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Final digital space & strategy ppt april 2010
Final digital space & strategy ppt april 2010
Final digital space & strategy ppt april 2010
Final digital space & strategy ppt april 2010
Final digital space & strategy ppt april 2010
Final digital space & strategy ppt april 2010
Final digital space & strategy ppt april 2010
Final digital space & strategy ppt april 2010
Final digital space & strategy ppt april 2010
Final digital space & strategy ppt april 2010
Final digital space & strategy ppt april 2010
Final digital space & strategy ppt april 2010
Final digital space & strategy ppt april 2010
Final digital space & strategy ppt april 2010
Final digital space & strategy ppt april 2010
Final digital space & strategy ppt april 2010
Final digital space & strategy ppt april 2010
Final digital space & strategy ppt april 2010
Final digital space & strategy ppt april 2010
Final digital space & strategy ppt april 2010
Final digital space & strategy ppt april 2010
Final digital space & strategy ppt april 2010
Final digital space & strategy ppt april 2010
Final digital space & strategy ppt april 2010
Final digital space & strategy ppt april 2010
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Final digital space & strategy ppt april 2010

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Transcript

  • 1.
  • 2.
  • 3. Some Facts… <ul><li>World’s Population – Around 6 billion </li></ul><ul><li>Twitter – 45 million users – Global Visitors </li></ul><ul><li>YouTube – Every min, 20 hrs worth new video being uploaded </li></ul><ul><li>Facebook – If Facebook was a country, Population 300 million </li></ul><ul><li>Blogs – 200 million </li></ul>Imagine Time to reach 50 mn users Radio – 38 years TV – 13 years Social Networking Websites – 1 year
  • 4. What is Social Networking ? <ul><li>By the time there is a case study in your specific industry, it is going to be way too late for you to catch up </li></ul>What is Social Media ? The online technologies and practices that people use to share opinions, insights, experiences &amp; perspectives
  • 5.
  • 6.
  • 7. Opportunities in Digital Space… <ul><li>LinkedIn – 80% Fortune 500 companies are looking for recruitment </li></ul><ul><li>YouTube – Worlds second largest search engine </li></ul><ul><li>Twitter – 80% of twitter usage is from mobile devices. (Imagine what this means if your brand’s customer service is bad) </li></ul><ul><li>Google – 25% of search results for the World’s 20 Largest brands are links to user generated content </li></ul>
  • 8. Does Social Media help selling ? <ul><li>Dell tweeted about some discounts on laptops. Dell saw 20% rise in sales of laptops </li></ul><ul><li>Dell also started giving tips of how to keep your laptops healthy, this helped them to improvise their Customer Service </li></ul><ul><li>Threadless Tees – If your design is printed you get $2500 &amp; if it gets reprinted you get paid additional $500. (No in-house designers) </li></ul><ul><li>Always address the issues &amp; not your brand information.( Car Manufacturer – Traffic is the issue, so you will see 6 tweets on traffic but 1 on brand) </li></ul>
  • 9. ‘ Engage &amp; Not Confuse’ <ul><li>1. Lego </li></ul><ul><li>Identified Top 100 Customer – Created Individual Blogs for them – These 100 customers were given free samples of Lego – Feedback was than used for final manufacturing of the product </li></ul><ul><li>2. Hershey&apos;s – Bliss </li></ul><ul><li>To promote their new chocolate – If you have a party we will give you one pack free of Hershey’s chocolate in return we want some pictures where you enjoy having chocolates. This was a huge success for Hershey’s through Social Media </li></ul>
  • 10. Brilliant Social Media Campaigns <ul><li>1. Whopper Sacrifice – Burger King </li></ul><ul><li>Delete 10 FB friends get 2 burgers free </li></ul><ul><li>2.Ray Ban – Sunglass Catch </li></ul><ul><li>Consumers posted video every 2 min on YouTube </li></ul><ul><li>3. Blend Tech – Will it Blend Iphone ? </li></ul><ul><li>80% increase in sales, effective brand building </li></ul><ul><li>4. Dove Evolution versus Dove Parody </li></ul>
  • 11. What can be Social Media used for ? <ul><li>Advertising </li></ul><ul><li>Selling </li></ul><ul><li>Reputation Management </li></ul><ul><li>Listening your Customer </li></ul><ul><li>B2B Relationships </li></ul><ul><li>Public Relations </li></ul>
  • 12. 4 P’s of Social Media Strategy <ul><li>People </li></ul><ul><li>Listen what customer is saying </li></ul><ul><li>Purpose </li></ul><ul><li>Start interacting with people </li></ul><ul><li>Plan </li></ul><ul><li>Plan what, how &amp; when to put up (Content Wise) </li></ul><ul><li>Process </li></ul><ul><li>Choose appropriate Social Media Websites as per the requirement </li></ul>
  • 13. Classic Social Media Funnel
  • 14. How to use it in PR but Digitally ?
  • 15. Digital Strategy <ul><li>Research </li></ul><ul><li>Targeting </li></ul><ul><li>The idea </li></ul><ul><li>Execution </li></ul><ul><li>Marketing </li></ul><ul><li>Measuring </li></ul><ul><li>Improving </li></ul>
  • 16. What to Research ? <ul><li>The competition </li></ul><ul><li>Your brand </li></ul><ul><li>Your audience </li></ul><ul><li>Your budget </li></ul><ul><li>Your timeline </li></ul>
  • 17. Digital Assets for a Brand ? <ul><li>Digital properties that grow in value </li></ul><ul><li>A website does not grow in value, Even though you might get more visitors they are not your audience </li></ul><ul><li>A blog grows in value as users are audience </li></ul><ul><li>(keep coming back, passing on the link, </li></ul><ul><li>commenting etc) </li></ul><ul><li>Does our brand have digital assets ? </li></ul>
  • 18. What am I Selling ? <ul><li>Nike is not selling shoes – it is selling an “I can” feeling. </li></ul><ul><li>What feelings do you give to your users when they use your product/service? </li></ul><ul><li>What does your audience want to feel/hear? </li></ul>
  • 19. What’s my goal? <ul><li>To make my brand most innovative one? </li></ul><ul><li>To get 20,000 new users? </li></ul><ul><li>To take over summer? </li></ul><ul><li>To get free PR? </li></ul><ul><li>To save money for my client? </li></ul><ul><li>To get a different target demographic? </li></ul><ul><li>To find audience for a new product? </li></ul>
  • 20. Community Podcast Web2.0 Application Branded Content Blog Microsite Newsletter Direct Mailer Website Banner Search Social community profile Customer Touch Points
  • 21. Happy Users Graph More options to interact Discovery the OMG factor Play a game Give something they need Nothing to say Boring Plain same
  • 22. Key Sustaining Factors <ul><ul><li>A Wow factor </li></ul></ul><ul><ul><li>A difference </li></ul></ul><ul><ul><li>A surprise </li></ul></ul><ul><ul><li>A story </li></ul></ul><ul><ul><li>A game </li></ul></ul><ul><ul><li>A world </li></ul></ul>
  • 23. Some useful websites… <ul><li>www.delicious.com </li></ul><ul><li>www.feedburner.com </li></ul><ul><li>www.netvibes.com </li></ul><ul><li>www.tinyurl.com </li></ul><ul><li>www.tr.im </li></ul><ul><li>www.bit.ly.com </li></ul>
  • 24. Tips on Social Media <ul><li>You have to learn to listen, before you start talking </li></ul><ul><ul><li>It is not a ‘campaign’, it is a process that will eventually evolve into a culture </li></ul></ul><ul><ul><li>Once you start, there is no going back. Therefore start with baby steps. </li></ul></ul><ul><ul><li>Social Media is a part of integrated marketing communication…it has to align with your other communication channels </li></ul></ul><ul><ul><li>“ Rich content” is the king </li></ul></ul>
  • 25. Thank You Happy Facebooking &amp; Tweeting

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