF Sponsorship page with link • Location: lower section • Alphabetical placement • Shared row o Provided ASF Sponsorship logo for your site jim jagielski jim@apache.org
  19. 19. The ASF Sponsorship Program  Gold Sponsorship o Donation level: $40k / year o Your logo (max size: 150x75) on our ASF Sponsorship page with link • Location: middle section • Alphabetical placement • Possible shared row o Provided ASF Sponsorship logo for your site o Personal provided quote for your PR jim jagielski jim@apache.org
  20. 20. The ASF Sponsorship Program  Platinum Sponsorship o Donation level: $100k / year o Your logo (max size: 250x125) on our ASF Sponsorship page with link • Location: top section • Rotating placement • Your own row o Provided ASF Sponsorship logo for your site o Joint press release jim jagielski jim@apache.org
  21. 21. The ASF Sponsorship Program  All ASF sites have links to the ASF Sponsorship page  Healthy and active since June 2007  Charter Sponsors: o Platinum - Google o Gold - HP o Silver - Covalent (now a division of SpringSource) o Bronze - Tetsuya Kitahata jim jagielski jim@apache.org
  22. 22. The ASF Sponsorship Program jim jagielski jim@apache.org
  23. 23. The ASF Sponsorship Program  Now Is A Perfect Time: o When creating budgets o Keeping the ASF in mind for 2009-2010 budget o Any end-of-year funds  For more information: o See someone from the PRC or board while at AC o fundraising@apache.org  If not a good fit, let’s talk jim jagielski jim@apache.org
  24. 24. The ASF Sponsorship Program  Any questions? jim jagielski jim@apache.org
  25. 25. The ASF Sponsorship Program  And, as always, Thank You for supporting the ASF! jim jagielski jim@apache.org

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