Final digital space & strategy ppt april 2010
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Final digital space & strategy ppt april 2010

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    Final digital space & strategy ppt april 2010 Final digital space & strategy ppt april 2010 Presentation Transcript

    • Some Facts…
      • World’s Population – Around 6 billion
      • Twitter – 45 million users – Global Visitors
      • YouTube – Every min, 20 hrs worth new video being uploaded
      • Facebook – If Facebook was a country, Population 300 million
      • Blogs – 200 million
      Imagine Time to reach 50 mn users Radio – 38 years TV – 13 years Social Networking Websites – 1 year
    • What is Social Networking ?
      • By the time there is a case study in your specific industry, it is going to be way too late for you to catch up
      What is Social Media ? The online technologies and practices that people use to share opinions, insights, experiences & perspectives
    • Opportunities in Digital Space…
      • LinkedIn – 80% Fortune 500 companies are looking for recruitment
      • YouTube – Worlds second largest search engine
      • Twitter – 80% of twitter usage is from mobile devices. (Imagine what this means if your brand’s customer service is bad)
      • Google – 25% of search results for the World’s 20 Largest brands are links to user generated content
    • Does Social Media help selling ?
      • Dell tweeted about some discounts on laptops. Dell saw 20% rise in sales of laptops
      • Dell also started giving tips of how to keep your laptops healthy, this helped them to improvise their Customer Service
      • Threadless Tees – If your design is printed you get $2500 & if it gets reprinted you get paid additional $500. (No in-house designers)
      • Always address the issues & not your brand information.( Car Manufacturer – Traffic is the issue, so you will see 6 tweets on traffic but 1 on brand)
    • ‘ Engage & Not Confuse’
      • 1. Lego
      • Identified Top 100 Customer – Created Individual Blogs for them – These 100 customers were given free samples of Lego – Feedback was than used for final manufacturing of the product
      • 2. Hershey's – Bliss
      • To promote their new chocolate – If you have a party we will give you one pack free of Hershey’s chocolate in return we want some pictures where you enjoy having chocolates. This was a huge success for Hershey’s through Social Media
    • Brilliant Social Media Campaigns
      • 1. Whopper Sacrifice – Burger King
      • Delete 10 FB friends get 2 burgers free
      • 2.Ray Ban – Sunglass Catch
      • Consumers posted video every 2 min on YouTube
      • 3. Blend Tech – Will it Blend Iphone ?
      • 80% increase in sales, effective brand building
      • 4. Dove Evolution versus Dove Parody
    • What can be Social Media used for ?
      • Advertising
      • Selling
      • Reputation Management
      • Listening your Customer
      • B2B Relationships
      • Public Relations
    • 4 P’s of Social Media Strategy
      • People
      • Listen what customer is saying
      • Purpose
      • Start interacting with people
      • Plan
      • Plan what, how & when to put up (Content Wise)
      • Process
      • Choose appropriate Social Media Websites as per the requirement
    • Classic Social Media Funnel
    • How to use it in PR but Digitally ?
    • Digital Strategy
      • Research
      • Targeting
      • The idea
      • Execution
      • Marketing
      • Measuring
      • Improving
    • What to Research ?
      • The competition
      • Your brand
      • Your audience
      • Your budget
      • Your timeline
    • Digital Assets for a Brand ?
      • Digital properties that grow in value
      • A website does not grow in value, Even though you might get more visitors they are not your audience
      • A blog grows in value as users are audience
      • (keep coming back, passing on the link,
      • commenting etc)
      • Does our brand have digital assets ?
    • What am I Selling ?
      • Nike is not selling shoes – it is selling an “I can” feeling.
      • What feelings do you give to your users when they use your product/service?
      • What does your audience want to feel/hear?
    • What’s my goal?
      • To make my brand most innovative one?
      • To get 20,000 new users?
      • To take over summer?
      • To get free PR?
      • To save money for my client?
      • To get a different target demographic?
      • To find audience for a new product?
    • Community Podcast Web2.0 Application Branded Content Blog Microsite Newsletter Direct Mailer Website Banner Search Social community profile Customer Touch Points
    • Happy Users Graph More options to interact Discovery the OMG factor Play a game Give something they need Nothing to say Boring Plain same
    • Key Sustaining Factors
        • A Wow factor
        • A difference
        • A surprise
        • A story
        • A game
        • A world
    • Some useful websites…
      • www.delicious.com
      • www.feedburner.com
      • www.netvibes.com
      • www.tinyurl.com
      • www.tr.im
      • www.bit.ly.com
    • Tips on Social Media
      • You have to learn to listen, before you start talking
        • It is not a ‘campaign’, it is a process that will eventually evolve into a culture
        • Once you start, there is no going back. Therefore start with baby steps.
        • Social Media is a part of integrated marketing communication…it has to align with your other communication channels
        • “ Rich content” is the king
    • Thank You Happy Facebooking & Tweeting