Final digital space & strategy ppt april 2010

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Transcript

  • 1.
  • 2.
  • 3. Some Facts…
    • World’s Population – Around 6 billion
    • Twitter – 45 million users – Global Visitors
    • YouTube – Every min, 20 hrs worth new video being uploaded
    • Facebook – If Facebook was a country, Population 300 million
    • Blogs – 200 million
    Imagine Time to reach 50 mn users Radio – 38 years TV – 13 years Social Networking Websites – 1 year
  • 4. What is Social Networking ?
    • By the time there is a case study in your specific industry, it is going to be way too late for you to catch up
    What is Social Media ? The online technologies and practices that people use to share opinions, insights, experiences & perspectives
  • 5.
  • 6.
  • 7. Opportunities in Digital Space…
    • LinkedIn – 80% Fortune 500 companies are looking for recruitment
    • YouTube – Worlds second largest search engine
    • Twitter – 80% of twitter usage is from mobile devices. (Imagine what this means if your brand’s customer service is bad)
    • Google – 25% of search results for the World’s 20 Largest brands are links to user generated content
  • 8. Does Social Media help selling ?
    • Dell tweeted about some discounts on laptops. Dell saw 20% rise in sales of laptops
    • Dell also started giving tips of how to keep your laptops healthy, this helped them to improvise their Customer Service
    • Threadless Tees – If your design is printed you get $2500 & if it gets reprinted you get paid additional $500. (No in-house designers)
    • Always address the issues & not your brand information.( Car Manufacturer – Traffic is the issue, so you will see 6 tweets on traffic but 1 on brand)
  • 9. ‘ Engage & Not Confuse’
    • 1. Lego
    • Identified Top 100 Customer – Created Individual Blogs for them – These 100 customers were given free samples of Lego – Feedback was than used for final manufacturing of the product
    • 2. Hershey's – Bliss
    • To promote their new chocolate – If you have a party we will give you one pack free of Hershey’s chocolate in return we want some pictures where you enjoy having chocolates. This was a huge success for Hershey’s through Social Media
  • 10. Brilliant Social Media Campaigns
    • 1. Whopper Sacrifice – Burger King
    • Delete 10 FB friends get 2 burgers free
    • 2.Ray Ban – Sunglass Catch
    • Consumers posted video every 2 min on YouTube
    • 3. Blend Tech – Will it Blend Iphone ?
    • 80% increase in sales, effective brand building
    • 4. Dove Evolution versus Dove Parody
  • 11. What can be Social Media used for ?
    • Advertising
    • Selling
    • Reputation Management
    • Listening your Customer
    • B2B Relationships
    • Public Relations
  • 12. 4 P’s of Social Media Strategy
    • People
    • Listen what customer is saying
    • Purpose
    • Start interacting with people
    • Plan
    • Plan what, how & when to put up (Content Wise)
    • Process
    • Choose appropriate Social Media Websites as per the requirement
  • 13. Classic Social Media Funnel
  • 14. How to use it in PR but Digitally ?
  • 15. Digital Strategy
    • Research
    • Targeting
    • The idea
    • Execution
    • Marketing
    • Measuring
    • Improving
  • 16. What to Research ?
    • The competition
    • Your brand
    • Your audience
    • Your budget
    • Your timeline
  • 17. Digital Assets for a Brand ?
    • Digital properties that grow in value
    • A website does not grow in value, Even though you might get more visitors they are not your audience
    • A blog grows in value as users are audience
    • (keep coming back, passing on the link,
    • commenting etc)
    • Does our brand have digital assets ?
  • 18. What am I Selling ?
    • Nike is not selling shoes – it is selling an “I can” feeling.
    • What feelings do you give to your users when they use your product/service?
    • What does your audience want to feel/hear?
  • 19. What’s my goal?
    • To make my brand most innovative one?
    • To get 20,000 new users?
    • To take over summer?
    • To get free PR?
    • To save money for my client?
    • To get a different target demographic?
    • To find audience for a new product?
  • 20. Community Podcast Web2.0 Application Branded Content Blog Microsite Newsletter Direct Mailer Website Banner Search Social community profile Customer Touch Points
  • 21. Happy Users Graph More options to interact Discovery the OMG factor Play a game Give something they need Nothing to say Boring Plain same
  • 22. Key Sustaining Factors
      • A Wow factor
      • A difference
      • A surprise
      • A story
      • A game
      • A world
  • 23. Some useful websites…
    • www.delicious.com
    • www.feedburner.com
    • www.netvibes.com
    • www.tinyurl.com
    • www.tr.im
    • www.bit.ly.com
  • 24. Tips on Social Media
    • You have to learn to listen, before you start talking
      • It is not a ‘campaign’, it is a process that will eventually evolve into a culture
      • Once you start, there is no going back. Therefore start with baby steps.
      • Social Media is a part of integrated marketing communication…it has to align with your other communication channels
      • “ Rich content” is the king
  • 25. Thank You Happy Facebooking & Tweeting