SECOND LIFE ON GARTNER'S HYPE CYCLE JAKUB KRZYCH GRILL IT, KRAKOW / POLAND 2007

LOST IN REAL LIFE... SECOND LIFE INTRODUCTION

MACHINIMA SECOND LIFE DIARIES created in Second Life HBO buys rights to movie http://www.molotovalva.com/

created in Second Life

HBO buys rights to movie

SECOND LIFE AS A COMBINATION HOW WE SHOULD THINK ABOUT SECOND LIFE? 3D reality simulator similar to: computer game (multiplayer) instant messaging internet browser

3D reality simulator similar to:

computer game (multiplayer)

instant messaging

internet browser

SECOND LIFE ON PREVIOUS GRILL IT MEETING SECOND LIFE ACCOUNT GROWTH 7.5 milion accounts June 2007 10 milion accounts October 2007 January 2006 October 2007 created accounts

SECOND LIFE HISTORY IN POLAND MEDIA ABOUT SECOND LIFE Bartek Chaciński ’s article in Przekroj March 2007 2006 First Polish Colonies Polish Governament to open SL offices July 2007

SECOND LIFE HISTORY IN POLAND MEDIA ABOUT SECOND LIFE Euro 2012 stadium under construction August 2007 Virtual Krakow released July 2007 Politicians join SL October 2007

SECOND LIFE STATISTICS Google Trends Alexa http://dwellonit.blogspot.com/ Technorati

SECOND LIFE HYPE NEW TECHNOLOGY HYPE CYCLE

HYPE CURVE NEW TECHNOLOGY HYPE CYCLE technology trigger peak of inflated expectations trough of disillusionment slope of enlightenment plateau of productivity Introduced by Gartner in 1995 visibility

CURRENT POSITION OF SECOND LIFE NEW TECHNOLOGY HYPE CYCLE Second Life in Poland and Eastern Europe Second Life in USA and Western Europe

THE WEB HYPE NEW TECHNOLOGY HYPE CYCLE http://valleywag.com/

EVERY NEW TECHNOLOGY NEW TECHNOLOGY HYPE CYCLE The Gartner Group ( http://gartner.com/ )

USER EXPERIENCE LINDEN LAB CHALLENGES Average adaptation time: 4 hours (sic!) http://www.youtube.com/watch?v=flkgNn50k14

POPULATION DENSITY DECREASED LINDEN LAB CHALLENGES

GRAPHICS ENGINE LINDEN LAB CHALLENGES Current 3D engine similar to 90’s http://rcilou.free.fr / http://www.trlegend.bfme.pl/

INSTABILITY LINDEN LAB CHALLENGES 2% of users disconnected every day http://secondlifegrid.net / http://dwellonit.blogspot.com/

INSTABIGLITY LINDEN LAB CHALLENGES Central architecture http://wiki.secondlife.com /

COMPETITORS LINDEN LAB CHALLENGES http://blog.mindblizzard.com/

SECOND EARTH? GOOGLE LIFE? LINDEN LAB CHALLENGES Google Earth / Maps (Street View) Google Sketch up Google 3D Warehouse Infrastructure

Google Earth / Maps (Street View)

Google Sketch up

Google 3D Warehouse

Infrastructure

UNIVERSAL AVATAR LINDEN LAB CHALLENGES OpenID idea for metaverses Cooperation between IBM and Linden Lab

LONDON SL CONFERENCE 2007 FUTURE OF SECOND LIFE http://www.iqpc.co.uk/cgi-bin/templates/singlecell.html?topic=233&event=13629

SECOND LIFE IN 2008 FUTURE OF SECOND LIFE Real estate and interior http://flickr.com/photos/modahome/

SECOND LIFE IN 2008 FUTURE OF SECOND LIFE Education http:// www.ugotrade.com /

SECOND LIFE IN 2008 FUTURE OF SECOND LIFE Tourism http://www.sunverse.net/

MAKING WAVES IN SECOND LIFE INTERNET TREND SETTERS Marketing in SL and strategy design 3D modeling and texturing Interaction design and programming Integrations with websites and other IT systems

Marketing in SL and strategy design

3D modeling and texturing

Interaction design and programming

Integrations with websites and other IT systems

INTELLIGENT BOTS IN SL - INTELIWISE INTERNET TREND SETTERS XML, streaming audio http://www.inteliwise.pl / http://www.lot.com /

CONTACT US INTERNET TREND SETTERS Thank you and see you in Second Life : ) RL: Jakub Krzych SL: Jaromil Hax [email_address] http://www.makingwaves.pl/